2008
Cultural
Perspectives
in
Marketing Conference
Reassessing Multicultural
Marketing Issues in a
on the Rebound
Royal
Sonesta Hotel
January
16 19, 2008
The AMS Cultural
Perspectives in Marketing Conference
Honors
Ernest Bromley
2008 Distinguished Cross-Cultural
Marketer
Ernest Bromley, Chairman and Chief Executive Officer of
Bromley Communications, LLC, was part of the original team that founded the
agency in 1981. He has worn many hats
throughout his career at the agency -- director of research, executive vice
president and president. Responsible for the development and execution of the
agencys vision and outstanding products and services, Ernest works closely
with account teams in developing sound marketing strategies for our client
partners. Ernest has also been
instrumental in developing the agencys research and Hispanic marketing
approach, AIG (Acculturation Influence Groups). This principle of segmenting the Hispanic
consumer into levels of language and culture comfort zones is widely utilized
by the industry.
Ernest
has been a trailblazer in building the agency to be the leading Hispanic
marketing communications company, empowering clients such as General Mills, The
National Pork Board, Procter & Gamble, Burger King, Continental
Airlines, Coors, Astra-Zeneca, Payless ShoeSource, the San Antonio Convention
& Visitors Bureau, Nestlι, and Bell South, in the changing American marketplace.
Prior
to joining the agency, Ernest taught economics at the
An
active community and civic leader, Ernest currently serves on the KLRN Alamo
Public Telecommunications Council board of directors (past Chairman), the Free
Trade Alliance, Christus Health Futures Task Force, the Advertising Forum of
The University of Texas at Austin School of Advertising, The University of
Texas at San Antonio College of Business Advisory Council (past Chairman),
Judson Montessori School Board of Directors, San Antonio Symphony Advisory
Committee and the Greater San Antonio Chamber of Commerce Central Area Council.
Welcome to the
2008 Cultural Perspectives in Marketing
Conference
Welcome to the 2008 AMS Cultural Perspectives
in Marketing Conference. The conference is returning to the
For the visitor,
To facilitate dialog on multiculturalism,
all the sessions are focused on cross-cultural issues in the various areas of
marketing. In particular, the conference
features two plenary sessions: one focused on
The conference program
is very diverse and its content is intended to offer something for everyone whatever
your specific interests. There are many opportunities for networking and
catching up with old friends and colleagues. As in other AMS conferences, this
one continues the tradition of offering great social opportunities: a welcome
reception on Wednesday evening, the planned luncheon with keynote speaker at
noon on Thursday, and a group reception on Thursday evening; and on Friday
evening, you are invited to a reception and a banquet. Enjoy the social events, the comradeship, and
the opportunities to network. In sum, be a scholar, be a friend, and have
fun!
As conference co-chairs
we can only be successful if many other colleagues contribute to making the
conference a success. We thank all the participants who have contributed papers
and special sessions. We are immensely indebted to the track chairs, session
chairs, discussants, and reviewers who contributed to the selection of papers
and sessions. We would also like to thank the
Miriam B. Stamps,
Arturo
Z. Vαsquez-Parraga, University of Texas-Pan American
Jerome D. Williams,
2008 AMS Cultural Perspectives in Marketing
Conference Organizers
Conference
Co-Chairs:
Miriam B. Stamps,
Arturo Z.
Vαsquez-Parraga,
Jerome D. Williams,
Track Co-Chairs:
Ethnic and
Minority Marketing
Fernando Robles,
Adriana Boveda,
Marketing
Strategy across Cultures
Consumer
Behavior across Cultures
Mike Chen-ho, CUNY,
Y. Henry Xie,
Cross-cultural Research Methodology
Cross-cultural Ethics and Social Responsibility
Mohammad Elahee,
Morris Kalliny, University of Missouri-Rolla
Marketing of
Services across Cultures
Alma Mintu-Wimsatt,
Chris Myers,
Cross-cultural Sales, Direct Marketing, and E-commerce
Harish Sujan,
Lucette Comer,
Supply Chain and Channel Management across Cultures
William Qualls,
Martin Nunlee,
Cross-cultural
Integrated Marketing Communications
Gerri Henderson, Northwestern
University
L. Wakiuru
Wamwara-Mbuga,
Pricing
Strategies across Cultures
Sarah Maxwell,
Product and Brand Management across Cultures
Anand Kumar,
R. M. Unni,
Travel and
Tourism Marketing
Jorge Zamora,
Fernando Jaramillo,
Social and Not-for-profit Marketing
Andrea Scott,
Kevin W. Cruthirds,
Marketing Education
across Cultures
Wolfgang Hinck,
Gianfranco Walsh, University
of Koblenz-Landan
Doctoral Colloquium Chair:
John B. Ford,
Conference Local-Arrangements Chair:
Proceedings Editor:
Leroy Robinson, Jr., University
of Houston-Clear
2006-2008 AMS
OFFICERS
PRESIDENT
Barry J. Babin,
EXECUTIVE VICE
PRESIDENT/DIRECTOR
Harold W. Berkman,
PRESIDENT-ELECT
John B. Ford,
VICE PRESIDENT FOR PROGRAMS
Greg W. Marshall,
VICE PRESIDENT FOR
PUBLICATIONS
O.C. Ferrell,
VICE PRESIDENT FOR
MEMBERSHIP -
Linda Ferrell,
VICE PRESIDENT FOR
MEMBERSHIP - INTERNATIONAL
VICE PRESIDENT FOR
DEVELOPMENT
Anne L. Balazs,
SECRETARY-TREASURER
Victoria
Crittenden,
IMMEDIATE PAST PRESIDENT
Charles W. Lamb,
AMS BOARD OF GOVERNORS
CHAIR
Joseph F. Hair, Jr.,
MEMBERS
Julie Baker,
Leonard L. Berry,
S. Tamer Cavusgil,
Michael R. Czinkota,
Michel Laroche,
Naresh K. Malhotra, Georgia Institute of Technology
J. Thomas Mentzer,
A. Parasuraman,
Jagdish N. Sheth,
Rosann L. Spiro,
David W. Stewart,
2008 AMS Cultural Perspectives in Marketing Conference
Royal Sonesta
Hotel
January 16
19, 2008
Wednesday
January 16, 2008
Evening Events
GUIDED BUS CITY TOUR
2:00 P.M. 5:00 P.M.
REGISTRATION
1:00 P.M. 7:00 P.M.
South Ballroom
EARLY BIRD RECEPTION
5:00 P.M. 7:00 P.M.
Foyer
Thursday
January 17, 2008
Daily Highlights
REGISTRATION
8:30 A.M. 4:30 P.M.
South Ballroom
AWARDS LUNCHEON
Noon 1:30 P.M.
WINE MARKETING EVENT
Barry J. Babin
5:15 P.M. 6:30 P.M.
Evangeline Suite B
EVENING RECEPTION
6:30 P.M. 7:30 P.M.
Foyer
Concurrent
Sessions
8:30 A.M. 10:00 A.M.
Session 1.1 Royal Conti
Marketing Education across Cultures Special
Session
Title: Seeking Global Teaching Assignments: Protocols and Tips
Moderator: Charles W. Lamb,
Panel:
Leyland F. Pitt,
Gφran Svensson,
Julie Baker,
Session 1.2 Bourbon
Ethnic and Minority Marketing Competitive Paper Session
Title: Advertising Effectiveness to Minorities
Session Chair: Adriana Bσveda,
Minority Portrayals in Magazine
Advertisements: Alternative Empirical Analyses
Elten Briggs,
Timothy D. Landry,
Heritage Pride as Mediator in TV
Advertising Effectiveness: A Study of the Mexican-American Community
Is Multicultural Advertising
Effective? Attitude Formation among
Ethnic Minorities
Cynthia Rodriguez-Cano,
David J. Ortinau,
Discussant:
Marilyn Liebrenz-Himes,
Session 1.3 Evangeline Suite A
Cross-Cultural Sales, Direct Marketing
and E-Commerce Special Session
Title: Cross-cultural Empathy in Customer-Contact Situations. Is it
Possible?
Moderator: Lucette B. Comer,
Panel:
Duleep Delpechitre,
Tanya Drollinger,
Sanghyun Lee,
Sarah Maxwell,
Harish Sujan,
Session 1.4 - Evangeline Suite B
Consumer Behavior across Cultures
Competitive Paper Session
Title: Comparative Studies of Consumer
Behavior
Session Chair: Ryall Carroll,
Exploring the Unique Consumption Experiences of African American and Hispanic Teens
Detra Y. Montoya,
Mark Staton,
The Chinese Regional Cultures Subdivide the Television Market
Wang Hui, Grenoble Ecole de Management
Marianela Fornerino, Grenoble Ecole de
Management
Cultural Implications
on Retailer Familiarity and Dynamic Pricing: An Experimental Examination of
Online Consumer Behavior in
Christina Chung,
Barry J. Babin,
Discussant: Y. Henry Xie,
Session 1.5 Evangeline Suite C
Cross-Cultural Ethics and Social Responsibility Competitive Paper Session
Title: Employees and Corporate Code of Ethics
Session Chair: Michael Callaghan,
A Comparison of the Impact on Employees of
Business Ethics within the Largest Private Sector Organizations in
The Ethos of Corporate Codes
of Ethics (Ecce): A Cross-Cultural Construct of
New Dimensions in Responsible Health
Marketing: Considering Health Literacy
and Information Processing
Michael
Mackert, the
LeeAnn Kahlor, The
Pat Stout, The
Discussant: Chung-Chi Shen,
REFRESHMENT BREAK
10:00 A.M. 10:30 A.M.
Foyer
Plenary
Session
10:30 A.M. - Noon
Sessions 2.1 2.5 - South Ballroom
Plenary Session with the Neighborhood
Hurricane Katrina and Higher Education in
Moderator: Miriam B. Stamps,
Southern University at
AWARDS LUNCHEON
Keynote Speaker: Ernest
Bromley, CEO Bromley Communications
Noon 1:30 P.M.
Concurrent
Sessions
1:30 P.M. 3:00 P.M.
Session 3.1 Royal Conti
Social and Not-For-Profit Marketing Special
Session
Title: Dealing with Natural Disasters from Preparation to Recovery
Moderator: Kevin Cruthirds,
Consumer Preparation for Disasters: Multi-Cultural Issues and Marketing
Perspectives
Meryl P. Gardner,
Marcia H. Flicker,
Sharon K. Wiley, Mel Fisher's Treasures
Local Media and Images of Katrina
Carol L. Adams-Means, Ph.D., The National Poll
USPS Active Residential Delivery Statistics
as an Indicator of Repopulation in a Post-disaster
Allison Plyer, Greater
An Exploratory Scale for Measuring Market
Orientation of Nonprofit Organizations (MONPO) in
Pratik Modi, Institute of Rural Management Anand (IRMA)
Debiprasad Mishra, Institute of Rural Management Anand (IRMA)
Session 3.2 Bourbon
Cross-Cultural Integrated Marketing
Communications Competitive Paper Session
Title: Non-Traditional Integrated Marketing
Communications
Session Chair:
Exploring the Role of Text Message
Advertising on Consumer Purchases: Evidence from
Soonkwan Hong, The University of Texas-Pan American
Michael S. Minor, The University of Texas-Pan American
Do Preannouncements Have an Influence on
the New Product Launch Day and the New Product Preannouncement Day?
Chi-Lin Yang,
Evaluation of Sponsorship Effects on
Brand Image within a European Context: the
Stephanie Ganassali, IMUS,
Antonella Zucchella,
Paola Cerchiello,
Astrid Siebels,
Franck Bachmann,
Nadine Hennings,
Carmen Rodrigues-Santos,
Daniele Dalli,
Francesco Casarin, Universitΰ Ca Foscari di Venezia (Italy)
Gunnar Mau, University of Gφttingen (Germany)
Ines Kuster, University of Valencia (Spain)
Natalia Vila, University of Valencia (Spain)
Jean-Luc Giannelloni, University of Savoie (France)
Jean Moscarola, University of Savoie (France)
Session 3.3 - Evangeline Suite A
Supply Chain and Channel Management
across Cultures Competitive Paper Session
Title: Market Externalities and Cultural
Effects on Supply Chain Efficiency
Session Chair: Harriette Bettis-Outland,
Hurricane Katrinas Effect on the Retail
Sector of
Michael M. Pearson,
Kate Lawrence,
Tom Hickman,
Cross-Cultural
Study of Inter-Organizational Contracts: Time Orientation and Interdependence
Asymmetry
Sungmin Ryu,
Christina Chung,
Joseph Ha,
Tracking and Tracing Product Security
across a Global Supply Chain Network
Jongkuk Lee,
Discussant:
Martin P Nunlee,
Session 3.4 Evangeline Suite B
Cross-Cultural Research Methodology
Competitive Paper Session
Title: Measurement Issues in Cross-cultural and Multicultural Research
Chair: John Ford,
Cross-Cultural Scale Development: An
Emic-Etic Balancing Act
|
John Ford, Adrian Sargeant, |
|
Douglas C. West,
Development of a Cultural Dimension Scale
in a consumer setting
Alberto Rubio-Sanchez,
Lucette B. Comer,
Cultural Dimensions of African and
Caucasian American Sub-cultures: A comparison of the conceptual and
methodological properties of Hofstedes VSM94, GLOBE Cultural and Leadership Scales
and Dorfmans Individual Level Cultural Scale
Claire Allison Stammerjohan,
William W. Stammerjohan,
Deborah Seifert,
Bilingual Marketing Research:
Interpreting Data across Languages and Cultures
Sylvia D. Clark,
Judit H. Ward,
Discussant: Monica Hernandez, The University of Texas-Pan American
Session 3.5 Evangeline Suite C
Travel and Tourism Marketing Competitive
Paper Session
Title: Tourism Marketing Across Cultures
Session Chair: Fernando Jaramillo,
Motives, Obstacles and Timing of Tourism
Travel of Western Expatriates in
Emmanuel Chιron,
Katrin Kalb,
Marketing the
Thomas OConnor, The
Family Branding and the Marketing of
Tourism Destinations: Is it Always a Good Idea?
Nacef Mouri,
Steve Litvin,
Decision Making in Complex and Dynamic
Situations: An Application to the Tourism Industry
Martin Schaffernicht,
Discussant: Jorge Zamora,
REFRESHMENT BREAK
3:00 P.M. 3:30 P.M.
Foyer
Concurrent
Sessions
3:30 P.M. 5:00 P.M.
Session 4.1 Royal Conti
Marketing of Services across Cultures
Competitive Paper Session
Title: Motivations, Trust & Personality across Cultures
Session Chair: Chris Myers, Texas A&M University-Commerce
Differences in the Development of Trust
in Service Providers
Jan H. Schumann, Technical
Personality Correlates to
Problem-Solving: Bulgarian and Greek Bankers
Alma Mintu-Wimsatt,
Anna Davri, Post Bank,
Chris Myers,
Road Travelers Motivations and Loyalty
in Intercity Services
Jorge Zamora,
Arturo Z. Vαsquez-Parraga, The University of Texas-Pan American
Do Values or Motivations Better Explain
the Intention to Study Abroad?
Marianela Fornerino, Institut du Capital Client, France
Carol M. Sαnchez,
Alain Jolibert,
Mengxia Zhang, The
Discussant: Kendra Ingram,
Session 4.2 Bourbon
Product and Brand Management across
Cultures Competitive Paper Session
Title: Cross-Cultural Influences on Product
Development
Session Chair: Anand Kumar,
Cross-cultural Integration and Global New
Product Development
Jianfeng Wang,
David Solan,
Mary Jane Dugan,
A Cross-country Case Study of Organizational
Culture in Design-oriented Companies
Giulia Calabretta,
Jordi
Oriol Iglesias,
Heritage Branding in the Global Context
Marilyn Liebrenz-Himes, The
Hamed Shamma, The
Robert F. Dyer, The
An Exploratory Study of the Influence of Ethnocentrism
on Perceived Reliability of Technology
Giuseppe Marelli,
Alan B. Flaschner,
Cathy Goodwin,
Discussant:
Yonca Limon, Christian-Albrechts-Universitδt
Session 4.3 Evangeline Suite A
Marketing Strategy across Cultures
Competitive Paper Session
Title: Consumer, Culture and Strategy
Session Chair: Charlene P. Bebko,
Targeting without Alienating: Cultural
Targeting in
Guillaume Johnson,
Roger M. Elliott,
Recognizing the Importance of Consumer
Bundling: Strategic Marketing Implications
Andreas Klein, University of Duisburg-Essen
Linking Personal Values, Organizational
Culture, and Market Orientation
Yuhui Gao,
The Role of Culture on the Perceptual
Strategies of Consumers: Interpreting Tangible Cues in the Environment
Charlene P. Bebko,
Genna Bebko, Northwestern University
Discussant: Andreas Klein,
Session 4.4 - Evangeline Suite B
Consumer Behavior across Cultures
Competitive Paper Session
|
|
Title: Cross-Cultural Advertising
Session Chair: Mike Chen-ho Chao,
Influence of Language Accessibility on
Bilingual Advertising
Ryall Carroll,
David Luna,
Playing Like a Star: Perceived Influence of Celebrity Endorsement on the Behavioural Intentions of Adolescents across Eastern and Western Cultures
Juan Meng, The
Do Gringos Have More Fun? Contrasting
Humor in
Kevin W. Cruthirds,
Michael S. Minor, University of Texas-Pan American
WOM Effects: Comparing Taiwanese and
American Consumers
James Chien-Tao Cho,
Discussant:
Faye J. Kao, University of Wisconsin-Eau Claire
Session 4.5 Evangeline Suite C
Pricing Strategies across Cultures
Competitive Paper Session
Title: Cross-cultural Issues in Pricing
Session Chair: Sarah Maxwell,
An Investigation of Consumer Bargaining
in Actual Retail Setting
Candy P. S. Fong,
When Do
Customers Consider Price Increases as Fair? Findings of an Empirical Comparison between
Frank
Huber,
Kai
Vollhardt,
Johannes
Vogel,
Isabel
Matthes,
Understanding
the Savings Behaviour and Risk Tolerance of Asian Indians in the
Duleep Delpechitre,
Sharon de Vaney,
Discussant: Sarah Maxwell,
WINE MARKETING EVENT
Barry J. Babin
5:15 P.M. 6:30 P.M.
Evangeline Suite B
EVENING RECEPTION
6:30 P.M. 7:30 P.M.
Foyer
Friday
January 18, 2008
Daily Highlights
REGISTRATION
8:30 A.M. 4:30 P.M.
South Ballroom
DOCTORAL STUDENT LUNCHEON
(All doctoral students in attendance at the conference
are invited)
Noon 1:30 P.M.
Bienville Suite
EVENING RECEPTION
6:30 P.M. 7:30 P.M.
Foyer
AMS-CPM BI-ANNUAL BANQUET
7:30 P.M. 10:00 P.M.
Grand Ballroom
Concurrent
Sessions
8:30 A.M. 10:00 A.M.
Session 5.1 Royal Conti
Marketing Education across Cultures
Special Session
Title: The Role of Historically
Moderators: Elizabeth Stammerjohan,
Jack
Crumbly,
Panel:
Igwe Udeh, Southern University at
Anthony Nelson,
Ronald Mason, Jr.,
James S. Maddirala,
Glenda B. Glover,
Donald R. Andrews, Southern University and
Quiester Craig,
Session 5.2 Bourbon
Cross-Cultural Sales, Direct Marketing
and E-Commerce Competitive Paper Session
Title: Cultural Factors in Electronic Communication
Session Chair: Sandra Liu,
You've Got Response: Measuring Email
Effectiveness across Campaigns, Time and Distance.
Marilyn Y. Jones,
Searching, Bidding, Buying, and Selling
in Online Auctions: Differentiating between the
HaeJung Kim,
Sua Jeon,
Eunju Ku,
Cultural Patterns in Consumer-Oriented
Electronic Commerce on the World Wide Web: A Comparison between Virtual Stores
of
Juan Carlos Sosa, Turabo
University, Puerto Rico
Myra Perez, University of Puerto
Rico
Discussant: Mark Leach,
Session 5.3 - Evangeline Suite A
Consumer Behavior across Cultures
Competitive Paper Session
Title: Ethnocentrism and Acculturation of
Consumers
Session Chair: Y. Henry Xie,
The Influence of Personal Values on the Country-of-origin
Effect: A Study with Brazilian Executives
Janaina de Moura Engracia
Giraldi, Universidade de Sγo Paulo
Ana Akemi Ikeda,
Universidade de Sγo Paulo
Why Do Consumers Prefer Buying Domestic
Products?
- A cross-cultural study of the
antecedents to and consequences of consumer ethnocentrism in
Hans H.
Bauer,
Carmen-Maria Albrecht,
Tobias E. Haber,
Consumer Cosmopolitan and Acculturative
Motivations:
An Executive Function Aspect of Ethnic Identity
Faye J. Kao, University of Wisconsin-Eau Claire
Discussant:
Mike Chen-ho Chao,
Session 5.4 Evangeline Suite B
Cross-Cultural Integrated Marketing
Communications Competitive Paper Session
Title: At the Crossroads of Race, Ethnicity, and the Marketplace
Session Chair: Yuvay Janine Meyers, The
Consumer Racial Profiling and Skin Tone
Jerome D. Williams, The
Amber Danielle Parker, The
Yuvay Jeanine Meyers, The
The Impact of Modernity on Advertising in
Chinese and Japanese Consumers
Frank Tian Xie,
Sam Kurokawa,
Xia Zhou,
Consumers Attitudes toward Product
Placement in Films
Glynnis M. Johnson,
The
Session 5.5 Evangeline Suite C
Cross-Cultural Research Methodology
Special Session
Title: Cross-cultural Factors in Consumer and Business Markets
Moderator: Wolfgang Hinck,
Cross-cultural Determinants of Business
Protocols
Angelica Cortes, The University of Texas-Pan American
Business Negotiations Cultural Variables
among the
Patrick Okonkwo,
Matthew Pety,
The Effect of Counterfeit/Genuine Brand
Parity on Attitude Toward Counterfeit Products: A Comparative Study Between
Chinese and American Consumers
Sindy Chapa, The University of Texas-Pan American
Monica D. -Hernandez, The University of Texas-Pan American
Social Aspects in Professional Service Delivery:
Dental Services in
Sindy Chapa, The University of Texas-Pan American
Monica D. Hernandez, The University of Texas-Pan American
REFRESHMENT BREAK
10:00 A.M. 10:30 A.M.
Foyer
Concurrent
Sessions
10:30 P.M. Noon
Session 6.1 Royal Conti
Social and Not-For-Profit Marketing
Competitive Paper Session
Title: Social Marketing Potpourri: Giving,
Connecting, Eating, and Deciding
Session Chair and Discussant: Kevin Cruthirds,
Religious and Secular Donations: Is There Faith in Giving?
Madalena Abreu, Institute of Accounting and Administration, Coimbra,
Portugal
Marketing Corporate Governance: An Exploratory
Study on Economics of Networks
Mateus T. S. Cozer,
Marcos C. Campomar,
Preventing Eating Disorders among Women
of Color: A Social Cognitive Approach to Social Marketing Campaigns
Ron Anderson,
Conventional or Alternative? How is the Decision Made? The Application of Elaboration Likelihood Model
Yi-Yuan Liu,
Session 6.2 Bourbon
Travel and Tourism Marketing Special
Session
Title: Customer Loyalty in B-to-C and B-to-B Relationships across
Cultures
Moderator: Jorge Zamora,
The
Theoretical and Methodological Challenges of Studying Customer Loyalty across
Cultures
Arturo Z. Vasquez-Parraga, The University of Texas-Pan American
In B-to-C Service Relationships
Josι Rojas-Mιndez, Carleton
University, Canada
In B-to-C Product relationships
Jorge Zamora,
In B-to-B Barter Relationships
Eduardo Torres,
Session 6.3 Evangeline Suite A
Pricing Strategies across Cultures Special
Session
Title: Cross-cultural Price Fairness
Moderator: Sarah Maxwell,
Price Fairness in Cross-cultural Negotiations
Pete Nye,
Transparency in Price Fairness
Sandra Rothenberger,
Price fairness in
Johannes Vogel,
Frank Huber,
Isabel Matthes,
Price Fairness Survey Results from
Sarah Maxwell,
Sanghyun (Eddie) Lee,
Session 6.4 Evangeline Suite B
Marketing of Services across Cultures
Competitive Paper Session
Title: Quality and Satisfaction across Cultures
Session Chair: Shawn M. Carraher,
Services Quality Control across Cultures:
Evidence from the Application of Six Sigma
Martin Reimann, Technical
Ulrich F. Luenemann,
WVS Retail Orientation
Brent McKenzie,
Quality, Satisfaction and Business Loyalty:
A Multi-cultural Study
Ruben Chumpitaz, Catholic
Nicholas G. Paparoidamis,
Catholic
Valιrie Swaen, IAG
Discussant: Courtney Kernek,
Session 6.5 Evangeline Suite C
Product and Brand Management across
Cultures Competitive Paper Session
Title: Cross-Cultural Influences on Consumer
Responses to Branding
Session Chair:
Cross-cultural Evidence for Values Shopping
and the Role of Package Design as a Communications Vehicle
Yonca Limon, Christian-Albrechts-Universitδt
Ulrich R. Orth, Christian-Albrechts-Universitδt
Brand Meaning Across Cultural and Organizational
Boundaries
Oliver Koll,
Sylvia von Wallpach,
Cross-cultural Analysis of Customer Loyalty
to National Brand and Private Label Brand: Diversity Underlying Shoppers Behavior
in the
Keisuke Suyama,
Kozue Goto,
Roblyn Simeon,
Consumer Preferences for Global brands:
Do Consumer Ideologies Matter?
Stefanie Exler,
Hans H. Bauer,
Discussant:
Giulia Calabretta,
DOCTORAL STUDENT LUNCHEON
(All doctoral students in attendance at the conference
are invited)
Noon 1:30 P.M.
Bienville Suite
ALL OTHER ATTENDEES - LUNCH ON YOUR OWN
Noon 1:30 P.M.
Concurrent
Sessions
1:30 P.M. 3:00 P.M.
Session 7.1 Royal Conti
Cross-cultural
Ethics and Social Responsibility Competitive Paper Session
Title:
Cultural Differences and their impact on Ethics
Session
Chair: Angelica Cortes, The University of
Texas-Pan American
Antecedents of Tax Evasion in Online Transaction: An Integrated
Perspective of Business Ethics and Law Enforcement
Chung-Chi Shen,
Jyh-Shen Chiou,
The Cheating
Culture: A Global Societal Phenomenon
Richard C. Hanna,
Robert A. Peterson, The
Discussant:
Stevie Watson,
Session 7.2 Bourbon
Marketing Education across Cultures
Competitive Paper Session
Title: Contemporary Issues in
Global Marketing Practice, Education,
and Research
Session Chair and Discussant: Wolfgang Hinck,
Marketing and Classics: Linkages, Bridges
and Connections
Larisa V. Genin, Saint Marys
J. Tomas Gomez-Arias, Saint Marys
Public Private Partnership Networks for
Advancing Knowledge Development in Global Business and Global Marketing
Klaus-Peter
Wiedmann,
Session 7.3 - Evangeline Suite A
Consumer Behavior across Cultures
Competitive Paper Session
Title: Current Consumer-Behavior Topics
Session Chair: Faye J. Kao, University of Wisconsin-Eau Claire
When Women Face Food Temptations: Do African Americans Show Stronger Resistance Than Whites?
David J. Moore,
Leah J. Bovell,
Hedonic
Shopping Motivations Across Cultures
Heiner Evanschitzky,
Kristy E. Reynolds, University of Alabama
Mark J. Arnold, Saint Louis
University
Beyond Tolerance:
Diversity Seeking in Past, Current, and Future Behavior
Anne M. Brumbaugh,
Sonya A. Grier,
Discussant: Ryall Carroll,
Session 7.4 Evangeline Suite B
Cross-Cultural Sales, Direct Marketing
and E-Commerce Competitive Paper Session
Title: Creating Added Value across Cultures
Session Chair: Lucette B. Comer,
Strategies for Trade-Sales in a Changing
Asian Business Culture
Mark Leach,
Annie Liu,
Modeling Cultures' Impact on Reputation
Transfer in Direct Marketing
Christine Falkenreck,
Ralf Wagner,
Trusted Third Parties Seals: Do Customers
REALLY Understand their Meaning? An International Study
Lyle R. Wetsch,
Discussant: Yiorgos Bakamitsos,
Session 7.5 Evangeline Suite C
Cross-Cultural Integrated Marketing
Communications Special Session
Title: A Collision of Hip-Hop Culture &
Marketing
Moderator: Nakeisha Ferguson, The
Rapping on Madison Avenue
Connie Johnson, The
A Theoretical Approach to Bling Bling
Brand Mentions
Nakeisha Ferguson, The
Eleven Years in the Life of Hip Hop: A
Content Analysis of Hip Hop Music Videos (1995-2006)
Janιe N. Burkhalter,
Corliss G. Thornton,
Hip Hop across the Globe: Marketing
Connected Marginalities
Carol M. Motley,
Geraldine Rosa Henderson, Northwestern
University
REFRESHMENT BREAK
3:00 P.M. 3:30 P.M.
Foyer
Concurrent
Sessions
3:30 P.M. 5:00 P.M.
Sessions 8.1 South Ballroom
Meet the Editors Session
Title: Research, Publishing, and Navigating the Manuscript Review
Process for Multicultural and Cross-Cultural Research
Moderators: Jerome, D, Williams,
Miriam B. Stamps,
Editors:
Jamie Pleasant, E-Journal of
Ethnic Marketing
Barry J. Babin, Associate Editor, Journal
of Business Research
Greg Marshall, Journal of
Marketing Theory and Practice
Roger Calantone, Journal of
International Marketing
Dan Bello, Journal
of International Business Studies
Hairong Li, Journal of Interactive
Advertising
Sarah Maxwell, Journal of Product
and Brand Management
Sarah Maxwell, International
Journal of Pricing
Session 8.2 Evangeline Suite B
Ethnic and Minority Marketing Special Session
Title: Biracial Consumer and Personality Traits, Artwork Consumption,
and Country-of-Origin Effect
Moderator: Mohammad Ali Zolfagharian, The University of Texas-Pan
American
The Impact of Globalization on Ethnic
Marketing
Ann T. Jordan,
Ethnic Consumer Acculturation Experience
in the
Ahmad Jamal,
Obesity, and Food and Beverage Marketing
to Ethnic Minorities
Jerome D. Williams, The
Alcohol, Cigarette, and Pharmaceutical
Marketing to Ethnic Minorities, Especially Those in the Inner City
Beverly Davenport,
EVENING RECEPTION
6:30 P.M. 7:30 P.M.
Foyer
AMS-CPM BI-ANNUAL BANQUET
7:30 P.M. 10:00 P.M.
Grand Ballroom
Saturday
January 19, 2008
Daily Highlights
Concurrent
Sessions
8:30 A.M. 10:00 A.M.
Session 9.1 Royal Conti
Cross-Cultural Sales, Direct Marketing
and E-Commerce Special Session
Title: Self-Regulation among Consumers
Moderator: Denise Buhrau,
Making Do with
Less: An Entropic View of Consumer Happiness
Silvio
Borrero,
Tiring of
Sharing Responsibility: From Forgiveness to Frustration
Germαn
Castellanos,
Discussant: Harish Sujan,
Session 9.2 Bourbon
Cross-Cultural Ethics and Social
Responsibility Competitive Paper Session
Title: Consumer Perceptions Impact on Ethics
Session Chair: Stevie Watson,
Differences
in Bribery Perceptions and Practices among Nations and Cultures
Scott Nadler, East Carolina University
James E. Zemanek, Jr,
Consumer Perception of Cause Related
Marketing: A
Emmanuel Chιron,
Tan Shen Hui,
The Effect of
Racial Attitudes on Consumers Perceptions and Behavioral Intentions toward the
Ethics of Skin Tone Manipulation in Print Advertising
Stevie Watson,
Barbara Stern,
Discussant: Michael Callaghan,
Session 9.3 Evangeline Suite A
Ethnic and Minority Marketing Competitive Paper Session
Title: Multicultural Marketing
Session Chair: Fernando Robles,
An Exploratory Study of Cultural Values
and Artifacts of Multicultural Market-oriented Firms
Anna Evangelista,
Rita Di Mascio,
Taking Care of Family Members: Exploring Retail Nepotism
Detra Montoya,
Mark. S. Rosenbaum, Northern
Gianfranco Walsh, University of Koblenz-Landan
Discussant: Angelica Cortes, University of Texas-Pan American
Session 9.4 Evangeline Suite B
Marketing of Services across Cultures
Special Session
Title: Cross Cultural Perspectives on Customer Service
Moderator: Shawn M. Carraher,
Panel:
John Courington,
Terrence Paridon,
Derik Steyn,
Vanessa Arterberry,
Session 9.5 - Evangeline Suite C
Consumer Behavior across Cultures
Competitive Paper Session
Title: Branding Issues across Cultures
Session Chair: Anne M. Brumbaugh,
The Motivations to Blog: The Case of Korean Bloggers as Potential Brand Community Members
soonkwan Hong, University of Texas-Pan American
Michael S. Minor, University of Texas-Pan American
Loving a Brand across Cultures: a French/US Comparison
Noλl Albert,
Dwight Merunka, University Paul Cezanne
Aix-Marseille (IAE)
Pierre Valette-Florence, University Pierre
Mendes-France in
Global Brands or Infidel Brands: Unveiling Alternative Interpretations of Global Brands at the Nexus of Globalization, Consumer Culture and Developing Nations.
Elif Izberk-Bilgin, University of Michigan-Dearborn
Discussant:
Juan Meng,
REFRESHMENT BREAK
10:00 A.M. 10:30 A.M.
Foyer
Plenary
Session
10:30 A.M. - Noon
Sessions 10.1 10.5 South Ballroom
Plenary Session with CEO
Cross-cultural Marketing and Advertising
in the
Moderator: Arturo Z. Vasquez-Parraga, The University of Texas-Pan
American
Panel:
Ernest W. Bromley, CEO Bromley Communications
Nita Song, President and COO Imada Wong
LUNCH ON YOUR OWN
Noon 1:30 P.M.
Concurrent
Sessions
1:30 P.M. 3:00 P.M.
Session 11.1 Royal Conti
Marketing Education across Cultures
Competitive Paper Session
Title: The Innovative Cross-Cultural Classroom
Challenges and Approaches
Session Chair: Josι Rojas,
Test Marketing a Louisiana-Centric
Hip-Hop Curriculum Module
What Kind of Influence Tactics Lead to
Higher Students satisfaction in Business Schools Classrooms? Cross-cultural
Comparison of French and American Students
Frank Pons, Universitι Laval
Stephen S. Standifird,
Mehdi Mourali,
Exploratory Research Comparing Students
Learning Style Preferences and Cultural Backgrounds in the Basic Marketing
Course
Mary
T. Galvan,
Discussant:
Wolfgang Hinck,
Session 11.2 Bourbon
Social and
Not-For-Profit Marketing Special Session
Title: Consumer Equality in the Marketplace: National
and New
Moderator: Jerome, D, Williams, The
National Consumer Advocacy Perspective
King Downing, American Civil Liberties
National Legal Perspective
Anne-Marie G. Hakstian,
National Academic Perspective
Geraldine R. Henderson, Northwestern
University
Michael A. Cowan,
James Perry, Greater
Session 11.3 Evangeline Suite A
Product and Brand Management across
Cultures Special Session
Title: Brand Management Strategies
Session Chair: Anand Kumar,
Effectiveness
of Brand Repositioning Strategies as a Function of Perceptual Distance from the
Original Position: Solitary Brand Initiatives versus Brand Alliances
Charles Lindsey, University at
Organizational
Framework Toward the Formation of Brand
Ali Besharat,
Haier Group: Case of a Chinese Firm Going
Global
Galen Hull,
Discussant:
Session 11.4 Evangeline Suite B
Cross-Cultural Integrated Marketing
Communications Special Session
Title: Marketing Color Comfortable
Travel through Cultural/Heritage Tourism
Moderator: Geraldine Rosa Henderson, Northwestern University
Panel:
Sheena Conway, The
Bola Atta, True Love
Salah Hassan,
Session 11.5 - Evangeline Suite C
Supply Chain and Channel Management
across Cultures Special Session
Title: Collaborative Approaches in
Distribution and Transportation
Moderator: William Qualls,
Tag You Track It: A Study of Inter-Firm Cooperation
within a Distribution Channel
Martin Nunlee,
The Challenges of Collaborative
Transportation Management in Times of Natural
Disasters
Terry Esper,
An Investigation of Cultural
Differences and Supply Chain Logistics with an Application to Evaluating the
Macro Capabilities of Emerging Markets
Anthony Ross,
Hamieda Parker,
REFRESHMENT BREAK
3:00 P.M. 3:30 P.M.
Foyer
Concurrent
Sessions
3:30 P.M. 5:00 P.M.
Session 12.1 Royal Conti
Doctoral Colloquium Session: Issues in
Branding
Session Chair: Victoria Crittenden,
The Impact of Gender Effects on Consumers Perceptions of Brand Equity: A Cross-Cultural Investigation
Lilly Ye,
Holistic Face Types and Consumer Brand Impressions across Cultures
Yonca Limon,
Urban South African Consumer-Brand Relationships: Characteristics, Dimensions and Associations with Consumer and Brand Profiles
Nicola Kleyn,
Exploring Impacts of
Place Branding on Economic Development: A Case Study of
Vishwas Maheshwari,
Session 12.2 Bourbon
Doctoral Colloquium Session: Issues in
Ethnicity
Session Chair: Charles Lamb,
Exploring Consumer Responses to Online Sales Promotions and Bargains among Hispanic Americans: The Case of Compulsive Buying
Sindy Chapa,
Do You Have What It Takes?
Targets: A Multiethnic and Cross-Socioeconomic Examination of Alcohol Advertising and Consumer Behavior
Kevin Thomas,
Juror Perceptions of Marketplace
Discrimination Cases
Anne-Marie Hakstian, Northeastern University
Guess whos coming to a Theater near You?
Session 12.3 Evangeline Suite A
Doctoral Colloquium Session: Issues in
Consumer Behavior
Session Chair: Barry J. Babin,
An Enquiry of the Social Patterns of Mobile SMS Communications among Young Indian and Chinese Students using Bourdieus Concepts of Field and Habitus
Ramendra Singh, IIM
Collective Luxury: Eastern and Western Views of Luxury Goods
Russell Adams,
Revisiting Materialism and Subjective Well-Being: Effects of Religion and Religiosity on Consumption Values in Global Consumer Environments
Kevin Lehnert,
J. Alexander Smith,
Exploring the
Transformation of Gender Roles with Respect to Consumer Complaint Behaviour:
The Cases of
Olga Chapa,
Interpreting Americans Acupuncture
Adoption
Bing Xu,
Session 12.4 Evangeline Suite B
Doctoral Colloquium Session: Issues in
Marketing Strategy
Session Chair: Arturo Z. Vasquez-Parraga, The University of Texas-Pan
American
A Theory Relating Culture and New Product
Development
Colin Campbell,
The Role of Culture
and Total Quality Management on Supply Chain Management in
Jack Crumbly,
Lilian Waiyaki,
How National Culture Influences Customers Motivation for Relationship Maintenance: A Conceptual Framework from Hofstedes Confucian Dynamism Perspective
Qian Xiao,
An Investigation into Marketing and Entrepreneurial Contribution of Small Businesses to Tanzanian Economy
Charles Bekoni Russel Pilli,
Behavioral Causes of Bullwhip Effect in
Supply Chains: A Critique
T.T. Niranjan, Management Development Institute,
Session 12.5 Evangeline Suite C
Doctoral Colloquium Session:
Cross-Cultural, Ethical and Gender Issues
Session Chair: John Ford,
Cross-Cultural Comparative Studies on Academic Dishonesty: A Review of the Literature and Research Propositions
Jason Flores,
Ethnic Diversity, Sex Differences and Reactions to Ethically Ambiguous Situations in a Sales Management Context
Melanie Gardner,
Kevin James,
G. David Shows,
An Exploration of Acculturation in Exchange
Melissa Archpru Akaka,
Consumer Shopping Decision Styles: A
Regional Comparison in China
Joyce Xin Zhou,
2008 AMS Cultural Perspectives in
Marketing Conference
January 16-19th, 2008
Royal Sonesta Hotel,
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Alphabetical Index of Program Participants
A
Abreu, M
..6.1
Adams, R
.......12.3
Adams-Means, C
..3.1
Akaka, M
..2.5
Albrecht, C
..
.5.3
Albert, N
..
9.5
Anderson, R
.........................6.1
Andrews, D
.5.1
Arterberry, V
.
..9.4
Atta, B
...11.4
Aydinlik, A
.....1.5
B
Babin, B
.
.
1.4, 8.1, 12.3
Bachmann, F
...
3.2
Bakamitsos, Y
.........................7.4
Baker, J
1.1
Bauer, H
....5.3, 6.5
Bebko, C
...4.3
Bebko, G
..
4.3
Besharat, A
....11.3
Bettis-Outland, H
3.3
Bhagat, P
.....................4.3
Boveda, A
..
.1.2
Bovell, L.................................................................................................7.3
Borreo, S
.9.1
Briggs, E
..1.2
Brocato, D
.1.1
Bromley, E
..10.1
Brumbaugh, A
.
..
7.3, 9.5
Buhrau, D
.
...
9.1
Burkhalter, J
7.5, 12.2
C
Calabreta, G
...
4.2, 6.5
Calantone, R
..8.1
Callaghan, M
..
1.5,
9.2
Campbell, C
12.4
Campomar, M
..6.1
Carasco, E
....1.5
Carraher, S
.6.4,
9.4
Carroll, R
...
.
1.4, 4.4, 7.3
Casarin, F
.
3.2
Castellanos, G
..
9.1
Cerchiello, P
....3.2
Chao, M
.
...4.4, 5.3
Chapa, O
...
12.3
Chapa, S
.....5.5, 12.2
Cheron, E
.
..
.3.5, .9.2
Chiou, J
.
..7.1
Cho, J
..
4.4
Chumpitaz, R
..6.4
Chung, C
.1.1,
3.3
Clark, S
...3.4
Comer, L
...
1.3, 3.4, 7.4
Conway, S
.11.4
Cortes, A
5.5, 7.1, 9.3
Courington, J
...9.4
Cowan, M
...
11.2
Cozer, M
..
.6.1
Craig, Q
5.1
Crittenden, V
...7.1, 12.1
Crumbly, J
...
5.1, 12.4
Cruthirds, K
3.1, 4.4, 6.1
D
Dalecki, L
.....11.1, 12.2
Dalli, D
........................3.2
Davri, A
...
4.1
Delpechitre
..1.3,
4.5
de Vaney, S
...
..
4.5
Donmez, D
.
1.5
Downing, K
.11.2
Drolinger, T
.
..1.3
Dugan, M
...
4.2
Dyer, R
...
...4.2
E
Elliot, R
...4.3
Engracia, J
...
5.3
Esper, T
..11.5
Evangelista,
A
..
9.3
Evanschitzki, H
...7.3
Exler, S
6.5
F
Falkenreck, C
..
7.4
Flaschner, A
.
4.2
Flicker, M
.....3.1
Flores, J
..
12.5
Ford, J
.
..3.4, 12.5
Fong, C
.............4.5
Fornerino, M
.
1.4, 4.1
G
Galvan, M
..
.11.1
Ganassali,
S
..3.2
Gao,
Y
...4.3
Gardner,
M
...12.5
Gardner,
M.P.
..
3.1
Genin, L
..
.
7.2
Giannelloni, J
..
3.2
Glover, G
.
5.1
Gomez-Arias,
J
...
7.2
Goodwin, C
...
.4.2
Goto, K
..
.6.5
Grier, S
7.3
H
Ha, J
.
...3.3
Haber, T
..5.3
Hakstian, A
..
11.2,
12.2
Hanna, R
.7.1
Hassan,
S
...
11.4
Henderson, G
7.5,
11.2, 11.4
Hennings, N
....3.2
Hernandez,
M
3.4, 5.5
Hickman, T
.
.3.3
Hinck,
W
..5.5, 7.2, 11.1
Hong, S
.
3.2,
9.5
Huber, F
4.5,
6.3
Hui, T
.
.
....9.2
Hui, W
.1.4
I
Iglesias, O
4.2
Ikeda,
A
5.3
Ingram,
K
.4.1
Isberk-Bilgin,
E
9.5
J
Jamal, A
...8.2
James, K
..
.
.12.5
Jaramillo, F
.....3.5
Jeon, S
..
.
.5.2
Johnson, C
.
.7.5
Johnson, G
..
4.3
Johnson, G.M.
...
.
5.4
Jolibert, A
4.1
Jones, M
.
.5.2
K
Kahlor, L
..
1.5
Kalb, K
....3.5
Kao, F
....4.4, 5.3, 7.3
Kernek, C
.
6.4
Kim, H
.5.2
Klein, N
.
12.1
Koll, O
...
.
6.5
Ku, E
.
.
.
5.2
Kumar, A
....4.2, 11.3
Kurokawa, S
5.4
Kuster, I
...3.2
L
Lamb, C
1.1, 12.2
Landry, T
..1.2
Laurence, K
..3.3
Leach, M
...5.2, 7.4
Lee, J
.
...3.3
Lee, S
....1.3, 6.3
Lehnert, K
.12.3
Li, H
8.1
Liebrenz-Himes, M
..
1.2, 4.2
Lindsey, C
.....11.3
Limon, Y
.
4.2, 6.5, 12.1
Litvin, S
..3.5
Liu, A
.
.
..
.7.4
Liu, S
..5.2
Liu, Y
..6.1
Luenemann, U
.6.4
Luna, D
...4.4
M
Mackert, M
.
.1.5
Maddirala, J
..
5.1
Maheshwari, V
12.1
Maldonado, C
..
1.2
Marelli, G
..
4.2
Marshall, G
...8.1
Mason, R
..5.1
Mascio, R
.9.3
Matthes,
I
.
.
4.5, 6.3
Maxwell, S
.
.1.3,
4.5, 6.3, 8.1
Mau, G
..
3.2
Mckenzie,
B
..6.4
Meng, J
..
4.4,
9.5
Merunka, D
.
.
9.5
Meyers, Y
....5.4
Minor, M
.
3.2,
4.4, 9.5
Mintu-Wimsatt,
A
4.1
Mishra, D
.3.1
Modi, P
..
.
.3.1
Montoya, D
...1.4,
9.3
Moore, D
..7.3
Moscarda,
J
.
.
3.2
Motley,
C
.7.5
Mourali,
M
..11.1
Mouri,
N
..3.5
Myers, C
..4.1
N
Nadler,S
.
.9.2
Nelson, A
.
...5.1
Niranjan,
T
...
12.4
Nunlee, M
...
..
3.3,
11.5
Nye, P
.
6.3
O
OConnor,
D
.
3.5
Okonkuo,
P
..
..5.5
Orth, U
..6.5
Ortinau,
D
...
..1.2
P
Paparoidamis,
N
..6.4
Paridon,
T
..
..
9.4
Parker, A
.5.4
Parker, H
...11.5
Pearson, M
..3.3
Perry, J
..
11.2
Perez, M
..5.2
Peterson,
R
..
7.1
Pety, M
...
5.5
Pitt, L
..
1.1
Pleasant,
J
...8.1
Plyer, A
.
.3.1
Pons,
F
.11.1
Q
Qualls, W
..11.5
R
Reimann, M
....6.4
Reynolds, K
7.3
Robles, F
....9.3
Rodriguez-Cano,
C
1.2
Rodrνguez-Santos,
C
..
3.2
Rojas,
J
..
6.2, 11.1
Rosenbaum, M
.
..9.3
Ross, A
.....11.5
Rothenberger,
S
.6.3
Rubio-Sanchez,
A
..3.4
Russel,
C
12.4
Ryu,
S
..3.3
S
Sanchez, C
...
4.1
Sangtani, V
.
.
7.3
Sargeant, A
..
3.4
Schafernicht, M
.
..
3.5
Schumann, J
.
...4.1
Scott, M
..
.
1.4
Seifert, D
..3.4
Shamma, H
...
4.2
Sharma, V
.4.3
Shaws, G
12.5
Shen,
C
.
..1.5, 7.1
Siebels, A
..3.2
Simeon, R
6.5
Singh,
J
1.5
Singh,
R
.12.3
Smith, J
..12.3
Solan, D
..4.2
Song,
N
..10.1
Sosa,
J
.5.2
Stammerjohan,
C
3.4
Stammerjohan, E
5.1
Stammerjohan, W
..3.4
Stamps,
M
2.1, 8.1
Standifird, S
..11.1
Staton, M
................1.4
Stern, B
9.2
Steyn,
D
9.4
Stout,
P
.1.5
Sujan,
H
.1.3, 9.1
Suyama,
K
...6.5
Svensson,
G
..
1.1, 1.5
Swaen,
V
.6.4
T
Thomas, K
..12.2
Thornton,
C
...7.5
Torres, E
.
..
6.2
U
Udeh, I
.
.5.1
Unni, R
.
6.5,
11.3
V
Valette-Florence,
P
...
9.5
Vasquez-Parraga,
A
...
.4.1, 6.2, 10.1, 12.4
Vicdan,
H
..
.3 2, 12.2, 12.3
Vogel,
J
..4.5, 6.3
Vollhardt, K
.....4.5
Von Wallpach,
S
..6.5
W
Wagner, R
...7.4
Walsh, G
.....9.3
Waiyaki, L
..
.
.12.4
Wang, J
...4.2
Ward,
J
3.4
Watson,
S
.7.1, 9.2
West,
D
..3.4
Wetsch,
L
...7.4
Wiedmann,
K
.7.2
Williams,
J
8.1, 8.2, 11.2
Wiley,
S
.3.1
Wood,
G
1.5
X
Xiao,
Q
.12.4
Xie, F
.5.4
Xie,
Y
..
1.4, 5.3
Xu,
B
.12.3
Y
Yang, C
3.2
Ye,
L
..
12.1
Z
Zamora, J
.
..3.5,
4.1, 6.2
Zemanek,
J
..
9.2
Zhang, M
.....4.1
Zhou, J...
...
12.5
Zhou,
X
..5.4
Zhuang, W
...
.
12.4
Zolfagharian, M
..8.2
Zucchella,
A
3.2
The AMS
Cultural Perspectives in Marketing Conference
Honors
William
Qualls
2008
Distinguished Cross-Cultural Marketing Educator
Bill
Qualls is a Professor of Marketing at the
He has
published in numerous journals including the Journal of Marketing, Journal of
Consumer Research, Journal of Marketing Research, Marketing Science and Journal
of Public Policy and Marketing. He has
served or currently serves on the editorial boards of the Journal of Marketing,
Journal of Consumer Research, Journal of Advertising, Journal of Business
Research, and Journal of the
His
research interests include the use of behavioral
paradigms to explain managerial phenomena. Current research examines issues
surrounding the collaboration and cooperation across supply chains,
multi-person decision behavior, and new product development.
He has
been a member of the American Marketing Association for over 25 years having
served a member of the Census Bureau Advisory Committee, AMA Board of Directors,
AMA Education Council, and AMA Educators Conference Track Chair. He has also been an active contributor in
numerous capacities with the National Black MBA Association where the
association recognized his contributions to the African-American community with
an award named in his honor. In addition he has worked with the PHD-Project to
increase the flow of doctoral students of color into the college classroom.