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2012 Academy of Marketing Science Annual Conference New Orleans, LA --
Hilton New Orleans Riverside May 16 – 19, 2012 Conference Theme:
Marketing Dynamism & Sustainability: Things Change, Things Stay
the Same… Conference
Program Co-Chairs: Barry J. Babin,
Louisiana Tech University Adilson Borges,
Reims Management School, France Eli Jones,
Louisiana State University |
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Business and consumer markets have become increasingly complex with market turbulence, technological turbulence, market fragmentation, globalization, and competitive intensity. This market dynamism creates various tensions which affect how and why trade customers and consumers purchase, which is fundamental to marketing scholars and practitioners. Simultaneously, society and business are calling for more sustainability as it relates not only to protecting our environment but as well as creating sustainable business performance. In other words, the more things change, the more things stay the same. The search for change and sustainability is this year’s conference theme. In particular, as marketing becomes more dynamic, the discipline cannot forget nor secede core marketing principles and areas of study. We invite scholars across all of the disciplines within marketing to submit their theoretical constructs and/or research results or ideas for special sessions that have direct or tangential connection to the conference theme. Also, we invite ideas that may not be directly related to the theme. Other theory, research results and special sessions across the broad spectrum of our discipline as indicated by the many tracks included are also of interest, and we encourage your submission(s). The venue of the conference is the city that time forgot – but not that AMS forgot! New Orleans. The AMS joie de vie continues in the premier city for restaurants, jazz, blues and passing a good time! You’ll enjoy poor boys, jambalaya, hurricanes (yes there is an enjoyable type – at least to some), swamp tours, yats and much, much more! To participate, submit competitive papers or special session proposals electronically using the conference management system to the appropriate track chair listed below. Important Note: it is against AMS policy to submit the same paper or special session proposal to multiple tracks. We look forward to seeing you and engaging in the lively intellectual discussions and warm fellowship that are trademarks of the Academy of Marketing Science. |
Program Chairpersons:
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Barry J. Babin Program Co-Chair Department of Marketing Louisiana Tech University Ruston, LA
71272, USA Phone: (318)
257-4012 |
Adilson Borges Program Co-Chair Department of Marketing Reims Management School 51100 Reims, France Phone: +33 (326) 77-4604 e-mail:
adilson.borges@reims-ms.fr |
Eli Jones Program Co-Chair Ourso College of Business Louisiana State University Baton Rouge, LA 70806 Phone: (225) 578-3211 Email: elijones@lsu.edu |
Guidelines for Submitting Manuscripts and
Special Session Proposals
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All manuscripts and special session proposals are to be submitted using a pdf document via the on-line submission process. In the case of track co-chairs, the authors may communicate with either or both of the track chairs regarding a submission. Manuscripts should follow the Journal of the Academy of Marketing Science style guidelines (found at http://www.jams.org). Competitive research papers may be submitted either as: (1) a full paper or (2) a structured abstract. Full paper submissions should not exceed 20 double-spaced pages (Times New Roman or Calibri 12 pt font) in total length including all exhibits and references. Be sure to include the title information with each submission but do not include a title page in the submitted document file itself. The name of the paper, names and affiliations of each author, and complete contact information for the corresponding author (surface mail address, e-mail address, fax, and phone number) will be requested as part of the submission dialog. Important note: It is against AMS policy to submit the same paper or special session proposal to multiple tracks. Manuscripts will be double blind reviewed. Only papers submitted as full papers can be published as full papers. Full papers may also be published as one page abstracts in brief. Structured abstracts submissions are allowed and should not exceed 5 single-spaced pages following the same style guidelines as above. A sample structured abstract can be found on the conference web page. Structured abstracts can only be published as structured abstracts or as one page abstracts in brief. Upon acceptance, the author agrees to: (a) release the copyright to the Academy of Marketing Science unless choosing to publish only an abstract; (b) submit the manuscript in correct format in a timely fashion according to the instructions provided by the Proceedings Editor; and (c) have at least one author appear at the conference to present the paper. The page limit for published full papers is 8 single-spaced pages. Longer papers (up to 12 pages) will be allowed at the rate of US$50 per over the limit. Any accepted manuscripts not presented at the conference will not be published in an AMS Proceedings. Accepted papers will undergo a further edit for style prior to the meeting and final pdf files will uploaded to the system for submission to the Proceedings Editor. Detailed instructions will be provided by the Proceedings Editor at that time. It is ultimately the author’s responsibility to see that any paper accepted for publication is provided to the Proceedings Editor and appropriate track chair on time and in the proper format. Membership (current at the time of the meeting) in AMS for all authors not attending the meeting is expected and appreciated. Special session/panel proposals can be submitted through the conference management system to the appropriate track. Proposals should contain a 100-word bio of each speaker, a one-page description of the session, and a one-page description of each presentation. Please contact the respective track chair prior to uploading a special session proposal submission. Special session/panel proposals will be reviewed, and those rated as highest quality and most in keeping with the conference theme will be accepted for presentation. The program team welcomes all ideas for presentations, workshops or other sessions that may be of interest to the AMS Fellows. Please contact an appropriate program manager with your ideas. |
Annual
Conference Home Page:
http://ams-web.org/cde.cfm?event=354530
Submission
Deadline: December 10,
2011 List of Tracks:
Guidelines for Submitting Manuscripts and Special
Session Proposals
Track Chairs and Program
Managers
Marketing Communication and Promotion
Technology and the Marketing Discipline
Children and Adolescent Consumers
Fashion Merchandising, Marketing, and Retailing
Entrepreneurship and Small Business Management
Relationship Marketing: Emotions, Experiences, and
Friendships
Latin America Marketing Issues
Relationship
Marketing: Emotions, Experiences, and Friendships
Fashion Merchandising, Marketing and Retailing
Entrepreneurship and Small Business Management
Children and Adolescent Consumers
Marketing Communication and Promotion
Technology and the Marketing Discipline
Latin America Marketing Issues
Track Chairs and Program
Managers
Track Descriptions:
Retail
Services and Marketing
This track invites papers and special session
proposals that address topics related to any aspect of retailing and retail
services. Retailing suggested topics include, managing the retail ‘experience’,
satisfaction and loyalty issues, and the effect of technology on retailing.
Papers on retail services can include studies on customer-retailer
interactions, customer service in retail, and managing the customer’s
multi-channel experience. In keeping with the conference theme, we especially
encourage submissions related to sustainability in retailing and services. Both
conceptual and empirical works are welcome and papers involving practitioners
and with direct implications for business are especially encouraged. Retailing
papers that are evaluated as outstanding will be considered for the Stanley C.
Hollander Best Retailing Paper Award.
Please send your submissions to Lauren Beitelspacher-
beitel@pdx.edu by December 1, 2011.
Relationship
Marketing: Emotions, Experiences, and Friendships
This track seeks manuscripts that concern non-traditional aspects of
relationship marketing. Whether studied in the context of business-to-business,
business-to-consumer, or consumer-to-brand, relationships include
non-transactional elements of friendships, emotions and experiences. Research
that explores the “social side” of relationships can advance knowledge about
more (quality, satisfaction, trust, loyalty, etc.) and less (passion, advocacy,
gratitude, inclusion, social identity, friendship, etc.) traditional
relationship outcomes. The following non-transactional themes are particularly
relevant to the overall focus of the track:
the role of positive and negative consumption emotions (gratitude,
guilt, hope, fear, etc.); social tie strength; personality and interpersonal
characteristics; culture, myths and rituals; emotional states; sensory,
affective, behavioral and intellectual experiences; social media – forums,
blogs, etc.; functional and dysfunctional relationships; and relationship
co-creation. Please send your submissions to Judith Anne Garretson Folse
(Louisiana State University) at folse@lsu.edu.
Fashion Merchandising,
Marketing and Retailing
This
track invites competitive paper submissions focused on merchandising, marketing
and retailing issues relevant to the apparel and textiles industry and
discipline. Topics appropriate for this
track include, but are not limited to, the following: consumer/purchasing
behavior, consumption patterns, advertising, branding, retail atmospherics,
sustainability, social responsibility, and other topics pertinent to the global
trade and consumption of apparel and textile goods. Papers related to the conference theme, “The
Customer is NOT Always Right: Marketing Orientations in a Dynamic Business
World,” are also of interest.
Qualitative, quantitative, and mixed method approaches are all
encouraged.
Entrepreneurship and Small
Business
Management
Conceptual
and empirical articles are invited that examine entrepreneurship and/or small
business management. Both articles dealing with marketing-related issues
and other aspects of entrepreneurship will be considered in this track. Research may consider unique aspects of small
business marketing and in particular, marketing and management in family run
businesses. In addition, we welcome
articles on social entrepreneurship and proposals for special sessions directly
related to entrepreneurship or small business issues.
Back
Marketing Education
Few
marketing educators with 20 years of experience can say that they use the same teaching
and learning approach that they did two decades ago. Some tools are still effective but new tools
have been integrated to remain an effective educator. This track seeks research dealing with the
most effective new marketing education tools as well as on tools that show a
sustained ability to be effective.
Administrative issues in marketing education are also good topics for
research or special issues.
Product
and Brand Management
This track invites
conceptual and empirical manuscripts and special session proposals addressing a
wide selection of brand and branding management issues. Potential topics
include, but are not limited to, brand architecture and orientation, brand
equity, brand portfolio management, line management accountability, brand
strategy, brand management issues in foreign versus local markets, patent and
intellectual property management in global marketing, brand ethics, celebrity
brands and
consumer emotions,
counterfeit brands, cross functional collaboration and the branding process,
internal branding, brand value reporting and the implications for business,
Branding of Services, Own label and Private Brands.
In keeping with the
conference theme, we invite papers which explore the search for change and
sustainability in global brand management. Papers which develop new theory and
issues with regard to how and why consumers purchase in the context of both
legitimate and counterfeit branding are particularly welcome.
Value
Co-creation
Value Co-creation is an excellent example of a paradigm shift in
Marketing. Can firms continue to create and deliver customer value in the same
traditional way? With greater choices in
products and services, advancement in technology and interactive marketing,
intense competition, and growing need for sustainability, firms have begun to
involve and interact with customers at a higher
level…as co-creators of ‘Value’.
Traditional CRM was designed around passive customers but today the
customer is informed, empowered, and social. Customers today are co-designing
new products/services, marketing communications, and even customer service.
With customers’ active involvement, there will always be the question of balancing
risk with benefits, but Value Co-creation may soon be the future of business.
Topics relevant to the Value Co-creation track include, but are not limited to:
Understanding Value Co-creation (shift in the meaning of ‘Value’, new platforms
of customer involvement and interaction); Managing Value Co-creation
(customer-firm relationship redefined, customer-brand relationship redefined, a
new look at Customer Relationship Management and Customer Experience
Management); Analyzing Value Co-creation (risk-benefits to Value Co-creation,
providing a platform at the right time and right resources, risks of customer
involvement in co-producing/co-designing); Scope of Value Co-creation
(interactive marketing, services marketing, marketing communications); and Outcomes
of Value Co-creation (increased/decreased customer satisfaction/loyalty, new
customers, cost/revenue etc.). Papers related to the above concepts and beyond
are welcome.
Consumer
Behavior
This
track invites papers and special session proposals that focus on all aspects of
the consumer decision-making process of individuals, households, and/or
organizations. Topics include any issues
dealing with cultural, psychological, situational, or social influences on consumer
behavior. Specific topics may include,
but are not limited to family decision-making, cross-cultural consumption,
materialism, attitudes, self-concept, loyalty, motivation, information
processing, culture, atmospherics, consumer boycotts, gender differences,
hedonic consumption, and personality. Both conceptual and empirical works are
welcome.
Children
and Adolescent Consumers
Papers
that deal with marketing efforts and consumption behaviors of children and
adolescent consumers are encouraged.
This includes but is not limited to socialization effects, cognitive
development, persuasion knowledge, social comparison, advertising, shopping-related
behaviors and much more.
Marketing
Communication and Promotion
This track
encourages papers and special session proposals that address the key elements
of the integrated marketing communications process. Specifically, research on
the following topics are encouraged: advertising, public relations and
publicity, sales promotion, direct marketing, sponsorships, celebrity
endorsements, packaging, product placement, branding, and related areas. Manuscripts
covering online, social media, and mobile marketing are particularly
encouraged. Both conceptual and empirical research papers are welcome.
Sales
and Sales Management
This track
seeks original research and special session proposals dealing with all manner
of issues related to the dynamic sales dyad and the management of sales
personnel. In particular, we seek work
related to the theme of “Sales Success: Using Sustainability as a Competitive
Advantage.” Green marketing has become a
selling theme for increasing number of firms in the current marketing as
customers are paying greater attention to protecting the environment. Can salespeople use sustainable practices as
a competitive advantage? Is
sustainability just another buzz word?
Email J.mulki@neu.edu for more questions.
Marketing
Ethics
Theoretical
papers dealing with ethical issues and matters related to customer or employee
deviance are particular encouraged.
Original empirical research or review papers also are welcomed. Suggested topics for papers include the
following: stakeholder implications for aggressive or poor marketing, covert
marketing tactics, deviance from accepted corporate norms, measurement, product
placement and its ethical issues, the role of ethics in organizational work
environments, social responsibility and organizational performance, the role of
perceived ethical behavior on consumer affect or cognition, general regulatory
issues and the effects of regulation, ethics of pricing, legal/regulatory
issues regarding database usage, corporate prioritization, product liability,
privacy, internet issues, cross-cultural ethics, and more. Contact the track chair for more information.
Management
and HR
This track
invites manuscripts and special session proposals dealing with various aspects
of strategic management, international business strategy, management operations
research, production or human relations issues related to business
effectiveness. Matters related to
general organizational behavior also are welcome as our comprehensive case
studies that clearly illustrate some contribution to marketing and/or
management strategy.
Emotion
in Marketing
This track
invites manuscripts and special session proposals addressing the role that
emotions play on a variety of consumer behavior issues. This track particularly
invites manuscripts that use cognitive appraisal theory to examine specific
emotions (e.g. anger, pride, regret) in consumption. Potential topics include,
but are not limited to, the role that anticipatory emotions have on consumer
decision-making, the impact that experiential emotions have on consumer
behavior, the effect of emotion on cognitive processing and memory, the link
between emotion and goal pursuit, as well as various emotions and their
corresponding coping mechanisms. Both conceptual and empirical manuscripts are
encouraged. Please send your submissions to katiepounders18@gmail.com.
Supply
Chain Management
Research
topics on all matters directly related to distribution and supply chain
management are welcome. In particular,
papers that examine the relative effectiveness of market orientation in the
channel are encouraged. Topics include
conflict in the channel, innovation in channels of distribution, matters
related to transportation, supply-chain issues and wholesaling are also
encouraged. Theoretical papers are very
much appreciated but empirical research is also welcome. Contact the track chair for more information.
Back
Pricing
Research
and special session proposals are sought that concentrate on the pricing
strategies and tactics of marketing firms.
These include the impact and sustainability of EDLP versus Hi-Lo
strategies, the effect of pricing policies on firm performance, firm value,
customer value and customer satisfaction, the effect of price knowledge on
purchase decisions and better understandings of the negative and positive roles
that price plays in merchandising and consumption.
Marketing
Research
Marketing
research remains dynamic. More than
ever, it’s important for marketing academics to know the essentials of
marketing research. This track seeks
research that examines the effectiveness of various marketing research tools
across different research contexts. In
addition, advances in marketing research tools including the use of technology
in marketing research provides a welcome topic for abstracts, research papers
or special sessions. What marketing
tools provide sustained ability to produce valuable information for the
firm? Contact dortinau@usf.edu with questions.
International
Marketing
Papers
and special sessions related to all manner of issues related to doing business
and marketing in today’s dynamic and global business market. Papers dealing with internationalization of
strategy, political and policy issues related to internationalization, cultural
issues across borders and much more are appropriate.
Technology
and the Marketing Discipline
Topics
for the “Technology and the Marketing
Discipline” track includes, but is not limited to, the following topics:
·
Social media
marketing, e-mail marketing, search engine marketing, pay-per-click
advertising, web analytics, online reputation management, Web PR, blogging,
online community marketing, mobile marketing
·
Online marketing
communication strategy in advertising, direct marketing, public relations,
sales promotion
·
Online Consumer
Behavior
·
CRM and
sponsorships with online marketing
·
Pricing and
technology marketing
·
Online branding
·
Internet security
and privacy issues in Marketing
·
Social and
cultural difference and technology marketing
·
International
comparison in technology marketing
·
Measuring
adverting effectiveness
·
Social media
campaign
Both
conceptual and empirical works in B2C and B2B are welcome. Contact: cchung1@ramapo.edu.
Internet
Marketing
This
track focuses on the digital ecosystem and the way modern organizations embrace
new marketing practices and transform their marketing strategies and
communication. The track aims at gaining insight into the latest internet
marketing trends and research and invites competitive papers in the following
areas: new methodologies and tools for managing on line communications, mobile
marketing, social media strategy and tactics, social advertising, e-commerce,
e-loyalty, e-satisfaction, e-value, on-line consumer behavior, search engine
marketing, search engine optimization and keyword strategies, web analytics and
user experience methodologies.
Marketing
Strategy
This
track seeks papers and special session proposals dealing with issues related to
marketing strategy in general or the tactical implementation of marketing
strategy in the competitive marketplace.
Paper topics include those related to the success of marketing strategy
across different cultures including organizations typified by a market, service
or production oriented culture. In
addition, philosophical or conceptual papers falling under the marketing theory
or marketing philosophy rubrics are welcome.
Latin
America Marketing Issues
All
manner of issues related to marketing in and/or to Latin American Markets. Competitive papers, structured papers and
special session proposals are welcome.
Ethnic Marketing
As
Hispanic, African and Asian-American populations grow five times faster than
non-ethnic consumers in the United States, there is a huge need to understand
the needs, wants and behaviors of these groups. Research reflecting a range of
theoretical perspectives and methodological approaches to facilitate a deeper
understanding of the psychological, behavioral and decision-making aspects of
ethnic consumers are encouraged. Potential topics may include but are not
limited to: cross-cultural consumer behavior/psychology, decision-making,
consumer acculturation issues, adaptation/standardization of brands and effective
advertising strategies for reaching ethnic consumer segments.
Doctoral Colloquium
This
track welcomes manuscripts from doctoral students and provides a collegial
environment for the presentation of those papers. The associated sessions also
provide doctoral students with the opportunity to network with leading scholars
as well as with fellow doctoral students from around the world. Submit
manuscripts and special session proposals no later than December 10th, 2011
through the conference management program link on the conference page at the
AMS website (www.ams-web.org).