Call for Papers
Journal
of the
EXPLORING THE RELATIONSHIP BETWEEN MARKETING AND
SUPPLY CHAIN MANAGEMENT
Supply
chains and supply chain management (SCM) have emerged as increasingly important
areas of business practice and academic scholarship. Recent conceptions of SCM detail its expanding
role within organizations to encompass activities associated with the integration
of supply and demand management within and across companies, including coordination
and collaboration with channel partners and customers, sourcing, procurement,
conversion, and logistics. As recently
defined by the Council of Supply Chain Management Professionals:
Supply
Chain Management encompasses the planning and management of all activities
involved in sourcing and procurement, conversion, and all Logistics Management
activities. Importantly, it also
includes coordination and collaboration with channel partners, which can be
suppliers, intermediaries, third-party service providers, and customers. In essence, Supply Chain Management
integrates supply and demand management within and across companies.
Supply
chains and SCM include many phenomena and practices common to marketing and
marketing management. Recent
developments in marketing scholarship increasingly recognize this overlap and
the important role of SCM in marketing management. However, the nature of the interrelationships
that are present and their implications for relevant stakeholders have not been
explored at great length. In recognition
of the importance of supply chains, the emergence of SCM as an
interdisciplinary field, and the important association of each with marketing
and marketing management, the
·
The nature and interrelationships
of supply chains and SCM and marketing and marketing management
·
Extant and emerging
thought within each domain for understanding their interplay
·
Concepts and theories
for understanding and enhancing this interplay
·
Perspectives of marketing
management and SCM as core business processes
·
Approaches for achieving
the integration goals of SCM relative to marketing management
·
The integration
of demand and supply in marketing and SCM
·
Marketing channels,
interorganizational exchange, and consumer marketing
in SCM
·
Marketing related
sourcing, procurement, conversion, logistics, and SCM
·
Implications for
SCM of emergent perspectives in marketing (i.e., network, relational, service dominant)
·
Metrics for
measuring the efficiency and/or effectiveness of SCM with respect to marketing
·
Implications of
supply chains and SCM for marketing and its stakeholders
Submitted manuscripts must be
prepared in accordance with the requirements of the
Dr. John T. Mentzer
Department of Marketing and Logistics
310 Stokely Management Center
Telephone:
865-974-1652
Fax:
865-974-1932
E-mail: jmentzer@utk.edu
Dr. Gregory T. Gundlach
Department of Marketing and Logistics
Jacksonville
Telephone:
(904) 620-1341
Fax: (904) 620-2782
E-mail: Ggundlac@unf.edu
Submission deadline:
Submission guidelines:
1. Papers submitted for consideration will be refereed by three reviewers. Selection criteria include the general quality of the paper and the relevance to the special issue topic.
2. Manuscripts must be in English and be prepared in accordance with the format requirements of the Journal of the Academy of Marketing Science.
3. Each paper should have a separate title page with the author’s name, affiliation, address, telephone and fax numbers and e-mail address. In the case of multiple authors, the name of the contact person should be indicated.
4. Papers submitted MUST NOT have been previously published, accepted for publication, or be under consideration for publication elsewhere.