2004 AMS OFFICERS
PRESIDENT
Charles
W. Lamb,
EXECUTIVE
VICE PRESIDENT/DIRECTOR
Harold
W. Berkman,
PRESIDENT-ELECT
Barry
J. Babin, The
VICE
PRESIDENT FOR PROGRAMS
Lou
Pelton,
VICE
PRESIDENT FOR PUBLICATIONS
Rajan
Varadarajan,
VICE
PRESIDENT OF MEMBERSHIP –
John
B. Ford, Old Dominion
VICE
PRESIDENT FOR MEMBERSHIP – INTERNATIONAL
Ram Ramaseshan,
VICE
PRESIDENT FOR DEVELOPMENT
Anne
Balazs,
SECRETARY-TREASURER
Greg
W. Marshall,
IMMEDIATE
PAST PRESIDENT
M.
Joseph “Joe”
AMS BOARD OF GOVERNORS
CHAIR
J. Thomas Mentzer,
MEMBERS
Jill S.
Attaway,
Julie,
Baker,
Leonard L.
Berry,
O.C.
Ferrell,
A.
Parasuraman,
Jagdish N.
Sheth,
Michael R.
Solomon,
Tamer
Cavusgil,
Dave
Stewart,
2005 AMS Annual Conference Program
Westin Innisbrook Resort
AMS
Executive Committee Meeting:
Special Pre-conference -
Branding and Corporate Identity:
Chairs: Tom Brown,
Wednesday
Highlights
Concurrent Sessions
Session 1.1 - Edinburgh I&II
Education: Innovations in Course Content and Delivery
Session Chair: Phillip Trocchia,
Reality
Education: The Marketing Apprentice
Carol W. DeMoranville, Northern
Elisa Fredericks, Northern
Denise D. Schoenbachler, Northern
Laura Vazquez, Northern
An
Assessment and comparison of the International Marketing Course
Victoria L. Crittenden,
Laura Bucks,
Katherine Fleming,
Elizabeth J. Wilson,
Marketing
Metrics: A Push for Teaching the Value
of Marketing as an Asset
Shane D. Smith,
Thomas J. Madden,
Discussant: Clay Voorhees,
Session
1.2 –
Internet
Marketing Issues
Session Chair: Karin Braunsberger,
Web
Site Personalization and Privacy Concerns
David
G. Taylor,
Donna F. Davis,
Consumers’
Attitudes toward Regulation of Internet
Auction
Sites: A Third Person Effect Perspective
Kenneth CC Yang,
Assessing
the Impact of Corporate Credibility and
Technology
Acceptance on Online Shopping
Esther Swilley:
Ronald E. Goldsmith:
Session
1.3 –
Retailing
Track: Differences Among Consumer Segments
Session Chair: Chulho Kim,
Intergenerational
Perceptions of Malls: A Comparison between Mothers and their Adolescent
Daughters
Craig A. Martin,
Lou W. Turley,
Retailing
Disparity Perception: A Tale of Middle-Income Neighborhoods Separate and
Unequal?
Cassandra Wells,
Joyce McGriff,
Glenwood Ross,
Development
and Validation of a Scale to Measure Acculturation to Shopping
Lucette B. Comer,
J. A. F. Nicholls,
Discussant:
Session
1.4 –
Sales:
Managing Customer Relationships
Session Chair: Rene Darmon,
Beyond
the Marriage Metaphor: A New Product
Development Framework for Key Account Management
Leff Bonney,
Brian C. Williams,
Business-to-Consumer
Selling Teams
Derek N. Hassay,
An Empirical Investigation of Some Critical Success
Factors to Improve Sales Unit Effectiveness
A Tansu Barker,
Bulent Menguc,
Discussant: Ellen Pullins,
Session
1.5 –
B2B:
Trust, Loyalty, and Interfirm Governance
Session Chair: Arun Sharma,
The
Moderating Role of Trust in Determining Inter-Firm Governance mechanism and
perceived Performance
Sungmin Ryu,
Soonhong Min,
Multiple
Levels of Trust and Dependence on Supply Chain Coordination: An Empirical Test
Janice M. Payan,
Formulating
Loyalty Attributes in B2B Failure/Recovery Episodes: The Impact of Quality,
Service Recovery, Relationship Satisfaction and Trust
Ruben C. Chumpitaz,
Nicholas G.
Paparoidamis,
Discussant: Greg Gundlach,
Concurrent
Sessions
Session
2.1 - Edinburgh I&II
Doctoral
Session: Buyer Behavior Issues
Session Chair: Christina Chung,
Effects
of coupons on Consumer Purchase Behavior:
A Meta-Analysis
Somjit Barat,
Lilly Ye,
Unmasking
the Urge: Exploring the Role of
Consumption Urges in Impulse Buying Behavior
Alexandra
Aguirre Rodriguez,
Urbana-Champaign
Antecedents
of Consumer Perception and Purchase of Foreign Products
Larry L. Carter,
Session
2.2 –
From
Case Research to Case Studies in Case Teaching:
The Mingling of Theory Development and Learning Strategies
Session Chair and Discussion
Leader: Victoria L. Crittenden,
Alternative
Analysis Approaches for Handling Case Data
Elizabeth J. Wilson,
Social
Learning Theory and the Case Method
William F. Crittenden, Northeastern
University
Using
Cases to Teach Business Ethics
Linda K. Ferrell,
Session
2.3 –
International: Consumer Behavior Issues and Global Marketing
Session Chair: Nizar Souiden,
NIHONMACHI: The Consumption of Japantown, San Francisco
Nitish Singh,
Victor Ruiz,
Lifestyles,
Attitudes and Media Habits of the ‘NetGens’:
An Exploratory Study of the Net Generation in
Mohammed Abdur Razzaque,
Foreign
Made Products: The Effect of Stereotypes
and Consumer Involvement
Khaled Aboulnasr,
Consumer
Responses to Sexual Appeal in Cross-Cultural Advertisements: The Moderating Role of Cultural Value
Orientations
Eli Garcia,
Kenneth C.C. Yang,
Discussant: Charles M. Hermans,
Session
2.4 –
Special
Session: The Pursuit of Happiness: A Worthy Focus for Marketers?
Session Chair: Barbara Lafferty,
The
Pursuit of Happiness: What Does it Mean to Marketers?
Margy P. Conchar,
Cause-Brand
Alliances: Do Consumers Purchase Brands to Feel Good?
Barbara Lafferty,
Erika Matulich,
Diana L. Haytko,
Everyday
Quality of Life: Are Traditional
Marketing Models Incomplete?
Neil Higgs, Research Surveys (Pty) Ltd,
Session
2.5 –
Services:
Consumer Perceptions in Services Research
Session Chair: Dwayne Gremler,
Customer
Perceptions of Bank Service Delivery Technologies in the
Mathew Joseph,
David Allbright,
George Stone, Rebsamen-ICT Insurance
Julie Tinson,
Yasmin Sekhon,
Service
Innovativeness and Patronage Intention:
The Simultaneous Impacts of Service Characteristics and Consumer
Innovativeness
Mohammadali Zolfagharian,
Tanawat Hirunyawipada,
Using
the Voice-of-the-Customer to Determine the Connection Between Service and
Relationship Attributes, Satisfaction, and Retention
Christy Ashley,
Jason D. Oliver,
Deborah E. Rosen,
Discussant: Clay Voorhees,
Session
2.6 – Edinburgh VII&VIII
Wednesday
50
Things We Have Learned about Wine Consumers, but Who’s
Counting?
Mitch Griffin,
Barry J. Babin,
Thursday May
26
Highlights
Thursday,
May 26
Concurrent
Sessions
Session
3.1 - Edinburgh I&II
Strategy:
Insights on Networks and Relationship Strategy
Session Chair: Ali Kara,
Small
Business Strategic Networking: Impacts
and Outcomes
Terry Besser,
Avinash Malshe,
The
Role of Complementary Assets in the Incumbents’ Retaliation During
Technological Substitution: The Case of
Electronic Calculators
Alexander V. Krasnikov,
Inactivity
Within Relationships
Srikanth Beldona,
Stefan W.
Schuppisser, Horvath and Partner AG
Michael Jay Polonsky,
Discussant: Michael Kamins,
Session
3.2 – Edinburgh V&VI
Ethics: Professionalism in Marketing
Session Chair: O. C. Ferrell,
Panelists:
O.C. Ferrell,
Linda Ferrell,
Debbie T. McAlister,
Session
3.3 –
Retailing: Atmospherics Role in Shopping Experience
Session Chair: Laurie Babin, The
Store
Environment and Impulse Buying Behavior: A Supermarket Perspective
Bharadhwaj Sivakumaran, Indian Institute of Technology,
Chennai
Piyush Sharma,
Offline and
Online Atmospherics: Toward a Typology of Online Environmental Cues
Sacha M. Joseph,
A Behavioral
Model for both Retail Stores and Virtual Stores on the Internet
Peter Weinberg, Saarland
University
Sandra Diehl, Saarland University
Discussant: Harriette Bettis-Outland,
Session
3.4 -
Research: Qualitative and Quantitative
Approaches to Market Research
Session Chair: Henry Greene,
Using
Laddering Techniques in Consumer Behavior Studies
Tania
Modesto Veludo-de-Oliveira, University of Sao Paulo (FEAR/USP)
Ana Akemi Ikeda,
Marcos Cortez Campomar,
A Structural Guide to Interviewing as Qualitative
Research: The Three Interview Series
Model
Elad Granot,
Henry Greene,
Pooling
Regression Models in Marketing Strategy Research
Chih-Wen Wu,
Luiz Moutinho,
Discussant: Henry Greene,
Session3.5
-
Doctoral
Session: Consumer Perceptual Potpourri
Session Chair: Dave Ortinau,
Sources
of Persuasion: A Framework for Online
Trust Formation During Information Search
Tracy Harmon,
Country
of Origin Bias: A Literature Review and
Prescription for the Global World
Investigating
Individual Differences in Customer Complaint Behavior: Towards a Comprehensive Conceptual Framework
Piysh Sharma, Nanyang Technological
Concurrent
Sessions
Session
4.1 - Edinburgh I&II
Strategy:
Organizational Learning and Marketing Strategy
Session Chair: Annie H. Liu,
Organizational
Learning Profiles: Implications for
Innovation and Performance
Felix T. Mavondo,
Yelena Tsarenko,
Antecedents
and Consequences of Organizational Learning in Fast-Growth Firms
Caroline Tan Swee Lin,
Kosmas X. Smyrnios,
Miscalibration
as a Substitute for Strategy in High Velocity Environments
Kishore Gopalakrishna Pillai,
Ronald E. Goldsmith,
Discussant: Chih-Wen,
Session
4.2 - Edinburgh V&VI
Focusing
on Improving Salesperson Job Performance and Job Attitudes
Session Chair: Jule Gassenheimer,
A
Model of the Salesperson Satisfaction/Dissatisfaction Formation Process: The
Roles of Expectations, Disconfirmations, Attributions, and Equity Perceptions
Rene Darmon,
An
Exploratory Study of Chinese Salespersons’ Dispositional Orientations and their
Interrelationships
Mark S. Johnson,
Eugene Sivadas,
The
Relative Impact of Important Sales Presentation Skills Upon
Industrial Salesperson Job Performance
Mark Johlke,
Discussant:
Harish Sujan,
Session 4.3 -
Merchandising & Store Patronage: Examining Determinants of Retail Customer
Intentions
Session Chair: Teresa Summers,
Online Evaluation of Apparel Products as Part of Female
Consumers’ Decision-making
Helena M. De Klerk,
University of Pretoria, S.A.
Bertha Jacobs,
University of Pretoria, S.A.
Neels van Heerden,
University of Pretoria, S.A.
Adapting a Comprehensive Physical Store and Environment
and Patronage Model to Examine Online Store Environment and Patronage Intentions
Samah H. Ahmed,
Sandra Forsythe,
Rural College Student’s Outshopping for Apparel
Products
V.
Discussant: Nancy J.
Miller,
Session
4.4 -
IMC: Advertising:
Deception, Emotion, and Wireless Messages
Session Chair: John Ford,
The
Legal Parameters of Deception in Advertising:
A Content Analysis
E. Carla Mitchell,
Earl D. Honeycutt, Jr.,
Toward
an Understanding of Consumers’ Perceptions of Wireless Advertising
Carla Peters,
Christie H. Amato,
Do
Emotional Internet Advertisements Evoke Similar Psychological Reactions as
Emotional Print Advertisements
Sandra Diehl,
Discussant: Laurie Babin,
Session
4.5 - Edinburgh VII&VIII
Special
Session: Wireless and
Session Chair: Harlan Spotts,
Integration
of
into
the Communication Mix
Andrea Rumler, FHTW, University of Applied
Sciences,
Usability
of
Ralf Schengber, University of Applied
Sciences, Muenster
Thursday
AMS
Awards Luncheon
Thursday May
26
Concurrent
Sessions
Session
5.1 - Edinburgh I&II
Corporate
Identity/Associations Research Group: Corporate Branding, Identity, and
Costumer Response
Session Chairs:
Tom J. Brown,
Peter A. Dacin,
Queen’s University
Session
5.2 - Edinburgh V&VI
Services:
Understanding Service Quality and Relationship Quality in Service Firms
Session Chair: Thorsten Hennig-Thurau, Bauhaus-University,
Relationship
Strength and Quality in Industrial Services:
A Global Empirical Study
Jim Barry , Nova Southeastern University
Russell Abratt, Nova Southeastern
University
Turkish
Consumers’ Service Quality Perceptions and Satisfaction in Retail Banking
E. Serra
Yurtkoru, Marmara University
Beril Sipahi, Marmara
University
Sequential
Service Quality
Goran Svensson,
Discussant: Brian Bourdeau,
Session
5.3 -
The
Changing Environment of Sales and Sales Management
Chair:
Steve Brown,
Panelists:
Eli Jones,
Greg Marshall,
Ken Evans,
Bart Weitz,
Tom Ingram,
Session
5.4 -
Session Chair: Derek Hassay,
Consumer
Satisfaction-Loyalty Linkage: A Network Perspective
Chiharu Ishida – Virginia Tech
Satisfaction,
Trust and Commitment as Antecedents of Customer Loyalty – A Dynamic Analysis
Michael
Andreas Herrmann,
Rene
Algesheimer, University of Zurich
Dorothea Schaffner,
Which
Ideas Should be Held Under the Term “Loyalty”?
Sharon Rundle-Theile,
Discussant: Hieu P. Nguyen,
Session
5.5 - Edinburgh VII&VIII
Ethics: Cultural Aspects in Marketing Ethics Research
and Pedagogy
Session Chair: O. C. Ferrell,
Panelists:
O.C. Ferrell,
Linda Ferrell,
Tara Lopez,
Barry J. Babin,
Concurrent
Sessions
Session
6.1 - Edinburgh I&II
Special
Session: Reformation of Marketing: Quo
Vadamis?"
Chair:
Lou Pelton,
Jagdish N. Sheth,
Shelby Hunt,
Session
6.2 - Edinburgh V&VI
Meet
the Editors Session
Session Chair: Rajan Varadarajan, VP for Publications,
Part 1: Navigating the Review Process: Some Guideposts from Journal Editors
Jim Gentry, Editor,
Greg W. Marshall, Editor, Journal of Personal Selling & Sales Management
Laura Peracchio, Associate Editor,
Journal of Consumer Research
Venkatesh Shankar, Co-editor,
Journal of Interactive Marketing
Steven M. Shugan, Editor-in-Chief, Marketing Science
George M. Zinkhan, Editor, Journal of the
Part 2:
From the Editor-Elect: A Vision and Agenda
A. “Parsu” Parasuraman, Editor
Elect, Journal of Service
Research
Roland T. Rust, Editor
Elect, Journal of Marketing
Friday May 27
Highlights
Registration
and Exhibits – Outstanding
Teachers Session – Edinburgh
VII&VIII AMS
Presidential Reception – AMS
Presidential Banquet –
Friday,
Session
7.0 – Edinburgh I&II
JAMS
Editorial Review Board Meeting (
Concurrent
Sessions
Session
7.1 - Edinburgh V&VI
Doctoral
Session: Technology and Marketing
Session Chair: James R. Pasch,
IT
Solutions that Foster Relationship Equity in Customer Relationship management
(CRM)
James R. Pasch,
Technologically
Savvy Consumers are Driving the Need for Integrated Marketing Communications
Karen E. Mishra,
Understanding
Consumers’ Technology Adoption: A
Micto-Cultural Perspective on Internet Retail Transactions
Lennora Putit,
Session
7.3 -
Special
Session: Store Image – Theory, Research and Reality: A South African Perspective
Session Co-Chairs:
Ronel du Preez,
Elizabeth M. Visser,
Session
7.4 -
Consumer
Behavior Potpourri
Session Chair: Anne Balazs,
Branding
Corporate Philanthropy
John Peloza,
Derek N. Hassay,
Simon Hudson,
Consumer
Authorization: Acquiescing to Informed Consent in High Risk Situations
Merlyn A. Griffiths,
An
Empirical Examination of Image Congruence Research Using Meta-Analysis
Alexandra Aguirre Rodriquez,
Discussant: Charles M. Hermans,
Session
7.5 - Edinburgh VII&VIII
Ethics:
Regulation and Self-Regulation in Markets
Session Chair: Michael Polonsky,
Consumer
Regulatory, and Competition Policy Issues in the Global Airline Industry: An Exploratory Analysis in Alliances and
Mergers
Syed Tariq Anwar,
Jacob M. Chacko,
Burning
for Fun or Money: Illicit consumer
behavior in a Contemporary Context
Aubrey R. Fowler, II,
Barry J. Babin,
Amy K. Este,
Discussant: Namita Bhatnagar,
REFRESHMENT
BREAK
Concurrent
Sessions
Session
8.1 - Edinburgh I&II
AMS Board of Governors Meeting
Session 8.2 - Edinburgh V&VI
Special Session: Ethics and Local
Responsibility in Sales and Sales Management
Session Co-chairs:
René Darmon,
Mark W. Johnston,
O.C. Ferrell,
Session 8.3 -
Services: Special Session
Customer Relationship Benefits: A Cross Cultural
Perspective
Session Co-Chairs:
Dwayne D. Gremler,
Thorsten
Hennig-Thurau, Bauhaus-University of
Kevin P. Gwinner,
Session
8.4 -
Technology
Issues in Consumer Behavior
Session Chair: Margy P. Conchar,
The
Role of Self-Efficacy in Predicting Technology Acceptance
Songpol Kulviwat,
Gordon C. Bruner II, Southern
James P. Neelankavil,
Word
of Mouse: Exploring Cross-National Opinion Leadership on the Web
Charles M. Hermans,
Kevin Shanahan,
Diana L. Haytko,
From
Gouging Out Eyes to the Mark of the Beast: An Exploratory Investigation into
Consumer Concerns about Identification Technology
Thomas Ainscough,
Philip J. Trocchia,
Discussant: Catja Prykop,
Session
8.5 - Edinburgh VII&VIII Electronic Marketing Issues
Session Chair: B.
Ramaseshan,
Development
prospects in e-mail marketing - conception and empirical findings
Michael H. Ceyp, University of Applied
Sciences, Wedel
Hidden
Data Quality Problems in CRM Implementation
Andrea Reid,
Miriam Catterall,
Determinant
Factors on the Success of Adoption of
B2BEC for Manufacturers (SMEs) in
B. Ramaseshan,
Wong Tuck Wing,
Hsiu-Yuan Tsao,
An
Exploration of the role of Motivation in the Information Search Stage of e-Shopping
Susan Rose,
Phillip
Samouel,
Friday
May 27,
Mid-day
Sessions
Session
9.1 - Edinburgh I&II
Special
Session: Marketing & Money, a New Course in the Curriculum: Strengthening the Analytical and Presentation
Skills of Marketing Undergraduates
Session Chair:
Session
9.2 - Edinburgh V&VI
Measurement
Issues in Marketing
Session Chair: Salah Hassan,
The
Schlinger View Response Profile: A
Reassessment Using a Large Sample
Arien Strasheim,
Leyland Pitt,
Albert Caruana,
Deon Noel,
Towards
and Integrative Perspective for Measuring Brand Equity: Implications for Brand Portfolio Management
Ahmed H. Tolba,
Salah S. Hassan,
Session
9.3 –
Globalization
Potpourri
Session Chair: Debra Lavantrosser,
The
Cultural Acceptance Meter
Debra Levantrosser,
Consumer
Behavior Tracking in Modern Retail – Radio Frequency Identification (RFID)
P. Ajay
Prasad, IIM Calcutta
Raunak
Gupta, IIM Calcutta
Agraj Sharma, IIM
Marketing
Soundness in Women Owned Small Enterprises in
P. Narayana Reddy,
Session
9.4 -
Ethical
and Legal Issues
Session Chair: Thomas S. O’Conner,
University
of
Pilfering
Grades: An Exploratory Study Into
Classroom Cheating Using Shoplifting Theory
Kevin J. Shanahan,
The
Irish View of Intellectual Property Rights and Creativity: A Marketplace Approach
Thomas
S. O’Connor,
Terrence M. O’Connor,
Session
9.5 -
Session Chair: Tom Brashear,
Modeling
Dynamic Software Sampling Strategies Yanbin Tu,
Min Lu, University of British Columbia
Attention Tracking –
Karsten Weide, Director of MediaAnalyzer
Software and Research
The Art and Science of Improvisation
in Product Innovation: An Examination of a Neglected Strategic Tool
A. Coskun Samli,
Friday
Concurrent
Sessions
Session
10.1 - Edinburgh I&II
Purchasing
Motivations: Generations, Products and Attitudes
Session Chair: Janice Payan,
Exploring
the Purchasing Motivations of Generation Y
Stephanie M. Noble,
Diana L. Haytko,
Joanna Phillips,
Stigmatized
Products: Fostering Discourse on those “Products I Would Never be Caught Dead
Buying!”
Ainsworth Bailey,
Agnieszka K. Waronska,
Multiple
Attitude Functions Served by Products: Consumer Behavior Implications
Erika Matulich,
Diana L. Haytko,
Katen Amin,
Discussant: Barbara Lafferty,
Session
10.2 - Edinburgh V&VI
Doctoral Session: Marketing
Strategy Issues
Session Chair: Mark Leach,
Implications
of Service Provider Innovativeness and innovation Capability in Strategic
Outsourcing Agreements
Elten Briggs,
The
Influences of Sales Promotion on Consumers’ Store Choice
Susana Marques da Cunha,
Jose Crespo de Carvalho,
How
Does Investment Bank Reputation Influence Merger and Acquisition Deal
Characteristics? A Conceptual Model and
Research Propositions
Farrukh J. Karamat,
Session
10.3 -
International:
Marketing Strategy Issues and Global Marketing
Session Chair: Mohammed Abdur Razzaque,
Offshore
Outsourcing of Customer Services and Consumer Behavior: Towards a Comprehensive Conceptual Framework
Piyush Sharma, Nanyang Technological
University
Rajiv Mathur, Percom Limited
Abhinav Dhawan, Solutions Integrated
Marketing Services
Modeling
International Market Development: The
Tools of Production Defining The Stages of Market Evolution
Janice A. Black,
Charles M. Hermans,
NIHONMACHI: The Consumption of Japantown, San Francisco
Nitish Singh,
Victor Ruiz,
Discussant: Nizar Souiden,
Foreign
Made Products: The Effect of Stereotypes
and Consumer Involvement
Khaled Aboulnasr,
Discussant: Nizar Souiden,
Sessions
10.4 - Edinburgh VII&VIII
Special
Session: MBA Marketing Education on the
cutting Edge: Best Practices from
Session Chair: Lewis M. Duncan,
President,
Panelists:
Michael R. Bowers,
Jule B. Gassenheimer,
Mark W. Johnston,
Greg W. Marshall,
REFRESHMENT
BREAK
Concurrent
Sessions
Session
11.1 - Edinburgh I&II
JPSSM Editorial Review Board Meeting
Session
11.2 - Edinburgh V&VI
Jane
K. Fenyo Student Paper Award: History, Alumni, and Pathways to the Future
Carol Kaufman-Scarborough,
Jay Lindquist,
Anusorn Singhapakdi, Old Dominion
Univeristy
Paul Larson,
Carol DeMornaville, Northern
Erika Matulich,
Session
11.3 -
International:
Marketing Management Issues and Global Marketing
Session Chair: Bryan Lukas,
East
Asian and North American Consumers’ Perception of the Corporate Name, Image,
Reputation, and Loyalty
Nizer Souiden,
Norizan M. Kassim,
Heung-Ja Hong,
Ethnocentrism
and Perceptions of the Quality of Home Country and Foreign Artwork: A comparison of English and Hungarian Arts
Visitors
Rita Kottasz,
Roger Bennett,
Consumer
Atttitude Toward Cross-Border Brand Alliances: The Roles of Brand Fit, Country
of Origin Fit and Brand Familiarity
Larry L. Carter,
Discusant: Mohammed Abdur Razzaque,
Session
11.4 -
AMS – Review Editorial Review Board
Meeting
Session
11.5 - Edinburgh VII&VIII
Research: Exploring New Perspectives on Old Ideas
Session Chair: Elad Granot,
Leveraging
Advanced Qualitative Techniques in Strategic Brand Management
Laura Oswald, Marketing Semiotics, Inc.
Segmenting
on Shared Experiences: A Look into Cohort
Analysis
Charles Schewe,
Populence: The End of Luxury as We Know It
Elad Granot,
Evening Events
Friday
AMS
Annual Business Meeting
Friday
Special
Session:
Lamb,
Hair, & McDaniel Outstanding Marketing Teachers
Vicky Crittenden,
Dan Goebel,
Salah Hassan,
Bob Woodruff,
Saturday May 28
Morning
Sessions
Concurrent
Sessions
Session
12.1 - Edinburgh I&II
Social
and Non-Profit
Chair: Debbie T. McAlister,
Towards
a Measure of Social Advertising Skepticism
Mrugank V.
Thakor, Concordia University
Karine Goneau,
Manage
the Donation Service Experience: A Case Study of One Nonprofit Organization
Michael Jay
Polonsky,
Adrian Sargeant,
The Efficacy of Anti-Smoking Advertisements: The Role of Source, Message, and Individual
Characteristics
Namita Bhatnagar,
Sridhar Samu,
Norlaine Thomas,
Discussion Leader: Tará Lopez,
Session 12.2 - Edinburgh V&VI
Services: Customer-Firm Interactions and Communications
in Service Industries
Session Chair: Tom Brown,
Complaint
Communication Media and Their Impact on Customer Justice Expectation: An Exploratory Study
Lilly Ye,
Not
All Smiles are Created Equal: How
Employee-Customer Emotional Contagion Impacts Service Relationships
Thorsten Hennig-Thurau,
Bauhaus-University of
Markus Groth,
Michael Paul, Bauhaus-University of
Dwayne D. Gremler,
Social
Capital in Co-Production Environments-A Conceptual Model for Knowledge
Intensive Business Services
Kishore Gopalakrishna Pillai,
Discussant: Mohammadali Zolfagharian,
Session
12.3 -
Advances
in Sales Force Contest Research
Cancelled
Session
12.4 -
B2B:
Sustaining and Maintaining Supply Chains
Session Chair Adel El-Ansary,
The
Sustainability of Supply Chain Management
Goran Svensson,
Managing
Supply Chain Relationships in a Capacity Constrained Environment
Beth R. Davis,
Brian S. Fugate,
The
Effects of Corporate Environmentalism on Vendor Selection: An Institutional View
Wesley J. Johnston,
Discussant: Angeline Close, University of
Session
12.5 - Edinburgh VII&VIII
Marketing
Mix, Environment, and Strategy
Session Chair: Caroline Tan Swee Lin,
The
Role of Top Management in Building Strong Brands: Can Sticky Rules and Procedures Influence
this Relationship
Jelena Dodic, Brand Finance Australia
Pty Ltd.
Seigyoung Auh,
An
Empirical Study of Marketing Environment, Stragegy and Performance in a Real
Estate Marketing Setting
Chih-Wen Wu,
Luiz Moutinho,
Tradeoff
Between Push and Pull Strategy: The
Moderating Role of Brand Awareness
Hsiu-Wen Liu,
Heng-Chiang Huan,
Discussant: Yelena Tsarenko,
REFRESHMENT
BREAK
Concurrent
Sessions
Session
13.1 - Edinburgh I&II
Doctoral
Session: Relationship Marketing Issues
Session Chairs: Stuart E. Levy,
John Ford, Old Dominion
How
Does Relationship marketing Influence Services Marketing in the Internet: Repeated Purchase Behaviour in e-Travel
Services
Paulo Rita,
An
Examination of Customer –to-Customer Interactions: A Field Experiment Approach
Stuart E. Levy,
The
Data Quality for Problem Enactment Model:
The CRM Case
Raul M. Abril, NCR Corporation
Session
13.2 - Edinburgh V&VI
Marketing
Strategy: Insights on Market Orientation
Session Chair: Gerald Smith,
Management
Leadership Behavior and Market Orientation:
The Relationship and Their Effects on Organizational Effectiveness and
Business Performance
Tung-Zong Chang, Metropolitan
Su-Jane Chen, Metropolitan
Jyh-Shen Chiou,
Technology
Adoption, Analytical Capability, and Knowledge Management: Solving Market Orientation’s “Black Box”
Marjorie Delbaere,
David Di Zhange,
Subramanian Sivaramakrishnan,
Feedback
System Effectiveness on the MO-Performance Link
Brian S. Fugate,
Beth R. Davis,
Discussant: Reham A.
Eltanatwy,
Session
13.3 -
Retailing: A Look at Various Promotional Issues
Session Chair:
Product
Category and Promotional Theme Congruency: Its Effect
on Preference and Retail Store Image
Adilson Borges,
Effectiveness
of Trade Show Information: A Comparison of Exhibitor and Visitor Perspectives
Harriette Bettis-Outland,
Wesley J. Johnston,
An
Empirical Study of Sales Promotion and Consumption Patterns in the Department
Store Setting
Chih-Wen Wu,
Yu-Chen Lin, Tainan Women’s
Jo-Hsui Lin, Tainan Women’s
A Demographic
Profile of the Target Audience for Grocery Coupon Promotions
Andrei Mikhailitchenko,
Thomas W. Whipple,
Session
13.4 -
Doctoral Dissertation Award Winner
Finalists Presentations
Session Chair:
Bad Apples, Bad Barrels, and The
Structure of Marketing Channel Relationships: Analyses of The Propensity for
Opportunism and Opportunistic Behaviors
Basic Perspectives on
Consumers´ Web-Related Communication and Behavior: The Concept of Value
Expectations and Interactive Communication
Competitive Advantage for
Fast Growth SMEs: A Study of The Effects of Business
Orientation and Marketing Capabilities on Firm Performance
A Consumer-Based
Assessment of
Nacef Mouri,
Session
13.5 - Edinburgh VII&VIII
Understanding
Ourselves: Identity, Brands, and Consumption
Session Chair: Sharyn Rundle-Theile,
The
Impact of Social Identification on Perceived Brand Value. Results of a
Causal Analytic Study
Catja Prykop,
Andreas Herrmann,
Emotional
Attachment to Brands: the Construction of a Scale
Hieu Nguyen,
E. Deanne Brocato,
Racial
Identity and Art Consumption
Mohammadali Zolfagharian,
Discussant:
Dorothea Schaffner,
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Conference
Proceedings
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CD/ROMs are now being prepared under the editorship of Harlan Spotts,
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Developments In Marketing Science, Volume XXVIII (
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Alphabetic
Index of Program Participants