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2017 AMS Annual Conference

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2017 AMS World Marketing Congress

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2017 AMS Annual Conference
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2017 AMS Annual Conference

The 45th AMS Annual Conference

 Export to Your Calendar 5/24/2017 to 5/26/2017
When: Wednesday, May 24, 2017
Where: Map this event »
Hotel del Coronado
1500 Orange Avenue
Coronado, CA 92118
United States

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2017 AMS Annual Conference

Coronado Island, California

Hotel del Coronado


Conference Program Co-Chairs:

Narongsak (Tek) Thongpapanl, Brock University

Kate Pounders, University of Texas at Austin


Call for Papers 

Deadline for Submission: November 11th, 2016


Providing customer value. That is the fundamental premise of marketing and will be the focus of this year’s conference. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media.

Conference Hotel--Hotel del Coronado  (

The location of the conference is the grand Hotel del Coronado, a classically historic beachfront hotel in

the city of Coronado, just across the San Diego Bay from San Diego.

EasyChair - Conference Paper Submission System: Submit your paper via the EasyChair Submission System

If you click on the submission system above and land on a conference from a previous year, follow these instructions (click to download short slide deck).  

Track Chair: EasyChair System Guide

Author Instructions for EasyChair including how to consolidate accounts.

Copyright Release Form

 Author Submission Format Guidelines



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