2017 AMS Annual Conference
Coronado Island, California
Hotel del Coronado
Conference Program Co-Chairs:
Narongsak (Tek) Thongpapanl, Brock University
Kate Pounders, University of Texas at Austin
Call for Papers
Deadline for Submission: November 11th, 2016
Providing customer value. That is the fundamental premise of marketing and will be the focus of this year’s conference. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media.
Conference Hotel--Hotel del Coronado (http://hoteldel.com/)
The location of the conference is the grand Hotel del Coronado, a classically historic beachfront hotel in
the city of Coronado, just across the San Diego Bay from San Diego.
EasyChair - Conference Paper Submission System: Submit your paper via the EasyChair Submission System
If you click on the submission system above and land on a conference from a previous year, follow these instructions (click to download short slide deck).
Track Chair: EasyChair System Guide
Author Instructions for EasyChair including how to consolidate accounts.
Copyright Release Form
Author Submission Format Guidelines