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2017 AMS Annual Conference

6/27/2017 » 7/1/2017
2017 AMS World Marketing Congress

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2014 AMS Review Theory Forum

AMS Review 
Theory Forum

Impactful Ideas | New Directions | Dialog 

AMS  Review - Editor, Manjit Yadav

 The AMS Review Theory Forum brings together leading and emerging marketing scholars to share their perspectives on theory development in marketing. Although the marketing discipline remains vibrant and progress continues to be made on multiple fronts, there has been growing concern in recent years about the lack of emphasis on conceptual/theoretical contributions.  This is detrimental to long-term knowledge development in our field and significantly diminishes its impact and influence. To address this issue, the Theory Forum has the following objectives:

  • Critically assess the state of knowledge development in marketing, with special emphasis on theoretical progress.
  • Identify significant theory development gaps in various substantive domains and advance proposals for addressing these gaps.
  • Discuss specific strategies and tools that marketing scholars can utilize for enhancing theory-building efforts in their research programs.
  • Strengthen institutional factors (e.g., journals and doctoral programs) to reinvigorate theory development in the marketing discipline.

Please click the links below to access an overview of the program and slides from each presentation.

  **Videos of presentations will be available soon**

2014 AMS Review Theory Forum


2014 AMS Review Theory Forum Presentations:

  • Keynote Presentation
    • “The Inductive Realist Model of Theory Generation: Seven Questions, Seven Answers” - Shelby D. Hunt, Texas Tech University
  • A Critical Assessment of Theoretical Progress in Marketing
    • “Constructing Organic Theory” - Ajay K. Kohli, Georgia Tech
    • “The Fascinating Field of Marketing: Some Issues That Confront Us…” - William Wilkie, University of Notre Dame
  • The Art and Craft of Developing Impactful Theory
    • “The Art and Craft of Developing Impactful Theory” - Peter N. Golder, Darmouth College
    • “Striving Toward More Impactful Theory Development” - David W. Stewart, Loyola Marymount University
    • “New Theory Development and Theory Maintenance” - Manjit Yadav, Texas A&M University
  • Rethinking Doctoral Program to Facilitate Theory Development
    • “Knowledge Accumulation and Dissemination” - Kent B. Monroe, University of Illinois
    • “Cultivating Theory in Marketing Doctoral Programs” - Lisa K. Scheer, University of Missouri


For a collection of all videos featuring the AMS Review Theory Forum presentations, please visit:  AMS Review YouTube Channel

  **Videos of presentations will be available soon**

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