The 18th Academy of Marketing Science World Marketing Congress took place July 21-25, 2015. More than 300 attendees participated in a program consisting of 100 sessions. The sessions spanned practically every aspect of marketing and related areas. The program included authors from over 50 countries. Special thanks to Aldo University of Bari and to Luca Petruzzellis in particular for organizing special events that added so much to the program and truly captured the flavor of the Puglia. During the gala dinner held on Friday evening, AMS recognized Kean Etro of Etro Fashion (www.etro.com) as the 2016 AMS Global Marketer of the Year.