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2017 AMS Annual Conference

6/27/2017 » 7/1/2017
2017 AMS World Marketing Congress

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Ideas in Marketing:

 

Finding the New

& Polishing the Old

 

 

  

May 15 – May 18, 2013

Portola Hotel and Spa

Monterey, CA USA



 

2013 AMS Monterey Annual Conference

 

Ideas in Marketing: Finding the New & Polishing the Old

Welcome to beautiful Monterey and to the 42nd AMS Annual Conference. This is one of the largest AMS conferences ever – we had more than 430 competitive submissions in 30 different tracks and accepted just under 70% of them, for around 100 sessions and 12 special sessions. More than half of the papers came from outside of North America, with authors from every continent, track chairs from every continent and reviewers from every continent. There is something here for every marketer, with lots of new ideas addressing emerging issues in marketing and also with many papers trying and testing the received wisdom of the past. Monterey is a magical place, as you either have discovered or will discover while you are here. It is the place of Steinbeck and Cannery Row, the world’s best aquarium, close to what many believe is the world’s most beautiful golf course and great vineyards, and home to some of the best restaurants in North America. Look for what John Steinbeck called the “hour of pearl” in Monterey—the interval between day and night when time stops and examines itself.

 

Thanks to all the authors who submitted papers, our 60 long-suffering track co-chairs, and a special thank you to our many hundreds of reviewers. Without their hard work and efforts, we would not be able to attend and enjoy knowledge sharing and good company at this conference. We are especially grateful to our Executive Vice-President and Director, Harold W. Berkman and to Florence Cazenave, Director of Marketing and Communication. Most of all, thank you to our attendees, without whom none of this would be happening.

 

Conference Chairs:

Leyland Pitt, Simon Fraser University, Canada

Constantine Katsikeas, Leeds University, UK

 

 

 

 

 

Table of Contents

 

Index of Participants

 

Wednesday, 1:30 PM... 2

Session 1.1 Customer Satisfaction and Loyalty in the Service Sector  2

Customer relationships across search, experience and credence services. 2

Typology of moderators of the customer satisfaction—repurchase intention relationship: escape assistants and capture assistants. 3

Personality, satisfaction, and customer citizenship behavior in an online shopping context. 3

Embarrassment during social coupon-redemption in sit-down dining restaurants: antecedents and consequences. 3

 

Session 1.2 Sales Process and Performance   3

Salesperson profitability in relationship marketing. 3

The effect of sales people, processes, and provisions on performance: the 4p-sales Vijaykumar management model. 3

Effects of job embeddedness on salesperson customer orientation: the roles of organization-based self-esteem and collectivism. 3

Saying the right thing at the right time: the moderating role of career stage on the sales manager feedback – sales performance link. 3

 

Session 1.3 Social Media Branding & Human Brands  3

Embedding consumers - mediation of social media engagement effects on consumer-brand relationships  3

Korean consumer perspectives toward social media advertising and intention to join brand pages. 4

If celebrities can do it, so can I: Me, my celebrity and my brand an exploratory investigation of celebrity influence on online personal branding. 4

Online personal branding in the Middle East and North America: A comparison of social capital accumulation and community response. 4

 

Session 1.4 Social Consumption and the Self  4

Overconfidence and underconfidence in usage experience. 4

The score is not the music: Practices and value in collaborative consumption contexts. 4

Creative consumers cook up value in conversations. 4

 

Session 1.5 Understanding Pricing & Consumer Behavior  4

The semantic association network of the price-quality relationship. 4

How are product differentiation, brand equity and price interrelated in consumers' choice?  5

The role of altruistic and egoistic motivations in pay what you want situations. 5

The effects of price promotions on new and mature products. 5

 

Session 1.6 Consumer Behaviour in Retail Settings  5

The role of product and emotional dissonance on retail returns. 5

“Man, I shop like a woman!” Effects of gender and emotions on consumer shopping outcomes and perceptions of retail environments. 5

Investigating consumer attitudes toward customized apparel: A look at uniqueness, involvement, apparel fit, and body size. 5

The impact of hassles and uplifts on stress, excitement and satisfaction in a retail setting. 5

 

Session 1.7 Advertising Appeals and Execution   6

Matching advertisement layout with metaphor facilitates comprehension. 6

The use of childhood icons in nostalgic appeals for charity. 6

Consumption emotion, satisfaction and word of mouth: a structural study of demographic correlates. 6

Advertising execution styles matter - a fear-based experiment on attitude, susceptibility, efficacy and behavior. 6

 

Session 1.8 Sustainable Marketing  6

International research on business sustainability in business networks: current status and future studies. 6

Sustainable initiatives: the antecedents of organizational learning and unlearning. 6

Corporate social responsibility in emerging markets: corporate India’s engagement with local communities. 6

Ethical Aspects of International Product Sourcing. 7

 

Wednesday, 3:30 PM... 7

Session 2.1 Changing Brand Perceptions  7

The formation of brand attachment in the cellular industry. 7

Controversial use of religious symbols in advertising. 7

Role of anti-brand websites on brand image. 7

A rhetorical perspective on quelling negative word-of-mouth. 7

Session 2.2 Meet the Editors (I)  7

Session 2.3 Social marketing: Corporate and strategic perspectives  8

Marketing Strategy in Social Enterprise Organizations in Canada. 8

Less Buzz More Action! Patient Empowerment = Responsibility + Adoption + Involvement. 8

How to Adopt Social Behavior to Achieve Efficient Social Marketing. 8

The influence of time orientation on personal finance behaviours. 8

Session 2.4 Political Marketing Theory: Targeting the Consumer Voter  8

Asymmetric political image effects and the logic of negative campaigning. 8

Political party brand identity and brand image: an empirical assessment. 9

Understanding choice behavior in political marketing context: a favorable voter responses model. 9

Appearance management in political marketing: examining perspectives of local politicians and campaign workers. 9

Session 2.5 Consumer Behavior Trends from a Latin American Perspective   9

Hispanics and green consumption: exploring the green attitude-behavior gap. 9

Consumers and companies on Facebook fan pages: an analysis of online communication strategies for small companies. 9

The relationship between trust, value and loyalty in the internet era: a study in the tourism market. 9

Session 2.6 Ahoy There! Ensuring Successful Relationships  10

Branded flash mobs: why they fail. 10

Refusal and interference of communication—analysis of the effects of a new phenomenon on customer relationships. 10

Relationship maintenance through firm-initiated service delivery change: a process of proactive communication. 10

Interactivity and psychological ownership in consumer value co-creation. 10

Session 2.7 Green Consumer Behavior  10

What is waste? defining and formulating a marketing concept of waste. 10

An analysis of the environmental claims made in international industrial advertisements. 10

The influence of buyer attitudes on the organization’s green buying. 10

Session 2.8 Doctoral Colloquium Session 4: Strategic Issues  11

The effects of a country’s reputation and country-of-origin on FDI attractiveness. 11

Customer empowerment and innovativeness: the impact of form of market orientation. 11

The green machine: does being environmentally friendly pay off?  11

 

Thursday, 8:30 AM... 12

Session 3.1 Market Orientation, Product Innovation, and Performance   12

Which is more important for innovation? what you know or how you share it within your firm?  12

Improvisation and creativity in product innovation. 12

Partly true and partly rhetorical: conceptualizing firm images of authenticity. 12

An empirical study to construct a systematic model for product bundles. 12

The influence of market orientation on firm performance: company and customer perspectives. 12

Session 3.2 B2B Relationship Capabilities, Value and Benefits  13

Value co-destruction in complex B2B relations: conceptualization and mechanisms. 13

A capability perspective on relationship ending and its impact on innovation and performance. 13

The role of relationship benefits in building brand equity in a B2B services environment. 13

The organisation of marketing in South African B2B organisations. 13

The effect of recession on B2B loyalty. 13

Session 3.3 Customer Satisfaction and Customer Service   13

Does all consumer retaliation have the same reason? The goals and emotions behind consumer retaliation. 13

Determining customer outcomes by managing employee emotional display: a multilevel approach. 14

Reconciling the customer satisfaction – word of mouth relationship. 14

Compensation disclosure on product review blogs and persuasion with uncertainty. 14

Session 3.4 Advances in Mobile Marketing and Its Many Tentacles  14

Extending flow theory to mobile shopping. 14

The intention of the sales force to use mobile CRM: Model development and validation. 14

Flood twittering: marketing and public policy through the lens of actor-network theory. 14

An exploratory study of consumer attitudes towards QR code reader applications. 14

Session 3.5 Theories of Attitude, Memory, Love   15

Intra-identity negotiation and consumption attitudes: the role of self-discrepancy. 15

Thanks for the memories. Towards a model of memorable experiences. 15

Managerial aversion to ambiguity: a decision theory perspective with a note on innovation   15

Predicting business customer potential disloyalty and share of wallet: proposition of a new theory and moderating effects. 15

Session 3.6 Technology Application and Analyses In Retailing  15

From mobile phone to smartphone: what’s new about m-shopping?  15

Optimizing geofencing for location-based services: a new application of spatial marketing. 15

Customer-based corporate reputation: a study of supermarket customers. 15

Women’s clothing sales: seasonal or holiday driven?  16

Session 3.7 Crowd Marketing for the Marketing Crowd   16

Social influence and customer loyalty in a collaborative community: an exploratory study. 16

The influence of online product review variance on consumer evaluations: an examination of intrinsic and extrinsic cues. 16

Interactivity: Does one size fit all?  16

Consumer generated luxury brand communication on the internet. 16

Session 3.8 Doctoral Colloquium Session 1: Research Methods and Measurement  16

A new way to measure relationship learning. 16

Investigating the impact of student samples on data quality and research outcomes. 16

Co-Creation as a research method in B2C new product development. 17

Session 3.9 Targeting the New Consumer  17

Toward a theory of bubble psychology: current approaches and a consumer-level explanation. 17

Subject to interpretation: individual managers' concepts of targeted consumers during new product development. 17

Equity exchange theory: an explanation of prosocial consumption. 17

Employee-brand ownership in customer service interactions. 17

 

Thursday, 10:30 AM... 17

Special Session 4.1 Mary Kay Inc. Doctoral Dissertation Competition   17

Learning Dynamics in Product Relaunch   17

Individual and Social Dynamics of Self-Control 17

The Critical Role of Salesperson Intuition in the Sales Process: Improving Salespeople's Effectiveness and Efficiency  18

Special Session 4.2 Out of Africa: Consumer Connections  18

Session 4.3 Social marketing and social communication   18

The roles of mass media and personal information sources on adoption of pandemic vaccines. 18

Alcohol warning statement effectiveness under difference alcohol category conditions. 18

From crisis to control - all about communication?  18

Social marketing and social media: helping students discern the difference. 18

An exploratory investigation of social responsibility in DTC advertising – evidence from outlier analysis. 18

Session 4.4 Entrepreneurship: Orientation, Planning and Performance   19

Startup accelerators: Entrepreneurial match makers. 19

Is planning overrated? Effectual marketing practices among Silicon Valley tech companies. 19

Two chefs in the kitchen: The interplay of entrepreneurial orientation and market orientation on new product development performance. 19

Complementary effects of entrepreneurial orientation, market orientation and network ties on performance of entrepreneurial firms in a developing economy. 19

Session 4.5 Political Marketing: Lessons from North American Campaigning  19

Understanding the role of others’ preferences in voter decision making in US primary elections. 19

Comparative political marketing in North America. 19

Marketing happiness in politics: strange bedfellows, but a winning presidential election framework?  20

A political marketing perspective on social media adoption by US congressional campaigns. 20

Session 4.6 Marketing Communication in Social Media  20

Expressing consumer dissatisfaction online: antecedents and effects of negative WOM in social media. 20

Social media game design: unintended effects on consumer choice. 20

Online social networks: motivations and value co-creation. 20

Are we locked in to print? exploring consumer perceptions of digital versus print magazines. 20

Antecedents and consequences of users’ attitudes towards OSNS advertising: a conceptual framework. 20

Session 4.7 Consumption and Health   20

The role of health-related product attributes, health concerns, and children's age on attitudes and intentions toward organic food. 20

How does positive emotion moderate message framing effect on safety communication persuasiveness?  21

Consumer characteristics, nutrition labels and dietary choices. 21

Probing determinants of intentions to purchase processed foods and soft drinks: explanation through mediation. 21

Special Session 4.8 Women Entrepreneurs in Emerging Markets  21

Education: women making their futures and changing our world. 21

Women & entrepreneurship:  the enabling role of private and public sector. 21

Helping female entrepreneurs in emerging markets: an idiographic study of a micro-finance organization. 21

Business models: shaping the future through entrepreneurship. 21

Session 4.9 Sex, Drugs and Humor.....Themes in Advertising  21

A cross-cultural comparison of female nudity perception in print advertising among female consumers in UK and the Netherlands. 22

Are blondes more hedonic than brunettes? stereotype effects on willingness to pay for hedonic and utilitarian products. 22

Ethical ideology effects on alcohol advertising appraisals: the moderating role of ethnic identification. 22

Humor factors and relevance in high performance social tv ads. 22

Do happy brand placements lead to happy brands?  22

 

Thursday, 1:30 PM... 22

Special Session 5.1 Zones of Social Media Marketing  22

Special Session 5.2 Lamb-Hair-McDaniel AMS Outstanding Marketing Teacher Award   23

Special Session 5.3 How to become more involved in AMS  23

Session 5.4 Network Marketing Controversies in the Direct Selling Industry  23

Session 5.5 Contemporary Issues in Wine Marketing  23

Wine and tourism: a good blend goes a long way. 24

Telling the story or selling the experience: winery managers' perceptions from around the world. 24

Country-of-origin and wine knowledge: an empirical study on Chinese consumers’ wine evaluations. 24

The perception of price premium policy for single malt Scotch whisky by consumers: is there a trading-up phenomenon within the industry?  24

Session 5.6 A Potpourri of Bricks and Clicks Issues  24

When web-sites change: the consumer's emotional response to perceived environmental change in the retail website. 24

Investigating post product recall sales dynamics using functional data analysis. 24

Are health websites ready for the mobile world? a study of readability among traditional and mobile websites. 24

Shoppers’ adaptation strategies under conditions of crowding: theory, evidence and implications. 24

Session 5.7 New Insights into Students Learning in Groups  24

Social relations beyond team-based learning. 25

The fifty percent rule: the challenge of engaging students in social media in the classroom. 25

Effects of a client sponsored project on student attitudes toward client sponsors and learning. 25

TaxI: a statistic describing the accuracy of multiple-choice question difficulty classifications. 25

Session 5.8 The Critical Role of Marketing in Supply Chain Management  25

Interfunctional coordination between marketing and supply chain management: a parametric supply chain model for assessing market share potential. 25

An investigation of effective advertising strategies for recruiting long haul truck drivers. 25

Improving cross-border logistics: the role of public-private partnerships. 25

Design and development of packaging in supply chain management - a case study. 25

Session 5.9 Advertising: Theory and Environment  26

Creative decision-making. 26

Mobile applications (apps) in advertising: a grounded theory of effective uses and practices. 26

Advertising effect evaluation based on means-end chain theory. 26

How about financially healthy? the role of fit between self-regulatory focus and message framing in the effectiveness of financial service advertisement. 26

 

Thursday, 3:30 PM... 26

Special Session 6.1 Global Perspectives on Terroir and Wine Marketing  26

Session 6.2 Links between Brands  27

Leveraging affective loyalty and perceived benefits to enhance co-branded products purchase. 27

Research on brand origin recognition accuracy and its influencing factors in emerging markets. 27

The motivating force of visual attractiveness in product design. 27

Revisiting determinants of sports sponsorship response: a schema theory perspective. 27

Session 6.3 In Search of Gratification   27

A study of female’s fashion buying among Indian upper-middle class with reference to Tamil Nadu. 27

Sex and the university: the exploratory study of students’ perception of the relationship between alcohol consumption and sex. 27

An experiential account of happiness in life and in ads. 28

An exploration of fantasy football consumption as a technological playground of consumer empowerment and social interactions. 28

Session 6.4 Sport Sponsorship   28

Differences in effects of sport and non-sport sponsorship on sponsor's employees. 28

A multi criteria decision analysis approach to measure the effectiveness of sports sponsorship. 28

An examination of conditions that moderate negative effects of sponsorship terminations on fan attitudes toward the former sponsor. 28

Ambush marketing of the London Olympics: a content analysis. 28

Special Session 6.5 Bowling Alone No Longer: Social Shopping in the Digital Age   28

What kind of ss network do you want to be? the role of network design in consumer’s product search experience. 29

“You made me wear this” Shopping with collaborative consumer. 29

Influence and social shopping: purchase pals in the zero moment of truth. 29

Playful Prosumption of Product Reviews: The Crowd-Sourced Wonder of ‘Three Wolf Moon’. 29

Session 6.6 Country image and international segmentation   29

An enitativity perspective on country-of-origin effects. 29

Tourism type and destination image perceptions in a country context: a match/mismatch framework. 29

The effect of business segment strategy and culture values on the market performance of international companies. 29

Activities and resources of institutional actors in international development projects. 29

Session 6.7 Intangible Factors Affecting Brands  30

Modelling buying intentions: the role of nostalgic value, authenticity and brand attachment. 30

Intangible cultural heritage: the new frontier of destination branding. 30

Impact Of university heritage and reputation on attitudes of prospective students. 30

Nostalgia evoked by brands: a first step towards scale development and validation. 30

Session 6.8 Doctoral Colloquium Session 2: Consumer Behavioral Issues  30

The impact of process versus outcome simulation on information search behaviors of online reviews. 30

The power of stories: A research proposal of learning styles and the persuasive power of stories. 30

How to reduce post-purchase information search tendency behavior: process versus outcome simulation. 30

Session 6.9 Meet the Editors (II)  31

 

Friday, 8:30 AM... 32

Session 7.1 Channel structures, relationships and contexts  32

Online retail service quality dimensions and retail channel-product congruence. 32

The power balance in the contemporary art market: artists, dealers and collectors. 32

Strategic types, business relationship characteristics, and performance – a configurational approach using fsQCA. 32

Retailer and manufacturer bundling in distribution channels. 32

Session 7.2 Factors Affecting Good and Bad Relationships in the Marketplace   32

Assessment of buyer- supplier relationships in Puerto Rico’s SMEs. 32

Word of mouth communication and its effect on the affective commitment. 32

Perceived justice & emotions in a negative service encounter: a Latin American perspective. 33

Understanding reactions of Brazilian consumers in service failures. 33

Special Session: Session 7.3: Panel Perspectives on Creative Consumers  33

Session 7.4 Retail Staff Interaction and Outcomes  33

Enhancing contact employees’ fit with their environment and willingness to report service complaints. 33

Customer bargaining in retail settings: employee perspectives. 33

Antecedents and consequences of climate for retail service innovation: a multilevel investigation. 34

Retailer success: value and satisfaction. 34

Session 7.5 Online Advertising and WOM    34

How companies use Facebook to promote alcohol brands to young adults. 34

I’m friends with Louie the fly, not Mortein: conceptualising the new brand relationships on social media. 34

From bricks to clicks: consumer search strategy as a basis for multi-channel management. 34

Consumer Evaluations of Video Ads Portraying Human-Like Avatars  34

Session 7.6 Advances in Sustainable Supply Chain Management  34

Achieving triple bottom-line performance in sustainable supply chains: explicating the role of capabilities. 34

Sustainable purchasing in the retail industry: a model of environmentally responsible purchasing. 35

Environmentally and socially responsible buyer supplier relationship management. 35

Session 7.7 International Marketing Strategy  35

Antecedents and consequences of marketing and innovation competence: does orientation matter?  35

The journey from market orientation to new product performance in the host country: a knowledge and learning perspective. 35

Multiple sales channel strategy and performance: the moderating role of international experience and globalization potential. 35

The role of conflict resolution strategies and power in the conflict-export performance relationship. 35

Session 7.8 Doctoral Colloquium Session 3: B2B Issues  35

A framework for examining international student’s recruitment: a B2B relationship perspective. 36

Stealing the show? how the salesperson affects the industrial brand management. 36

Predictors of franchise performance: the role of communication, conflict and satisfaction. 36

Session 7.9 Advertising: Measurement and Sponsorship Issues  36

Beyond the return on advertising: elasticity of the return on advertising as a diagnostic metric to maximize profit. 36

Advertisement-evoked arousals and advertisement repetition effects . 36

Timing of sponsorship announcements: a test of temporal distance and construal level effects. 36

The value and versatility of billboard advertising: management and consumer perspectives. 36

Does sports athletes credibility affects attitude toward advertisement among consumers in penang, Malaysia. 36

 

Friday, 10:30 AM... 37

Session 8.1 International Market Expansion   37

A factor endowment approach to international market selection for the direct selling industry. 37

To what extent can being an ‘evening’ country influence its reputation and FDI attractiveness?  37

An insight into Greek SMEs’ internationalization behavior. 37

The relationships between international orientations, capabilities, strategies, and performance: a theoretical perspective. 37

Session 8.2 Marketing Research and Methods  37

Estimating online reviews adoption: a Bayesian network approach. 37

Performance of two procedures for assessing discriminant validity: model comparison versus confidence intervals. 37

Consumer confidence revisited and re-measured. 38

An empirical comparison of exploratory versus conventional structural equations modeling. 38

Session 8.3 Political Marketing: Cases, Culture, and Policy  38

Americanization of Southern African political campaigns. 38

Political art: an investigation of the Jacob Zuma Spear painting. 38

Kony 2012: mega viral political activism. 38

When spying is not just: a consumer surveillance framework. 38

Session 8.4 Pricing Implications for Promotion Strategy  38

The impact of price promotion types on sales and brand perception of premium products. 38

Reference price reductions through repeated contacts with price promotions - the role of the saving format: a structured abstract. 39

Investigating the cost-benefit of sponsorship: an analysis of price, exposure, and marginal returns in motorsports. 39

Modeling country-of-origin effects in the car market: implications for pricing. 39

Session 8.5 Managing Product Information Online   39

How to manage information sharing in online marketplaces – an exploratory study. 39

Competing for consumers online: the advertising strategies of vertically differentiated firms. 39

Session 8.6 Ethical Marketing Issues  39

Enhancing organizational and marketing efficiency through ethical decision making: implications and propositions for stakeholders. 39

Consumer perceived ethicality of products, categories, brands and countries: a networked perspective. 39

Self-regulation: the moral muscle in online ethical consumerism. 40

Marginalized morality: making sense of questionable sport fan behaviors. 40

Special Session 8.7 Meet the Editors of the Marketing Education Journals  40

Session 8.8 Sustainability and Consumers  40

Motivating sustainability: extending the decisional balance scale. 40

Self-control and sustainable consumer behavior. 40

A predictive model for affective, cognitive and behavioral consumers’ reactions to product-harm crises: applying product involvement, product type and crisis response strategies. 41

Time to be slow? slow movement in apparel business. 41

 

Friday, 1:30 PM... 41

Special Session 9.1 Innovation and Wine Marketing  41

Session 9.2 Emerging Concepts in Service Engagement  41

Marketing golden bytes: a revised online value creation model. 41

Enhancing customer service through theatre improvisation: a theory. 41

E-Service tariffs: investigating the moderating effects of ease of use and usefulness on tariff choice of video on demand services. 42

Service loyalty: an extended view of Oliver’s (1997) conceptualization. 42

Session 9.3 Social Media Affinity and Empowerment  42

If we build it they will come: understanding social network affinity. 42

Exploring the role of social media in news consumption. 42

A model for the adoption of social media by B2B organizations. 42

A critical review of consumer empowerment in the social network era. 42

Session 9.4 Emotions, Associations, and other Brand Influences  42

Consumer behavior: how the "brand love" affects you. 43

Co-creation and brand love: developing a theoretical framework. 43

The influence of sponsorship on brand and event attitudes: understanding the role of emotions. 43

The effect of vertical line extensions on reciprocal brand associations structure: an accessibility-diagnosticity perspective. 43

Session 9.5 Strategies, Preferences and Pestering: Understanding the Young Consumer  43

Preferences of young news consumers: a conjoint analysis. 43

The collective coping strategies of vulnerable consumers. 43

Pester power in low income families. 43

I’m lovin’ it: the salience of McDonald’s logo, slogans and colors on children. 43

Session 9.6 International Consumer Behavior  44

The effect of culture on perception: a critical review and research agenda for consumer research. 44

Local or global: the effects of generation Y’ ethnic struggles and cultural values. 44

Subsistence consumer-merchant deviance: a conceptual foundation. 44

Immigrant consumers: ethnic identity, religiosity, materialism. 44

Session 9.7 Sensory Marketing through Scent, Taste, and Neuroscience   44

Fashionable food: when the sleeper effect turns negative information into positive attitudes. 44

Investigating the use of scent in a medical service environment. 45

Olfactory imagery and emotions: neuroscientific evidence. 45

Variety and the spice of life: the effect of spicy gustatory sensations on variety-seeking. 45

Semantic congruence effects across two sensory modalities: an implicit association perspective. 45

Session 9.8 Doctoral Colloquium Session 5: Sex, Social Media, and Identity-Signaling  45

Revisiting the myths: sex sells!  45

Social media review: the impact of social media on consumer relationships. 45

Activating multiple facets of the self: identity-signaling and brand personality. 45

 

Friday, 3:30 PM... 45

Session 10.1 Technology and Sales  45

Barriers to the use of mobile sales force automation systems. A salesperson’s perspective. 46

Exploring the deliberate and creative problem solving routines of business-to-business salespeople in the context of solution selling: a conceptual framework. 46

CRM/social media technology: Impact on Customer Orientation Process and Organizational  Sales Performance. 46

A two-stage model of sales opportunity outcomes. 46

Special Session 10.2 Issues in Product and Service Branding: Different Contexts, Different Challenges  46

The role of store image in shaping consumer trusting beliefs for private label brands. 46

Does introducing technology in services jeopardize brand image?  46

How consumers evaluate brands endorsed by corporations: a process-based explanation. 46

The dimensionality of customers’ propensity to co-create brand value. 46

Special Session 10.3 A Town Hall Meeting with Editorial Reviewers  47

Special Session 10.4 Value Creation and the Role of Community in Customer Interactions  47

The essential role of sense of community in a high customer-to-customer interaction service setting. 47

Stressful life events and inter-customer social support. 47

Measurement of value co-creation: a formative approach. 47

Saving time, money, or the environment? consumers’ motives of access-based service use. 47

Session 10.5 Innovation in Wine Marketing Research   47

Tasting & evaluating aroma of wine: frontal lobe measurement using near infrared. 47

Positive influence of m-commerce and gps on the group purchase of wine for Y-generation. 48

Unveiling the influence of the consumer wine appreciation dimension on purchasing behaviour. 48

Fostering brand community through social media: a new relational framework for targeting connected consumers. 48

Session 10.6 Emerging markets: Why African markets offer more than You Think!  48

One size does not fit all: a closer look at brands in the high net worth market of an emerging economy. 48

The marketization of start-up capital to women entrepreneurs in South Africa. 48

Brand alignment: developing a model for competitive advantage. 48

Appropriation of traditional knowledge in the base of the pyramid. 48

Special Session 10.7 Sensory Aspects of Retail Atmospherics: It’s not the Same Old Song and Dance   48

Retail crowding: does ambient scent alleviate consumer anxiety?  49

Is background music effective on retail websites?  49

Chomping to the beat: the effects of music tempo on consumers’ calorie estimates. 49

Session 10.8 Social Responsibility in Marketing Education   49

Differentiation between business school responsibility efforts across regions: a content analysis of PRME sharing information on progress reports. 49

Social responsibility in higher education: students’ perceptions. 49

If students are customers, then which ones can be let go? reactions to a proposal for breaking up with underperforming students. 49

Ethical pictures: using cartoons to teach CSR. 49

 

Saturday, 8:30 AM... 50

Session 11.1 The Influence of Brands: Perceived Value and Persuasiveness  50

Message framing in healthcare marketing. 50

Financial services advertising: comparing business-to-business and business-to-consumer contexts. 50

Brand reputation: does it help customers cope with service failure?  50

How service bundling moderates the formation of attitudes towards service providers?  50

Session 11.2 Who Needs a Sales Manager?  50

Enhancing sales force performance: the impact of learning and leadership. 50

Managerial power-base effects on salesperson intrinsic motivation and performance: a conservation of resources view. 51

Leading sales in the 21st century: the ambidextrous sales organization. 51

Who drives sales and service persons’ job performance—a leader or a role model?  51

Session 11.3 Art and Emotion   51

The impact of consumer innovativeness, prestige price sensitivity and need for emotion on impulse buying and satisfaction. 51

Tie-in promotions in the motion picture industry: an empirical study. 51

Negative affect intimacy: the role of negative affect tags in the fine art market. 51

The effects of source credibility and salience of signals on economic performance: A study of corporate art collectors. 51

Session 11.4 Knowledge is Power  51

Coping with information requests in marketing exchanges: an examination of pre-post affective control and the moderating impact of behavioral based coping. 52

Finding mad money in a pile of debt. 52

Assuring me that it is as ‘good as new’ just makes second hand goods from an information processing perspective. 52

Transfer and classification of knowledge structures of digital consumers. 52

Session 11.5 Till Some New Player Us Do Part  52

Quantity or quality? How the firm-customer dialog influences customer relationships. 52

The key role of human resources policies and practices in implementing a relationship marketing orientation. 52

Interorganizational network relationships management model. 52

Enhancing customer value measurement: a multi-dimensional index for television consumption. 52

Special Session 11.6 The Google Online Marketing Challenge:  Real Experiential Learning  53

Advertising trends and growth. 53

Google AdWords and the revolution in advertising. 53

Keyword advertising and the Google online marketing challenge. 53

Google challenge contributions to student learning. 53

Special Session 11.7 International Marketing Communications  53

Unveiling unsophistication: the use of theory in international advertising research in the top three advertising journals 2002-2012. 53

Bond or brand: presenting a typology of online brand communities in a collectivistic culture. 53

What you see is not always what you get: exploring Chinese word of mouth. 53

Trans-visual perception of logos: is visual perception a matter of inter-cultural differences. 53

Session 11.8 Sensory Marketing in the Digital Age   54

Does 3D make sense? the economic implications of adding a third dimension to entertainment products. 54

How digital signage affects shoppers’ in-store behavior: the role of the evoked experience. 54

A multidisciplinary examination of 3D virtual shopping environments: effects on consumer perceptual and physiological responses. 54

“Hey dee-jay let’s play that song and keep me shopping all day long”. The effect of famous background music on consumer shopping  behavior. 54

 

Saturday, 10:30 AM... 54

Session 12.1 To Possess or not to Possess  54

You know you're working class when your TV is bigger than your bookcase: enduring household identity conflict. 54

What economic success can buy for life satisfaction among rural-urban migrant consumers: perspective of acculturation. 55

Rethinking identity and ownership in the digital consumption era: a qualitative study of consumer’s relationships with digital possessions. 55

Shaping customer service & store atmosphere: an exploratory ethnography of retail environments. 55

Session 12.2 European Perspectives on Marketing  55

Attitudes toward green computing in transition economies: a Romanian perspective. 55

Counterproductive environmental performance displays: lessons from the automotive sector. 55

The moderator effect of switching costs dimensions on the relationships between customer-perceived value, trust, and customer loyalty. 55

Cooperating in business relationships: the emergence and collapse of power symmetry, trust and common goals. 55

Born to survive: small and medium business in Russia needs marketing. 56

Session 12.3 Social Media and Trust, Diffusion, and User Experience   56

Evaluating user experience with social networking sites: a mediated moderation relationship. 56

Comparing Australian and Malaysian destination's internet diffusion. 56

Modeling customer equity: the roles of social networking sites, trust, and brand equity. 56

The influence of social media on consumption practices. 56

Session 12.4 Wanting That Object  56

Consumption desire construct. 56

Do you still love your favorite luxury brand? the impact of consumer characteristics and purchase type on luxury divergence. 57

Feeling a little guilt but ruminating a lot: how indulgence impacts the effects of guilt. 57

Consumer-based fashion equity: proposition of a new concept and theory to understand and explain loyalty toward fashion products. 57

Session 12.5 Sponsorship & Branding  57

Sponsorship research: drawing on the past to shape the future of sponsorship. 57

Construal level effects in sponsorship announcements. 57

Which model has the look and motive to be successful?  57

Celebrity portfolio effects on consumer brand evaluations. 57

Special Session 12.6 Emerging Thoughts in Social Media: Insights from Doctoral Students  57

Social media measurement. 58

The relationship among self-brand congruence, brand attachment, customer engagement, and brand loyalty. 58

Negative word of mouth behavior in social media. 58

Understanding ETSY: social media and marketing within a community of sellers. 58

Session 12.7 Sensory Marketing through Touch   58

Feeling blue: the effects of visual cues on temperature perceptions. 58

I’ve got you under my skin: tactile stimulation of clothing. 58

Consumer imagination: an empirical examination of the impact of need for haptic information. 58

The effects of ambient light on consumer product choices. 58

Session 12.8 To Adopt or Not to Adopt New Market and Technological Offerings  58

Adoption of online shopping: a technology acceptance perspective. 59

The influence of technology addiction on technology acceptance and use: an exploration of mobile communication technology. 59

The dark side of buyer-supplier relationships in the adoption of disruptive technologies. 59

Investigating the role of trust in mobile banking acceptance. 59

 

 

The Academy of Marketing Science

 

Honors 

Amelia Morán Ceja

Vineyard Worker to Award Winning Vintner

 2013 AMS Distinguished Marketer

 

Ceja Vineyards is an ultra premium Latino family owned winery in the Napa Valley. It was founded in 1999 by Amelia, Pedro, Armando and Martha Ceja – first generation Mexican-American immigrants. Their dedication to sustainable agriculture and the gentle handling of the grapes in the cellar can be tasted in every sip of their legendary estate grown wines. In 1967, Amelia Morán Ceja emigrated to the U.S. to join her father, a farm worker, who toiled for years in California’s vineyards. Today she’s crossing another border, turning upwardly mobile Latinos into wine aficionados with her subtle blend of viticulture, down-home cuisine and a Web-based marketing campaign.

 

A strong matriarchal tradition in her family fostered Amelia’s independent spirit, but more than anything, Amelia feels it is flavors and her experience with food that have shaped her life choices. Long before the California legislature recognized Amelia as “Woman of the Year” in 2005 for “breaking the glass ceiling in a very competitive business,” the first Mexican-American woman ever to be elected president of a winery was on the frontier of wine. The dynamo behind more than 140 video blogs since 2009 on preparing Mexican cuisine and pairing it with wine, Amelia has introduced thousands to exciting flavor combinations they never dreamed of. Embracing both her Mexican heritage and American home, Amelia combines the best of what she finds in food and drink, tradition and innovation. “As a minority cellar, we are shaping the wine industry,” explains Amelia, who was honored as the “most outstanding female leader, innovator and visionary in the wine field in the North Bay” by North Bay Business Journal at its 2008 Women in Business gala

 

Under her leadership, Ceja Vineyards has received numerous awards including: The California Latino Legislative Caucus 2012 Latino Spirit Award. The Spirit Awards recognize those businesses/individuals that exemplify the spirit of the Latino community and have contributed to the State of California. Inc. Magazine selected Ceja Vineyards “Entrepreneur of the Year 2004” (one of seven) in the January 2005 issue. Case production has increased from 750 cases to 10,000 cases per year, and Ceja wines are offered at some of the most acclaimed restaurants in the United States.

 

In addition, Ceja Vineyards was featured in the Wall Street Journal in August 2012 due to Amelia’s focus on wine with food. The article Replacing Cervezas with Chardonnays has had a major influence in the wine industry.

 

“We’re embracing the best in both cultures and tossing away what doesn’t work,” says Amelia. “I don’t want to be homogeneous; my experience is enhancing my adopted country. We’re making both of our cultures better. Why not share what is wonderful—and keep it?” Salud!

 

 

 

 

 

 


2013 AMS Monterey Annual Conference

DAILY HIGHLIGHTS

Tuesday, May 14, 2013

 

AMS Executive Committee Meeting

Executive Boardroom, 1 p.m. – 6 p.m.

 

DAILY HIGHLIGHTS

Wednesday, May 15, 2013

 

AMS Executive Committee Meeting

Executive Boardroom, 7:30 p.m. – 5 p.m.

 

Registration

De Anza Foyer, 1 p.m. – 5 p.m.

 

Refreshment Break

De Anza Foyer, 3 p.m. – 3:30 p.m.

 

Wine Tasting

5:15 p.m. – 6:15 p.m.

 

Meet the Editors (I)

De Anza I (Tentative), 3:30 pm.

 

Welcome Reception and Shirt Swap

6:00 – 7:00 PM, De Anza Foyer

 

 

Wednesday, 1:30 PM

 

Session 1.1 Customer Satisfaction and Loyalty in the Service Sector

Room: Driftwood I

Session Chair: Young-A Song, The University of Texas at Austin

 

Customer relationships across search, experience and credence services.            

Anastasia Stathopoulou, University of London, UK

George Balabanis, City University London, UK

 

Typology of moderators of the customer satisfaction—repurchase intention relationship: escape assistants and capture assistants.

Birgit Leisen Pollack, University of Wisconsin Oshkosh, USA

 

Personality, satisfaction, and customer citizenship behavior in an online shopping context.

Nwamaka Anaza, Francis Marion University, USA

 

Embarrassment during social coupon-redemption in sit-down dining restaurants: antecedents and consequences.

Chinintorn Nakhata, University of South Florida, US

 

Session 1.2 Sales Process and Performance

Room: Driftwood II

Session Chair: Stephanie Mangus, Louisiana State University, USA

 

Salesperson profitability in relationship marketing.

Said Echchakoui, University of Quebec at Abitibi-Temiscamingue, Canada

 

The effect of sales people, processes, and provisions on performance: the 4p-sales Vijaykumar management model.

Krishnan, Northern Illinois University, USA

Mark D. Groza, Northern Illinois University, USA

Robert M. Peterson, Northern Illinois University, USA

 

Effects of job embeddedness on salesperson customer orientation: the roles of organization-based self-esteem and collectivism.

Frederick Hong-Kit Yim, Hong Kong Baptist University, Hong Kong

Henry Fock, Hong Kong Baptist University, Hong Kong

 

Saying the right thing at the right time: the moderating role of career stage on the sales manager feedback – sales performance link.

Edward Nowlin, Southern Illinois University-Carbondale, USA

Todd Macclure, Southern Illinois University-Carbondale, USA

 

Session 1.3 Social Media Branding & Human Brands

Room: Redwood I

Session Chair: Lauren Labrecque, Loyola University at Chicago, USA

 

Embedding consumers - mediation of social media engagement effects on consumer-brand relationships 

Julia Schamari, EBS Business School, Germany

Tobias Schäfers, EBS Business School, Germany

               

Korean consumer perspectives toward social media advertising and intention to join brand pages.

Christina Chung, Ramapo College of New Jersey, USA

Alexander Muk, Texas State University at San Marcos, USA

Jonghoon Kim, University of Incheon, Korea

 

If celebrities can do it, so can I: Me, my celebrity and my brand an exploratory investigation of celebrity influence on online personal branding.

Arne Baruca, Sacred Heart University, USA

Ebru Ulusoy, University of Maine, USA

Michael Minor, University of Texas, Pan American, USA

 

Online personal branding in the Middle East and North America: A comparison of social capital accumulation and community response.

Fathima Saleem, ESADE Business School, Spain

Oriol Iglesias, ESADE Business School, Spain

 

Session 1.4 Social Consumption and the Self

Room: Redwood II

Session Chair: Josko Brakus, Leeds University, UK

 

Overconfidence and underconfidence in usage experience.

Kamran Razmdoost, Cranfield School of Management, UK

Radu Dimitriu, Cranfield School of Management, UK

 

The score is not the music: Practices and value in collaborative consumption contexts.

Carol Kelleher, University College Cork, Ireland

Hugh Wilson, Cranfield School of Management, UK

Joe Peppard, Cranfield School of Management, UK

 

Creative consumers cook up value in conversations.

Marie Taillard, ESCP Europe Business School, UK

Alkmini Gritzali, Cass Business School, UK

 

Session 1.5 Understanding Pricing & Consumer Behavior

Room: Ironwood I

Session Chair: Hsiu-Yuan (Jody) Tsao, Tamkang University, Taiwan

 

The semantic association network of the price-quality relationship. 

Chih-Hsiao Tsai, Tamking University of Science & Technology, Taiwan

 

How are product differentiation, brand equity and price interrelated in consumers' choice?

Nebojsa Davcik, ISCTE-IUL, Portugal

 

The role of altruistic and egoistic motivations in pay what you want situations.

Frank Huber, Johannes Gutenberg-University Mainz, Germany

Michael Lenzen, Johannes Gutenberg-University Mainz, Germany

Frederik Meyer, Johannes Gutenberg-University Mainz, Germany

 

The effects of price promotions on new and mature products.

Sunhee Choi, Shippensburg University, USA

Wesley Friske, Texas Tech University, USA

Sangno Lee, Chonbuk National University, Korea

James Wilcox, Texas Tech University, USA

 

Session 1.6 Consumer Behaviour in Retail Settings

Room: Ironwood II

Session Chair: Gina Tran, University of North Texas, USA

 

The role of product and emotional dissonance on retail returns.

Thomas Powers, University of Alabama at Birmingham, USA

Eric Jack, University of Alabama at Birmingham, USA

 

“Man, I shop like a woman!” Effects of gender and emotions on consumer shopping outcomes and perceptions of retail environments.

Marcia Herter, Reims Management School, France

Cristiane P. Santos, Federal University of Rio Grande do Sul, Brazil

Diego Costa Pinto, Reims Management School, France

 

Investigating consumer attitudes toward customized apparel: A look at uniqueness, involvement, apparel fit, and body size.

Gina Tran, University of North Texas, USA

 

The impact of hassles and uplifts on stress, excitement and satisfaction in a retail setting.

Marion Brandstaetter, Karl-Franzens-University, Austria

Thomas Foscht, Karl-Franzens-University, Austria

Florian Dorner, Karl-Franzens-University, Austria

Cesar Maloles, California State University, USA

 

Session 1.7 Advertising Appeals and Execution

Room: Cottonwood I

Session Chair: Brad Carlson, St. Louis University, USA

 

Matching advertisement layout with metaphor facilitates comprehension.

Lampros Gkiouzepas, Alexander Technological Educational Institute of Thessaloniki, Greece

 

The use of childhood icons in nostalgic appeals for charity.

Altaf Merchant, University of Washington at Tacoma, USA

Kathryn Latour, Cornell University, USA

John Ford, Old Dominion University, USA

Michael Latour, Cornell University, USA

 

Consumption emotion, satisfaction and word of mouth: a structural study of demographic correlates.

Madhupa Bakshi, Indian Institute of Management, India

Prashant Mishra, Indian Institute of Management, India

 

Advertising execution styles matter - a fear-based experiment on attitude, susceptibility, efficacy and behavior.

Marlize Terblanche-Smit, Stellenbosch University, S. Africa

Ronel Du Preez, Stellenbosch University, S. Africa

Lucea van Huyssteen, Stellenbosch University, S. Africa

 

Session 1.8 Sustainable Marketing

Room: Cottonwood II

Session Chair: Verena Gruber, WU Vienna, Austria

 

International research on business sustainability in business networks: current status and future studies.

Göran Svensson, Oslo School of Management, Norway

Carmen Padin, Vigo University, Spain

Juan Carlos Sosa Varela, Universidad del Turabo, Puerto Rico

Beverly Wagner, Strathclyde University, UK

Daniel J Petzer, North-West University, S. Africa

HB Klopper, Monash University, S. Africa

Nils M. Høgevold, Oslo School of Management, Oslo, Norway

 

Sustainable initiatives: the antecedents of organizational learning and unlearning.

Kelly Weidner, Dominican University of California, USA

Cheryl Nakata, University of Illinois at Chicago, USA

 

Corporate social responsibility in emerging markets: corporate India’s engagement with local communities.

Ramendra Singh Ramendra, IIM Calcutta, India

Sharad Agarwal, IIM Ranchi, India

 

Ethical Aspects of International Product Sourcing.    

Peter McGoldrick, Manchester Business School, UK

Verena Gruber, WU Vienna, Austria

Bodo B. Schlegelmilch, WU Vienna, Austria

Terry Newholm, Manchester Business School, UK

 

Top

 

Wednesday, 3.00 p.m. – 3.30 p.m

Refreshment break, De Anza Foyer/Exhibit Area

 

Wednesday, 3:30 PM

Session 2.1 Changing Brand Perceptions

Room: Cottonwood I

Session Chair: Gavin Fox, Texas Tech University, USA

 

The formation of brand attachment in the cellular industry.

Nthabeleng Rammile, University of the Free State, S. Africa

 

Controversial use of religious symbols in advertising.

Justina Gineikiene, Vilnius University Faculty of Economics, Lithuania

Ignas Zimaitis, Vilnius University Faculty of Economics, Lithuania

Sigitas Urbonavicius, Vilnius University Faculty of Economics, Lithuania

Role of anti-brand websites on brand image.

Mana Farshid, Lulea University of Technology, Sweden

Leila Ashrafi, Lulea University of Technology, Sweden

Åsa Wallström, Lulea University of Technology, Sweden

Anne Engström, Lulea University of Technology, Sweden

 

A rhetorical perspective on quelling negative word-of-mouth.

Gavin Fox, Texas Tech University, USA

Yulan Bai, Texas Tech University USA

 

 

Session 2.2 Meet the Editors (I)

Room:  De Anza I

Session Chair: O.C. Ferrell, University of New Mexico, USA

 

AMS Review

Victoria Crittenden, Boston College, USA

 

Journal of the Academy of Marketing Science

Tomas Hult, Michigan State University, USA

 

Journal of Business Research

Barry Babin, Louisiana Tech University, USA

 

Journal of Public Policy & Marketing

David Stewart, University of California at Riverside, USA

 

Journal of Marketing

Gary Frazier, University of Southern California, USA

 

Session 2.3 Social marketing: Corporate and strategic perspectives

Room:  Cottonwood II

Session Chair: Stefanie Beninger, Simon Fraser University, Canada

 

Marketing Strategy in Social Enterprise Organizations in Canada.

Alex Mitchell, Queen's University, Canada

Judith Madill, University of Ottawa, Canada

Samia Chreim, University of Ottawa, Canada

 

Less Buzz More Action! Patient Empowerment = Responsibility + Adoption + Involvement.

Marzena Nieroda, University of Manchester, U.K.

Debbie Keeling, University of Manchester, U.K.

Kathy Keeling, University of Manchester, U.K.

 

How to Adopt Social Behavior to Achieve Efficient Social Marketing.

Kuei-Feng Chang, Da-yeh University, Taiwan, and

Hao-Wei Yang, Chaoyang University of Technology, Taiwan

 

The influence of time orientation on personal finance behaviours.

Daniel Rutledge, University of Lethbridge, Canada

Sameer Deshpande, University of Lethbridge, Canada

 

Session 2.4 Political Marketing Theory: Targeting the Consumer Voter

Room:  Driftwood II

Session Chair: Alessandro Bigi, Royal Institute of Technology, Sweden

 

Asymmetric political image effects and the logic of negative campaigning.

Roger Mortimore, Ipsos MORI, UK

Paul Baines, Cranfield School of Management, UK

Robert Worcester, Ipsos MORI, UK

Clifford Young, Ipsos MORI, USA

Julia Clark, Ipsos MORI, USA

 

Political party brand identity and brand image: an empirical assessment.

Alessandro Bigi, Royal Institute of Technology, Sweden

Michelle Bonera, Università degli Studi di Brescia, Italy

 

Understanding choice behavior in political marketing context: a favorable voter responses model.

Oguzhan Aygoren, Bogazici University, Turkey

Cengiz Yilmaz, Middle East Technical University, Turkey

 

Appearance management in political marketing: examining perspectives of local politicians and campaign workers.

Minita Sanghvi, University of North Carolina Greensboro, USA

Nancy Hodges, University of North Carolina Greensboro, USA

 

Session 2.5 Consumer Behavior Trends from a Latin American Perspective

Room: Redwood I

Session Chair: Sigal Segev, Florida International University, USA

 

Hispanics and green consumption: exploring the green attitude-behavior gap.

Sigal Segev, Florida International University, USA

Maria Elena Villar, Florida International University, USA

Yu Liu, Florida International University, USA

 

Consumers and companies on Facebook fan pages: an analysis of online communication strategies for small companies.

Maria Carolina Zanette, Fundação Getúlio Vargas, Brazil

Benjamin Rosenthal, Fundação Getúlio Vargas, Brazil

Carla Abdalla, Fundação Getúlio Vargas, Brazil

Mateus Ferreira, Fundação Getúlio Vargas, Brazil

Eliane Brito, Fundação Getúlio Vargas, Brazil

 

The relationship between trust, value and loyalty in the internet era: a study in the tourism market.

Karen Dornas, Universidade Fumec, Brazil

José Marcos Mesquita, Universidade Fumec, Brazil

Rachel Patrocinio, Universidade Fumec, Brazil

 

Session 2.6 Ahoy There! Ensuring Successful Relationships

Room:  Redwood II

Session Chair: Edward Boon, Royal Institute of Technology, Sweden

 

Branded flash mobs: why they fail.

Philip Grant, Royal Institute of Technology, Sweden

Edward Boon, Royal Institute of Technology, Sweden

 

Refusal and interference of communication—analysis of the effects of a new phenomenon on customer relationships.

Judith Schloffer, University of Graz, Austria

Thomas Foscht, Karl-Franzens-University Graz, Austria

Cesar Maloles III, California State University at East Bay, USA

 

Relationship maintenance through firm-initiated service delivery change: a process of proactive communication.

Bret Leary, University of Wyoming, USA

 

Interactivity and psychological ownership in consumer value co-creation.

Colleen Kirk, Mount Saint Mary College, USA

Scott Swain, Clemson University, USA

 

Session 2.7 Green Consumer Behavior

Room: Ironwood II

Session Chair: Constantinos N. Leonidou, University of Leeds, UK

 

What is waste? defining and formulating a marketing concept of waste.

Lukman Aroean, Bournemouth University, UK

Philip Sugai, International University of Japan, Japan

 

An analysis of the environmental claims made in international industrial advertisements.

Leonidas C. Leonidou, University of Cyprus, Cyprus

Constantinos N. Leonidou, University of Leeds, UK

John S. Hadjimarcou, University of Texas at El Paso, USA

Irina Lytovchenko, Odessa National Economics University, Ukraine

 

The influence of buyer attitudes on the organization’s green buying.

Michael Defty, 3M United Kingdom PLC, UK

Sarah Xiao, Durham University, UK

Gopalkrishnan Iyer, Durham University, UK

 

Session 2.8 Doctoral Colloquium Session 4: Strategic Issues

Room:  Ironwood I

Session Chair: David Ortinau, University of South Florida, USA

 

The effects of a country’s reputation and country-of-origin on FDI attractiveness.

Carlos Burcio, ISCTE-IUL, Portugal

 

Customer empowerment and innovativeness: the impact of form of market orientation.

Valentin Chernikov, St. Petersburg State University, Russia

Sergei Kouchtch, St. Petersburg State University, Russia

Henrikki Tikkanen, Aalto University School of Business, Finland

 

The green machine: does being environmentally friendly pay off?

Amiee Mellon Nisius, Old Dominion University, USA

Michael Nisius, University of Maryland University College, USA

 

Top

 

 

DAILY HIGHLIGHTS

Thursday, May 16, 2013

 

Registration

De Anza Foyer, 8.30 a.m. – 5 p.m.

 

Special Session: Women Entrepreneurs in Emerging Markets

Cottonwood II, 10:30 a.m.

 

Special Session: Mary Kay Inc. Doctoral Dissertation Competition

Cottonwood I, 10:30 a.m.

 

Refreshment Breaks

De Anza Foyer, 10 -10:30 .m., 3 – 3:30 p.m.

 

Awards Luncheon

De Anza I & 2, 12.00 p.m. – 1.30 p.m.

 

Meet the Editors (II)

, 3:30 p.m.

 

Reception

De Anza Foyer, 6.00 p.m. – 7.00 p.m

 

Top

 

Thursday, 8:30 AM

Session 3.1 Market Orientation, Product Innovation, and Performance

Room: Driftwood I

Session Chair: Constantinos N. Leonidou, University of Leeds, UK

 

Which is more important for innovation? what you know or how you share it within your firm?

Erkan Ozkaya, California State Polytechnic University, USA

Tomas Hult, Michigan State University, USA

Roger Calantone, Michigan State University, USA

Cornelia Droge, California State Polytechnic University, USA

 

Improvisation and creativity in product innovation.

Kyriakos Kyriakopoulos, Alba Graduate Business School at American College of Greece, Greece

 

Partly true and partly rhetorical: conceptualizing firm images of authenticity.

Ian Parkman, Loyola University Maryland, USA

Samuel Holloway, University of Portland, USA

 

An empirical study to construct a systematic model for product bundles.

Kueu-Feng Chang, Da-yeh University, Taiwan

Hao-Wei Yang, Chaoyang University of Technology, Taiwan

 

The influence of market orientation on firm performance: company and customer perspectives.

Thomas Powers, University of Alabama at Birmingham, USA

Karen Kennedy, University of Alabama at Birmingham, USA

Richard Shewchuk, University of Alabama at Birmingham, USA

Haiyan Qu, University of Alabama at Birmingham, USA

 

Session 3.2 B2B Relationship Capabilities, Value and Benefits

Room: Driftwood II

Session Chair: Russell Abratt, Nova Southeastern University, USA

 

Value co-destruction in complex B2B relations: conceptualization and mechanisms.

Javier Marcos-Cuevas, Cranfield University, UK

Daniel D. Prior, University of New South Wales, Australia

Matias G. Enz. Cranfield University, UK

 

A capability perspective on relationship ending and its impact on innovation and performance.

Ghasem Zaefarian, University of Leeds, UK

Sebastian Forkman, Manchester Business School, UK

Maciej Mitrega, University of Economics in Katowice, Poland

Stephan Henneberg, Manchester Business School, UK

Peter Naude, Manchester Business School, UK

 

The role of relationship benefits in building brand equity in a B2B services environment.

Brett Kilpatrick, University of Pretoria, S. Africa

Nicola Kleyn, University of Pretoria, S. Africa

 

The organisation of marketing in South African B2B organisations.

Geoff Bick, University of Cape Town, S. Africa

Agit Singh, University of the Witwatersrand, S. Africa

 

The effect of recession on B2B loyalty.

Erzsébet Hetesi, University of Szeged, Hungary

 

Session 3.3 Customer Satisfaction and Customer Service

Room:  Portola

Session Chair: Chinintorn Nakhata, University of South Florida, USA

 

Does all consumer retaliation have the same reason? The goals and emotions behind consumer retaliation.

Patricia Rossi, Reims Management School, France

Cristiane P. dos Santos, Universidade Federal do Rio Grande do Sul, Brazil

Adilson Borges, Reims Management School, France           

 

Determining customer outcomes by managing employee emotional display: a multilevel approach.

Christin Voss, University of Muenster, Germany

Thorsten Hennig-Thurau, University of Muenster, Germany

Michael Paul, University of Augsburg, Germany

 

Reconciling the customer satisfaction – word of mouth relationship.

Bodo Lang, The University of Auckland Business School, New Zealand

 

Compensation disclosure on product review blogs and persuasion with uncertainty.

Mehdi Ghazisaeedi, Lulea University of Technology, Sweden

Esmail Salehi-Sangari, KTH Royal Institute of Technology, Sweden

Asa Wallstrom, Lulea University of Technology, Sweden

 

Session 3.4 Advances in Mobile Marketing and Its Many Tentacles

Room:  Redwood I

Session Chair: Theeranuch Pusaksrikit, University of the Thai Chamber of Commerce, Thailand

 

Extending flow theory to mobile shopping.

Esther Swilley, Kansas State University, USA

Kelly Cowart, Grand Valley State University, USA

 

The intention of the sales force to use mobile CRM: Model development and validation.

Aarne Töllinen, Jyväskylä University, Finland

Heikki Karjaluoto, Jyväskylä University, Finland

Chanaka Jayawardhena, Hull University Business School, UK


Flood twittering: marketing and public policy through the lens of actor-network theory.

Panom Gunawong, Chiang Mai University, Thailand

Theeranuch Pusaksrikit, University of the Thai Chamber of Commerce, Thailand

 

An exploratory study of consumer attitudes towards QR code reader applications.

Selcuk Ertekin, Missouri Western State University, USA

Lou Pelton, University of North Texas, USA

 

Session 3.5 Theories of Attitude, Memory, Love

Room:  Redwood II

Session Chair: Rod McColl, ESC Rennes, France

 

Intra-identity negotiation and consumption attitudes: the role of self-discrepancy.

Thuy Nguyen, University of North Texas, USA

Waros Ngamsiriudom, University of North Texas, USA

 

Thanks for the memories. Towards a model of memorable experiences.

Rod McColl, ESC Rennes School of Business, France

Jan Mattsson, Roskilde University, Denmark

 

Managerial aversion to ambiguity: a decision theory perspective with a note on innovation

Mayoor Mohan, Oklahoma State University, USA

Kevin Voss, Oklahoma State University, USA

 

Predicting business customer potential disloyalty and share of wallet: proposition of a new theory and moderating effects.

Joel Le Bon, University of Houston, USA

 

Session 3.6 Technology Application and Analyses In Retailing

Room: Ironwood I

Session Chair: Marco Wolf, University of Southern Mississippi, USA

 

From mobile phone to smartphone: what’s new about m-shopping?

Gérard Cliquet, Rennes School of Business Administration, France

Christine Gonzalez, Rennes School of Business Administration, France

Elodie Huré, Rennes School of Business Administration, France

Karine Picot-Coupey, Rennes School of Business Administration, France

 

Optimizing geofencing for location-based services: a new application of spatial marketing.

Odile Streed, Concordia College, USA

Gérard Cliquet, University of Rennes, France

Albert Kagan, Concordia College, USA

 

Customer-based corporate reputation: a study of supermarket customers.

Nic Terblanche, Stellenbosch University, S. Africa

 

Women’s clothing sales: seasonal or holiday driven?

Elsa Nieves-Rodriguez, University of Puerto Rico, Puerto Rico

Myra Mabel Perez-Rivera, University of Puerto Rico, Puerto Rico

Jose J. Cao-Alvira, University of Puerto Rico, Puerto Rico

 

Session 3.7 Crowd Marketing for the Marketing Crowd 

Room:  Ironwood II

Session Chair: Jan Kietzmann, Simon Fraser University, Canada

 

Social influence and customer loyalty in a collaborative community: an exploratory study.

Cheng-Chieh Hsiao, National Chengchi University, Taiwan

Jyh-Shen Chiou, National Chengchi University, Taiwan

 

The influence of online product review variance on consumer evaluations: an examination of intrinsic and extrinsic cues.

Ryan Langan, University of South Florida, USA

Ali Besharat, University of Denver, USA

Sajeev Varki, University of South Florida, USA

 

Interactivity: Does one size fit all?

Colleen Kirk, Mount Saint Mary College, USA

Larry Chiagouris, Pace University, USA

Vishal Lala, Pace University, USA

Jennifer Thomas, Pace University, USA

 

Consumer generated luxury brand communication on the internet.

Anita Radon, University of Borås, Sweden

 

Session 3.8 Doctoral Colloquium Session 1: Research Methods and Measurement

Room: Cottonwood I

Session Chair: Barry Babin, Louisiana Tech University, USA

 

A new way to measure relationship learning.

Xinchun Wang, Texas Tech University, USA

 

Investigating the impact of student samples on data quality and research outcomes.

Jennifer Pelletier, University of South Florida, USA

Nazuk Sharma, University of South Florida, USA

 

Co-Creation as a research method in B2C new product development.

Lena Reimers, TU Dortmund University, Germany

Stefanie Paluch, TU Dortmund University, Germany

 

Session 3.9 Targeting the New Consumer

Room:  Cottonwood II

Session Chair: Sarah J.S. Wilner, Wilfred Laurier University, Canada

 

Toward a theory of bubble psychology: current approaches and a consumer-level explanation.

Richard J. Vann, University of Wyoming, USA

 

Subject to interpretation: individual managers' concepts of targeted consumers during new product development.

Sarah J.S. Wilner, Wilfred Laurier University, Canada

 

Equity exchange theory: an explanation of prosocial consumption.      

Spencer Ross, University of Massachusetts Amherst, USA

 

Employee-brand ownership in customer service interactions.

Adam Mills, Simon Fraser University, Canada

Anjali Bal, Dominican University of California, USA

Kirk Plangger, Simon Fraser University, Canada

 

 

Thursday, 10.00 a.m. - 10:30 a.m.

Refreshment break, De Anza Foyer/Exhibit Area

 

 

Thursday, 10:30 AM

Special Session 4.1 Mary Kay Inc. Doctoral Dissertation Competition

Room: Cottonwood I

Session Chair:  Anne Roggeveen, Babson College

 

Presenters:

Learning Dynamics in Product Relaunch

Sue Ryung Chang, New York University

 

Individual and Social Dynamics of Self-Control

Hristina Dzhogleva , University of Pittsburgh

 

The Critical Role of Salesperson Intuition in the Sales Process: Improving Salespeople's Effectiveness and Efficiency

Zachary Hall , University of Houston

 

Special Session 4.2 Out of Africa: Consumer Connections

Room: Driftwood I

Session Chair: Beate Stiehler, University of Johannesburg, S. Africa

 

Panelists

Andrea Marais Potgieter, University of Johannesburg, S. Africa

Beate Stiehler, University of Johannesburg, S. Africa

Elsamari Botha, University of Cape Town, S. Africa

 

Session 4.3 Social marketing and social communication

Room: Driftwood II

Session Chair: Åsa Wallström, Lulea University of Technology, Sweden

 

The roles of mass media and personal information sources on adoption of pandemic vaccines.

Sanjit Sengupta, San Francisco State University, USA

Hui-Ming Deanna Wang, San Francisco State University, USA

 

Alcohol warning statement effectiveness under difference alcohol category conditions.

Wade Jarvis, University of Western Australia, Australia

Simone Pettigrew, University of Western Australia, Australia Doina Olaru, University of Western Australia, Australia


From crisis to control - all about communication?

Åsa Wallström, Lulea University of Technology, Sweden

Anne Engström, Lulea University of Technology, Sweden

Maria Ek Styvén Lulea University of Technology, Sweden

Esmail Salehi-Sangari, Royal Institute of Technology, Sweden

 

Social marketing and social media: helping students discern the difference.

Jane Mckay-Nesbitt, Bryant University, USA

Srdan Zdravkovic, Bryant University, USA

 

An exploratory investigation of social responsibility in DTC advertising – evidence from outlier analysis.

J Kabir Sen, Lamar University, USA

Vivek Natarajan, Lamar University, USA

Avinandan Mukherjee, Montclair State University, USA

 

Session 4.4 Entrepreneurship: Orientation, Planning and Performance

Room:  Redwood I

Session Chair: Nathaniel Boso, University of Leeds, UK

 

Startup accelerators: Entrepreneurial match makers.

Dhruv Bhatli, IRG, Université Paris Est, France

Paolo Borella, Boro Oy, Finland

 

Is planning overrated? Effectual marketing practices among Silicon Valley tech companies.

Fabian Eggers, Menlo College, USA

Deborah Brown McCabe, Menlo College, USA

 

Two chefs in the kitchen: The interplay of entrepreneurial orientation and market orientation on new product development performance.

Todd Morgan, Kent State University, USA

Sergey Anokhin, Kent State University, USA

Andrey Kretinin, Kent State University, USA

Johan Frishammar, Luleå University of Technology, Sweden

 

Complementary effects of entrepreneurial orientation, market orientation and network ties on performance of entrepreneurial firms in a developing economy.

Nathaniel Boso, University of Leeds, UK

Vicky M. Story, University of Nottingham, UK

John W. Cadogan, Loughborough University, UK

Ebenezer Ashie, Nestle Business Service Africa

 

Session 4.5 Political Marketing: Lessons from North American Campaigning

Room:  Redwood II

Session Chair: Daniel Hall, Royal Institute of Technology, Sweden

 

Understanding the role of others’ preferences in voter decision making in US primary elections.

Neil Bendle, University of Western Ontario, Canada

Mihaela-Alina Nastasoiu, University of Western Ontario, Canada

 

Comparative political marketing in North America.

Kenneth Cosgrove, Suffolk University, USA

 

Marketing happiness in politics: strange bedfellows, but a winning presidential election framework?

Theresa Billiot, Cameron University, USA

T.F.J. Steyn, Cameron University, USA

 

A political marketing perspective on social media adoption by US congressional campaigns.

Christine Williams, Bentley University, USA

Jeff Gulati, Bentley University, USA

 

Session 4.6 Marketing Communication in Social Media

Room:  Ironwood I

Session Chair: Kacy Kim, The University of Texas at Austin

 

Expressing consumer dissatisfaction online: antecedents and effects of negative WOM in social media.       

Oliver Cruz-Milán, University of Texas, Pan American, USA

 

Social media game design: unintended effects on consumer choice.       

Richard Hanna, Northeastern University, USA

Scott Swain, Clemson University, USA

 

Online social networks: motivations and value co-creation.

Carolyn Musgrove, Indiana University Southeast

Timothy Butler, University of Alabama, USA

Una Kim, California State University at Fullerton, USA

 

Are we locked in to print? exploring consumer perceptions of digital versus print magazines.

Anjala Krishen, University of Nevada at Las Vegas, USA

Sheen Kachen, LHS

Zeenath Haniff, University of Nevada at Las Vegas, US

 

Antecedents and consequences of users’ attitudes towards OSNS advertising: a conceptual framework.       

Caroline Miltgen, University of Angers, France

Yolanda Jordaan, University of Pretoria, S. Africa

 

Session 4.7 Consumption and Health

Room: Ironwood II

Session Chair: Bruce Weinberg, University of Massachusetts, Amherst

 

The role of health-related product attributes, health concerns, and children's age on attitudes and intentions toward organic food.

Hyun-Joo Lee, Oklahoma State University, USA

Zee-Sun Yun, Western Michigan University, USA

 

How does positive emotion moderate message framing effect on safety communication persuasiveness?

Sidney Su Han, University of Guelph, Canada

 

Consumer characteristics, nutrition labels and dietary choices.

Khaled Aboulnasr, Florida Gulf Coast University, USA

 

Probing determinants of intentions to purchase processed foods and soft drinks: explanation through mediation.

Jeremy Sierra, Texas State University, USA

Harry Taute, Utah Valley University, USA

Anna Turri, Texas State University, USA

 

Special Session 4.8 Women Entrepreneurs in Emerging Markets

Room: Cottonwood II

Session Chair: Dianne Bevelander, RSM Erasmus University, The Netherlands

 

Education: women making their futures and changing our world.

Amaleya Goneos-Malka, University of Pretoria, S. Africa

Arien Strasheim, University of Pretoria, S. Africa

Anské Grobler, University of Pretoria, S. Africa

 

Women & entrepreneurship:  the enabling role of private and public sector.

Stefanie Beninger, Simon Fraser University, Canada

 

Helping female entrepreneurs in emerging markets: an idiographic study of a micro-finance organization.

Stephanie M. Heald-Fisher, Minnesota School of Business, USA

 

Business models: shaping the future through entrepreneurship.

Victoria L. Crittenden, Boston College, USA

Kimberly Eddleston, Northeastern University, USA

William F. Crittenden, Northeastern University, USA

 

Session 4.9 Sex, Drugs and Humor.....Themes in Advertising 

Room: Portola

Session Chair: James Barry, Nova Southeastern University, USA

A cross-cultural comparison of female nudity perception in print advertising among female consumers in UK and the Netherlands.

Essam Ibrahim, Edinburgh University Business School, UK

Alexandra Rome, Edinburgh University Business School, UK

 

Are blondes more hedonic than brunettes? stereotype effects on willingness to pay for hedonic and utilitarian products.

Patricia Rossi, Reims Management School, France

Marcia Herter, Reims Management School, France

Diego Costa, Reims Management School, France

Adilson Borges, Reims Management School, France

 

Ethical ideology effects on alcohol advertising appraisals: the moderating role of ethnic identification.

Miguel Angel Zúñiga, Morgan State University, USA

Ivonne M. Torres, New Mexico State University, USA

 

Humor factors and relevance in high performance social tv ads.

James Barry, Nova Southeastern University, USA

Dena Hale, Nova Southeastern University, USA   

 

Do happy brand placements lead to happy brands?

Anvita Kumar, Cass Business School, UK

George Balabanis, Cass Business School, UK       

 

 

Thursday, 12.00 p.m. - 1:30 p.m.

Awards luncheon, De Anza I & II

 

 

Thursday, 1:30 PM

Special Session 5.1 Zones of Social Media Marketing

Room:  Driftwood I

Session Chair: George Christodoulides, Birkbeck College, University of London, UK

 

Panelists

Tracy Tuten, East Carolina University, USA

Michael Solomon, Saint Joseph’s University, USA

Daniel Ladik, Seton Hall University, USA

Adrianna Boveda-Lambie, Rochester Institute of Technology, USA

Syagnik Banerjee, University of Michigan at Flint, USA

Christy Ashley, East Carolina University, USA

 

Special Session 5.2 Lamb-Hair-McDaniel AMS Outstanding Marketing Teacher Award

Room: Cottonwood I

Session Chair: Shannon Rinaldo, Texas Tech University, USA

 

Winners

Paul Busch, Texas A&M University, USA

Brian Vander Schee, Aurora University, USA

Chuck Fifield, Baylor University, USA

 

Special Session 5.3 How to become more involved in AMS

Room:  Cottonwood II

Session Chair: Colin Campbell, Kent State University, USA

 

Panelists

The Role of President

Victoria Crittenden, Boston College, USA

 

The Role of Proceedings Editor

Kirk Plangger, Simon Fraser University, Canada

 

The Role of Track Chair

Bulent Menguc, King’s College at University of London, UK

 

The Role of Director

Angeline Close, University of Texas at Austin, USA

 

The Role of Conference Chair

Nic Terblanche, University of Stellenbosch, S. Africa

 

Session 5.4 Network Marketing Controversies in the Direct Selling Industry

Room: Driftwood II

Session Chair: Linda Ferrell, University of New Mexico, USA

 

Panelists

Joe Mariano, President, Direct Selling Association, USA

Bob Peterson, The University of Texas at Austin, USA

O.C. Ferrell, University of New Mexico, USA

Kerry Tassopoulos, Mary Kay Inc., USA

Ann Burt, Mary Kay Inc., USA

Session 5.5 Contemporary Issues in Wine Marketing

Room:  Redwood I

Session Chair: Daniel Flint, University of Tennessee, USA

 

Wine and tourism: a good blend goes a long way.

Jasha Bowe, University of South Australia, Australia

Larry Lockshin, University of South Australia, Australia

Cam Rungie, University of South Australia, Australia

Richard Lee, University of South Australia, Australia

 

Telling the story or selling the experience: winery managers' perceptions from around the world.

Daniel Flint, University of Tennessee, USA

Susan Golicic, Colorado State University, USA

 

Country-of-origin and wine knowledge: an empirical study on Chinese consumers’ wine evaluations.

Fang Liu, University of Western Australia, Australia

Jamie Murphy, Australian School of Management, Australia

 

The perception of price premium policy for single malt Scotch whisky by consumers: is there a trading-up phenomenon within the industry?

Benoit Lecat, Burgundy School of Business, France

 

Session 5.6 A Potpourri of Bricks and Clicks Issues

Room:  Ironwood I

Session Chair: David Locander, Louisiana Tech University, USA

 

When web-sites change: the consumer's emotional response to perceived environmental change in the retail website.

Jeremy Ainsworth, University of Canterbury, New Zealand

 

Investigating post product recall sales dynamics using functional data analysis.

Kyung-Ah Byun, Texas Tech University, USA

Mayukh Dass, Texas Tech University, USA

 

Are health websites ready for the mobile world? a study of readability among traditional and mobile websites. 

Linda Lee, Royal Institute of Technology, Stockholm

Janice Cunningham, Royal Institute of Technology, Stockholm

Shoppers’ adaptation strategies under conditions of crowding: theory, evidence and implications.

Yue Pan,  University of Dayton, USA

 

Session 5.7 New Insights into Students Learning in Groups

Room: Redwood II

Session Chair: Donald R. Bacon, University of Denver, USA

 

Social relations beyond team-based learning.

Melanie Wiese, University of Pretoria, S. Africa

Elsamari Botha, University of Cape Town, S. Africa

Gené van Heerden, University of Pretoria, S. Africa

 

The fifty percent rule: the challenge of engaging students in social media in the classroom.

Debra Zahay, Northern Illinois University, USA

Alex Eddy, Northern Illinois University, USA

Ira Kaufman, Lynchburg College, USA

 

Effects of a client sponsored project on student attitudes toward client sponsors and learning.

Jane Mckay-Nesbitt, Bryant University, USA

Srdan Zdravkovic, Bryant University, USA

 

TaxI: a statistic describing the accuracy of multiple-choice question difficulty classifications.

John Dickinson, University of Windsor, Canada

 

Session 5.8 The Critical Role of Marketing in Supply Chain Management

Room:  Ironwood II

Session Chair: Esmail Salehi-Sangari, Royal Institute of Technology, Sweden

 

Interfunctional coordination between marketing and supply chain management: a parametric supply chain model for assessing market share potential.

Andrey Kretinin, Kent State University, USA

Alfred L. Guiffrida, Kent State University, USA

Mohamad Y. Jaber, Ryerson University, Canada

 

An investigation of effective advertising strategies for recruiting long haul truck drivers.

Carol C. Bienstock, Radford University, USA

Marla R. Stafford, The University of Memphis, USA

 

Improving cross-border logistics: the role of public-private partnerships.

Donna Davis, Texas Tech University, USA

Wesley Friske, Texas Tech University, USA

 

Design and development of packaging in supply chain management - a case study.

Vahid Sohrabpour, Lund University, Sweden

Annika Olsson, Lund University, Sweden

Pejvak Oghazi, Lund University, Sweden

 

Session 5.9 Advertising: Theory and Environment

Room: Portola

Session Chair: Retno Suryandari, North Texas University, USA

Creative decision-making.

Douglas West, King’s College, UK

Aikaterini Valvi, Birkbeck College, UK

Mobile applications (apps) in advertising: a grounded theory of effective uses and practices.

Aikaterini Valvi, Birkbeck College, UK

Douglas West, King’s College, UK

Advertising effect evaluation based on means-end chain theory.

Chin-Feng Lin, National Pingtung Institute of Commerce, Taiwan

How about financially healthy? the role of fit between self-regulatory focus and message framing in the effectiveness of financial service advertisement.

Retno Suryandari, North Texas University, USA

 

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Thursday, 3.00 p.m. - 3:30 p.m.

Refreshment break, De Anza Foyer/Exhibit Area

 

Thursday, 3:30 PM

Special Session 6.1 Global Perspectives on Terroir and Wine Marketing

Room: Cottonwood I

Session Chair: Claude Chapuis, Burgundy Business School, France

 

Panelists

Burgundy

Benoit Lecat, Burgundy Business School, France

 

South Africa

Nic Terblanche, University of Stellenbosch, South Africa

 

Napa

Robbie Hayes, Dominican University, California

 

Australia

Wade Jarvis, University of Western Australia

 

New Zealand:

David Ballantyne, Otago University, New Zealand

 

Session 6.2 Links between Brands 

Room: Driftwood I

Session Chair: Joseph Vella, University of Malta, Malta

 

Leveraging affective loyalty and perceived benefits to enhance co-branded products purchase.

Matthew Liu, University of Macau, Macau

Rongwei Chu, Fudan University, China

Ting-Hsiang Tseng, Feng-Chia University, Taiwan

 

Research on brand origin recognition accuracy and its influencing factors in emerging markets.

Li Gao, Shanghai International Studies University, China

Yu Pan, Beijing University of Posts and Telecommunications, China

Ling Zhu, East China University of Science and Technology, China

Gerard Cliquet, University of Rennes 1, France.

 

The motivating force of visual attractiveness in product design.

Gratiana Pol, University of Southern California, USA

C.W. Park, University of Southern California, USA

Martin Reimann, University of Southern California, USA

 

Revisiting determinants of sports sponsorship response: a schema theory perspective.

Angeline Close, University of Texas at Austin, USA

Young-A Song, University of Texas at Austin, USA

 

Session 6.3 In Search of Gratification

Room:  Driftwood II

Session Chair: Russell Nelson, University of California at Irvine, USA

 

A study of female’s fashion buying among Indian upper-middle class with reference to Tamil Nadu.

Bing Hu, Larsen & Toubro Limited/Shanghai Urban Construction Group, India

 

Sex and the university: the exploratory study of students’ perception of the relationship between alcohol consumption and sex.

Dariusz Siemieniako, Bialystok University of Technology, Poland

Krzysztof Kubacki, Griffith University, Australia

 

An experiential account of happiness in life and in ads.

Josko Brakus, Leeds University, UK

Lia Zarantonello, IESEG School of Management, France

Bernd H. Schmitt, Columbia Business School, USA

 

An exploration of fantasy football consumption as a technological playground of consumer empowerment and social interactions.  

Mujde Yuksel, University of Massachusetts, USA

George R. Milne, University of Massachusetts, USA

 

Session 6.4 Sport Sponsorship

Room: Redwood I

Session Chair: Philip Grant, Royal Institute of Technology, Sweden

 

Differences in effects of sport and non-sport sponsorship on sponsor's employees.

Aila Khan, University of Western Sydney, Australia

John Stanton, University of Western Sydney, Australia

 

A multi criteria decision analysis approach to measure the effectiveness of sports sponsorship.

Mine Isik, Istanbul Technical University, Turkey

Ozay Ozaydin, Istanbul Technical University, Turkey

Sebnem Burnaz, Istanbul Technical University, Turkey

Ilker Topcu, Istanbul Technical University, Turkey

 

An examination of conditions that moderate negative effects of sponsorship terminations on fan attitudes toward the former sponsor.

Reinhard Grohs, University of Innsbruck, Austria

Kim L. Köpfer, WPP GmbH

David M. Woisetschläger, Technische Universitat Braunschweig, Germany      

 

Ambush marketing of the London Olympics: a content analysis.

Debbie Vigar-Ellis, Royal Institute of Technology, Sweden

Daniel Hall, Royal Institute of Technology, Sweden

 

Special Session 6.5 Bowling Alone No Longer: Social Shopping in the Digital Age

Room: Redwood II

Session Co-Chairs: Rachel Ashman, University of Liverpool, UK; Michael Solomon, St. Joseph’s University, USA and University of Manchester, UK

 

What kind of ss network do you want to be? the role of network design in consumer’s product search experience.

Camille Grange, University of British Columbia, Canada

 

“You made me wear this” Shopping with collaborative consumer.

Rachel Ashman, University of Liverpool, UK

Michael Solomon, St. Joseph’s University, USA and University of Manchester, UK

 

Influence and social shopping: purchase pals in the zero moment of truth.

Pamela Kiecker Royall, Royall & Co, USA

Tracy Tuten, East Carolina University, USA

 

Playful Prosumption of Product Reviews: The Crowd-Sourced Wonder of ‘Three Wolf Moon’.

Anthony Patterson, University of Liverpool, UK

 

Discussant: Peter McGoldrick, Manchester Business School, UK

 

Session 6.6 Country image and international segmentation

Room: Ironwood I

Session Chair: Aviv Shoham, University of Haifa, Israel

 

An enitativity perspective on country-of-origin effects.

Marc Herz, University of Vienna, Austria

Adamantios Diamantopoulos, Weatherhead Center Harvard University, USA and University of Vienna, Austria

Nicole Koschate-Fischer, Universitat Erlangen, Germany

 

Tourism type and destination image perceptions in a country context: a match/mismatch framework.

Stella Kladou, Hellenic Open University, Greece

Ioannis Assiouras, University of Toulouse, France

Antonios A. Giannopoulos, Athens University of Economics and Business, Greece

 

The effect of business segment strategy and culture values on the market performance of international companies.

Tianjiao Qiu, California State University at Long Beach, U.S.A.

 

Activities and resources of institutional actors in international development projects.

Richard Owusu, Linnaeus University, Sweden

Pajvak Oghazi, Linnaeus University, Sweden

Rana Mostaghel, Linnaeus University, Sweden

Catherine Welch, University of Sydney, Australia

 

Session 6.7 Intangible Factors Affecting Brands

Room:  Ironwood II

Session Chair: Anne-Laure Bartier, UCL, Belgium

 

Modelling buying intentions: the role of nostalgic value, authenticity and brand attachment.

Ruben Chumpitaz, Catholic University of Lille IESEG, France

Valerie Swaen, Catholic University of Louvain, Belgium

Nicholas G. Paparoidamis Catholic University of Lille IESEG, France

Anne Laure Bartier Catholic University of Louvain, Belgium

 

Intangible cultural heritage: the new frontier of destination branding.

Jason Ryan, California State University at San Bernardino, USA

Sari Silvanto-Ryan, University of Redlands, USA

 

Impact Of university heritage and reputation on attitudes of prospective students.

Altaf Merchant, University Of Washington at Tacoma, USA

Geoffrey Moody, University Of Washington at Tacoma, USA

 

Nostalgia evoked by brands: a first step towards scale development and validation.

Anne-Laure Bartier, UCL, Belgium

Mike Friedman, UCL Mons, Belgium

 

Session 6.8 Doctoral Colloquium Session 2: Consumer Behavioral Issues

Room: Cottonwood II

Session Chair: John Ford, Old Dominion University, USA

 

The impact of process versus outcome simulation on information search behaviors of online reviews.

Carlin Nguyen, University of South Florida, USA

 

The power of stories: A research proposal of learning styles and the persuasive power of stories.

David Locander, Louisiana Tech University, USA

 

How to reduce post-purchase information search tendency behavior: process versus outcome simulation.

Carlin Nguyen, University of South Florida, USA

 

Session 6.9 Meet the Editors (II)

Room:  Portola

Session Chair: O.C. Ferrell, University of New Mexico, USA

 

Journal of Marketing Theory and Practice

Greg Marshall, Rollins College, USA

 

Journal of Service Research

Katherine Lemon, Boston College, USA

 

Journal of Consumer Psychology

Christian Wheeler, Stanford University, USA

 

Journal of Research in Interactive Marketing

Debra Zahay, Northern Illinois University, USA

 

Industrial Marketing Management 

Peter LaPlaca, University of Hartford, USA

 

Journal of Advertising Research

Douglas West, Kings College, University of London, UK

 

Journal of International Marketing

Constantine Katsikeas, The University of Leeds, UK

 

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DAILY HIGHLIGHTS

Friday, May 17, 2013

 

Registration

De Anza Foyer, 8.30 a.m. – 5 p.m.

 

Refreshment Breaks

De Anza Foyer, 10-10:30 a.m., 3 – 3:30 p.m.

 

Reception

TBA, 6.00 p.m. – 7.00 p.m

 

Conference Dinner

TBA, 7.00 p.m.

 

 

Friday, 8:30 AM

Session 7.1 Channel structures, relationships and contexts

Room: Driftwood I

Session Chair: Pamela Grimm, Kent State University, USA

 

Online retail service quality dimensions and retail channel-product congruence.

Retno Suryandari, UNT, USA

 

The power balance in the contemporary art market: artists, dealers and collectors.

Katharina Kurz, EBS Business School, Germany

 

Strategic types, business relationship characteristics, and performance – a configurational approach using fsQCA.

Christoph Thiesbrummel, University of Paderborn, Germany

Ghasem Zaefarian, Leeds University Business School, UK

Stephan Henneberg, Manchester Business School, UK

Peter Naude, Manchester Business School, UK

               

Retailer and manufacturer bundling in distribution channels.

Minghui Ma, University of Kansas, USA

Suman Mallik, University of Kansas, USA

 

Session 7.2 Factors Affecting Good and Bad Relationships in the Marketplace 

Room: Driftwood II

Session Chair: Juan Carlos-Sosa Varela, Turabo University, Puerto Rico

 

Assessment of buyer- supplier relationships in Puerto Rico’s SMEs.

Juan Carlos Sosa-Varela, Turabo University, Puerto Rico

Goran Svensson, Oslo School of Management, Norway

Enid Miranda, Turabo University, Puerto Rico

 

Word of mouth communication and its effect on the affective commitment.

Rachel Patrocinio, Universidade Fumec, Brazil

José Marcos Mesquita, Universidade Fumec, Brazil

Karen Dornas, Universidade Fumec, Brazil

 

Perceived justice & emotions in a negative service encounter: a Latin American perspective.

Juan Carlos Sosa-Varela, Turabo University, Puerto Rico

Goran Svensson, Oslo School of Management, Norway

Flávio Régio Brambilla, Universidade de Santa Cruz do Sul, Brazil

Mario Eduardo Giraldo Oliveros, Universidad del Norte, Colombia

 

Understanding reactions of Brazilian consumers in service failures.

Flavia Plutarco, Fundação Getúlio Vargas, Brazil

Ana Augusta Freitas, University of Ceara, Brazil

Marcio Mota, University of Fortaleza, Brazil

 

Special Session: Session 7.3: Panel Perspectives on Creative Consumers

Room: Cottonwood I

Session Co-Chairs: Kirk Plangger, Simon Fraser University, Canada and Ian Cross, Bentley University, USA

 

Panelists

Hope Jensen Schau, University of Arizona, USA

Jan Kietzmann, Simon Fraser University, Canada

Pierre Berthon, Bentley University, USA

Karen Robson, Simon Fraser University, Canada

 

Session 7.4 Retail Staff Interaction and Outcomes

Room: Redwood I

Session Chair: Kevin James, Indiana State University, USA

 

Enhancing contact employees’ fit with their environment and willingness to report service complaints.

Achilleas Boukis, Strathclyde Business School, UK

Giannis Kostopoulos, University of Bedfordshire, UK

Iliana Katsaridou, Strathclyde Business School, UK

Kostas Kaminakis, Athens University of Economics and Business, Greece

 

Customer bargaining in retail settings: employee perspectives.

Stephanie Gillison, University of Tennessee at Chattanooga, USA

William Northington, University of Alabama, USA

Sharon Beatty, University of Alabama, USA

 

Antecedents and consequences of climate for retail service innovation: a multilevel investigation.

George Deitz , The University of Memphis, USA

Emin Babakus , The University of Memphis, USA

 

Retailer success: value and satisfaction.

Kevin James, Indiana State University, USA

Barry Babin, Louisiana Tech University, USA

Adilson Borges, Reims Management School, France

 

Session 7.5 Online Advertising and WOM

Room: Redwood II

Session Chair: Kate Letheren, Queensland University of Technology, Australia

 

How companies use Facebook to promote alcohol brands to young adults.

Nina Michaelidou, Loughborough University, UK

Caroline Moraes, Birmingham University, UK

 

I’m friends with Louie the fly, not Mortein: conceptualising the new brand relationships on social media.

Kate Letheren, Queensland University of Technology, Australia

Kerri-Ann L. Kuhn, Queensland University of Technology, Australia

 

From bricks to clicks: consumer search strategy as a basis for multi-channel management.

Gerrita Van Der Veen, University of Applied Sciences, Netherlands

Robert Van Ossenbruggen, University of Applied Sciences, Netherlands

 

Consumer Evaluations of Video Ads Portraying Human-Like Avatars

Fernando Jimenes, University of Texas at El Paso, USA

Bashar Gammoh, University of Toledo, USA

Rand Wergin, University of South Dakotah, USA

 

Session 7.6 Advances in Sustainable Supply Chain Management

Room: Ironwood I

Session Chair: Mehdi Amini, University of Memphis, USA

 

Achieving triple bottom-line performance in sustainable supply chains: explicating the role of capabilities.

Karthik Iyer, University of Northern Iowa, USA

Huyen Ngo, University of Northern Iowa, USA

 

Sustainable purchasing in the retail industry: a model of environmentally responsible purchasing.

Kaveh Peighambari, Luleå University of Technology, Sweden

Mehdi Amini, University of Memphis, USA

Esmail Salehi-Sangari, Royal Institute of Technology, Sweden

 

Environmentally and socially responsible buyer supplier relationship management.

Arash Kordestani, Luleå University of Technology, Sweden

Mehdi Amini, University of Memphis, USA

Esmail Salehi-Sangari, Royal Institute of Technology, Sweden

 

Session 7.7 International Marketing Strategy

Room: Ironwood II

Session Chair: Stavroula Spyropoulou, University of Leeds, UK

 

Antecedents and consequences of marketing and innovation competence: does orientation matter?

Erkan Ozkaya, California State Polytechnic University at Pomona, USA

Tomas Hult, Michigan State University, USA

Roger Calantone, Michigan State University, USA

Cornelia Droge, California State Polytechnic University, Pomona, USA

 

The journey from market orientation to new product performance in the host country: a knowledge and learning perspective.

Mike Chen-ho Chao, William Paterson University, USA

Shan Feng, William Paterson University, USA

Fuan Li, William Paterson University, USA

 

Multiple sales channel strategy and performance: the moderating role of international experience and globalization potential.

Mika Gabrielsson, University of Eastern Finland, Finland 

Peter Gabrielsson, University of Vaasa, Finland

Tomi Seppala, Aalto University School of Economics, Finland

 

The role of conflict resolution strategies and power in the conflict-export performance relationship.

Giegor Pfajfar, University of Ljubljana, Slovenia

Maja Macovec Brencic, University of Ljubljana, Slovenia

Aviv Shoham, University of Haifa, Israel

 

Session 7.8 Doctoral Colloquium Session 3: B2B Issues

Room: Cottonwood II

Session Chair: David Ortinau, University of South Florida, USA

 

A framework for examining international student’s recruitment: a B2B relationship perspective.

Xu Huang, University of the West of Scotland, UK

Pravin Balaraman, University of the West of Scotland, UK

 

Stealing the show? how the salesperson affects the industrial brand management.

Jasmin Ulrich, TU Dortmund University, Germany

Markus Blut, Newcastle University Business School, UK

 

Predictors of franchise performance: the role of communication, conflict and satisfaction.

Yi-Chia Wu, University of Texas at Pan American, USA

Mohammad Ali Zolfagharian, University of Texas at Pan American, USA

 

Session 7.9 Advertising: Measurement and Sponsorship Issues

Room: Portola

Session Chair: Igor Makienko, University of Nevada Reno, USA

Beyond the return on advertising: elasticity of the return on advertising as a diagnostic metric to maximize profit.

Igor Makienko, University of Nevada Reno, USA

Ted Mitchell, University of Nevada Reno, USA

Advertisement-evoked arousals and advertisement repetition effects .

Jingyi Duan, University of Rhode Island, USA

Timing of sponsorship announcements: a test of temporal distance and construal level effects.

Tobias Schaefers, EBS University, Germany

Joe Cobbs, Northern Kentucky University, USA

Mark D. Groza, Northern Kentucky University, USA

 

The value and versatility of billboard advertising: management and consumer perspectives.

John L. Fortenberry Jr., Louisiana State University, USA

Peter McGoldrick, Manchester Business School, UK

 

Does sports athletes credibility affects attitude toward advertisement among consumers in penang, Malaysia.

Xin Jian Leong, Tunku Abdul Rahman College, Malaysia

Yen Nee Goh, Universiti Sains Malaysia, Malaysia

Salmi Mohd Isa, Universiti Sains Malaysia, Malaysia

 

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Friday, 10.00 a.m. - 10:30 a.m.

Refreshment break, De Anza Foyer/Exhibit Area

 

Friday, 10:30 AM

Session 8.1 International Market Expansion

Room:  Ironwood I

Session Chair: Tore Kristensen, Copenhagen Business School, Denmark

 

A factor endowment approach to international market selection for the direct selling industry.

Charles Ragland, University of Toledo, USA

Scott Widmier, Kennesaw State University, USA

Lance Brouthers, Kennesaw State University, USA

 

To what extent can being an ‘evening’ country influence its reputation and FDI attractiveness?

Carlos Burcio, ISCTE – IUL, Portugal

 

An insight into Greek SMEs’ internationalization behavior.

Lida Kyrgidou, International Hellenic University, Greece

Fragkiskos Archontakis, International Hellenic University, Greece

Christos Georgiou, Aristotle University of Thessaloniki, Greece

Eugenia Petridou, Aristotle University of Thessaloniki, Greece

 

The relationships between international orientations, capabilities, strategies, and performance: a theoretical perspective.

Yoel Asseraf, University of Haifa, Israel

Aviv Shoham , University of Haifa, Israel

 

Session 8.2 Marketing Research and Methods

Room:  Driftwood II

Session Chair: Ekin Pehlivan Yalcin, Bentley University, USA

 

Estimating online reviews adoption: a Bayesian network approach.

Ana Alina Tudoran, Aarhus University, Denmark

Ilona Heikkinen, Aarhus University, Denmark

 

Performance of two procedures for assessing discriminant validity: model comparison versus confidence intervals.

George Franke, University of Alabama, USA

 

Consumer confidence revisited and re-measured.

Volkan Yeniaras, Kadir Has University, Turkey

Antonis C. Simitiras, Swansea University, UK

George Balabanis, City University of London, UK

 

An empirical comparison of exploratory versus conventional structural equations modeling.

Bjarne Taulo Sorensen - Aarhus University, Denmark

Ana Alina Tudoran - Aarhus University, Denmark

 

Session 8.3 Political Marketing: Cases, Culture, and Policy

Room:  Redwood I

Session Chair: Anjali Bal, Dominican University of California, USA

 

Americanization of Southern African political campaigns.

Easton Simenti-Phiri, University of Chester, UK

Phil Harris, University of Chester, UK

David Perrin, University of Chester, UK

 

Political art: an investigation of the Jacob Zuma Spear painting.

Beate Stiehler, University of Johannesburg, S. Africa

Giulio Toscani, EADA, Spain

 

Kony 2012: mega viral political activism.

Anjali S. Bal, Dominican University of California, USA

Chris Archer-Brown, Bath University, UK

Karen Robson, Simon Fraser University, Canada

Daniel Hall, KTH, Royal Institute of Technology, Sweden

Kelly Weidner, Dominican University of California, USA

 

When spying is not just: a consumer surveillance framework.

Kirk Plangger, Simon Fraser University, Canada

Leyland Pitt, Simon Fraser University, Canada

Adam Mills, Simon Fraser University, Canada

 

Session 8.4 Pricing Implications for Promotion Strategy

Room: Redwood II

Session Chair: Linda Lee, Royal Institute of Technology, Sweden

 

The impact of price promotion types on sales and brand perception of premium products.

Felix Zoellner, EBS University, Germany

Tobias Schaefers, EBS University, Germany

 

Reference price reductions through repeated contacts with price promotions - the role of the saving format: a structured abstract.

Silke Bambauer-Sachse, University of Fribourg, Switzerland

Laura Massera, University of Fribourg, Switzerland 

 

Investigating the cost-benefit of sponsorship: an analysis of price, exposure, and marginal returns in motorsports.

Jonathan A. Jensen, Ohio State University, USA

Joe Cobbs, Northern Kentucky University, USA

 

Modeling country-of-origin effects in the car market: implications for pricing. 

Charalampos Saridakis, Leeds University, UK

George Baltas, Athens University of Economics and Business, Greece

 

Session 8.5 Managing Product Information Online

Room: Driftwood I

Session Chair: Joe Vella, University of Malta, Malta

 

How to manage information sharing in online marketplaces – an exploratory study.

Edward Boon, Royal Institute of Technology, Sweden

Esmail Salehi-Sangari, Royal Institute of Technology, Sweden

 

Competing for consumers online: the advertising strategies of vertically differentiated firms.

Taylan Yalcin, Chapman University, USA

Elie Ofek, Harvard University, USA

 

Session 8.6 Ethical Marketing Issues

Room:  Ironwood II

Session Chair: Sharam Alijani, Reims Management School, France

 

Enhancing organizational and marketing efficiency through ethical decision making: implications and propositions for stakeholders.

Sharam Alijani, Reims Management School, France

 

Consumer perceived ethicality of products, categories, brands and countries: a networked perspective.

Valéry Bezençon, Université de Neuchâtel, Switzerland

 

Self-regulation: the moral muscle in online ethical consumerism.         

Leslie E. Sekerka, Menlo College, USA

Deborah Brown McCabe, Menlo College, USA

Richard P. Bagozzi, University of Michigan, USA

 

Marginalized morality: making sense of questionable sport fan behaviors.       

Brent Smith, Saint Joseph's University, USA

John Lord, Saint Joseph's University, USA

Stephanie Tryce, Saint Joseph's University, USA

 

Special Session 8.7 Meet the Editors of the Marketing Education Journals

Room: Portola

Session Chair: Elsamari Botha, University of Cape Town

 

The Journal of Marketing Education

Donald Bacon, Editor, University of Denver, USA

 

Marketing Education Review

Brian Vanderschee, Editor, Aurora University, USA

 

Experiences of a neophyte author and reviewer.

Adam Mills, Simon Fraser University, Canada

 

Academic publishing - online vs paper.

Wade Halvorson, S P Jain School of Global Management, Singapore

 

Session 8.8 Sustainability and Consumers

Room: Cottonwood I

Session Chair: Peter McGoldrick, Manchester Business School, UK

 

Motivating sustainability: extending the decisional balance scale.

Peter McGoldrick, Manchester Business School, UK

Kathleen Keeling, Manchester Business School, UK

 

Self-control and sustainable consumer behavior.

Thuy Nguyen, University of North Texas, USA

Paswan Audhesh, University of North Texas, USA

 

A predictive model for affective, cognitive and behavioral consumers’ reactions to product-harm crises: applying product involvement, product type and crisis response strategies.

Chryssoula Rouvaki, Athens University of Economics and Business, Greece

Ioannis Assiouras, University of Toulouse, France               

George Siomkos, Athens University of Economics and Business, Greece

 

Time to be slow? slow movement in apparel business.

Sojin Jung, University of North Carolina at Greensboro, USA

Byoungho Jin, University of North Carolina at Greensboro, USA

 

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Friday, 12.00 p.m. - 1:30 p.m.

Lunch on your own

 

Friday, 1:30 PM

Special Session 9.1 Innovation and Wine Marketing

Room:  Driftwood I

Session Chair: Anthony Chan, Lulea University of Technology, Sweden

 

Panelists

Benoit Lecat, Burgundy Business School, France

Marianne McGarry Wolf, California Polytechnic State University at San Luis Obispo, USA

Steve Cuellar, Sonoma State University, USA

Edward Boon, Royal Institute of Technology, Sweden

 

Session 9.2 Emerging Concepts in Service Engagement

Room: Driftwood II

Session Chair: Yana G. Andonova, University of Massachusetts Amherst, USA

 

Marketing golden bytes: a revised online value creation model.

Des Laffey, University of Kent, UK

Kirk Plangger, Simon Fraser University, Canada

Deon Nel, Flinders University, Australia

 

Enhancing customer service through theatre improvisation: a theory.

Karen Robson, Simon Fraser University, Canada

 

E-Service tariffs: investigating the moderating effects of ease of use and usefulness on tariff choice of video on demand services.

Soeren Koecher, TU Dortmund University, Germany

Stefanie Paluch, TU Dortmund University, Germany

 

Service loyalty: an extended view of Oliver’s (1997) conceptualization.

Dahlia El-Manstrly, University of Edinburgh, UK

Tina Harrison, University of Edinburgh, UK

 

Session 9.3 Social Media Affinity and Empowerment

Room: Redwood I

Session Chair: Brad Carlson, St. Louis University, USA

 

If we build it they will come: understanding social network affinity.

Anjala Krishen, University of Nevada at Las Vegas, USA

Leanne Trembath, State Library of Victoria, Australia

Siva Muthaly, RMIT University, Australia

 

Exploring the role of social media in news consumption.

Iryna Pentina, University of Toledo, USA

Adam Covault, University of Toledo, USA

Monideepa Tarafdar, University of Toledo, USA

 

A model for the adoption of social media by B2B organizations.           

George Christodoulides, Birkbeck College, University of London, UK

Nikoletta-Theofania Siamagka, University of Reading, UK

Nina Michaelidou, Loughborough University, UK

 

A critical review of consumer empowerment in the social network era.

Lauren I. Labrecque, Loyola University Chicago, USA

Jonas Vor Dem Esche, Muenster University, Germany

Charla Mathwick, Portland State University, USA

Tom Novak, University of California at Riverside, USA

Charles F. Hofacker, Florida State University, USA

 

Session 9.4 Emotions, Associations, and other Brand Influences

Room:  Redwood II

Session Chair: Jean Boisvert, American University of Sharjah, UAE

 

Consumer behavior: how the "brand love" affects you.

Paula Rodrigues, Lusiada University, Portugal

Raquel Reis, Lusiada University, Portugal

Isabel Cantista, Lusiada University, Portugal

 

Co-creation and brand love: developing a theoretical framework.

Ioannis Assiouras, Toulouse Business School, France

Nicholas G. Paparoidamis, Catholic University of Liege, France

George Skourtis, University of Piraeus, Greece.

 

The influence of sponsorship on brand and event attitudes: understanding the role of emotions.

Rajdeep Chakraborti, IBS Hyderabad, India

Mark D. Groza, Northern Illinois University, USA

Joe Cobbs, Northern Kentucky University, USA

 

The effect of vertical line extensions on reciprocal brand associations structure: an accessibility-diagnosticity perspective.

Jean Boisvert, American University of Sharjah, UAE

 

Session 9.5 Strategies, Preferences and Pestering: Understanding the Young Consumer

Room: Ironwood I

Session Chair: Hayley Cocker, University of Lancaster, UK

 

Preferences of young news consumers: a conjoint analysis.

Setayesh Sattari, Linnaeus University, Sweden

Tim Foster, Lulea University of Technology, Sweden

Kaveh Peighambari, Lulea University of Technology, Sweden

Arash Kordestani, Lulea University of Technology, Sweden

 

The collective coping strategies of vulnerable consumers.

Peter Nuttall, University of Bath, UK

Julie Tinson, University of Stirling, UK

Maria Piacentini, University of Lancaster, UK

Hayley Cocker, University of Lancaster, UK

 

Pester power in low income families.

Taryn O'Neill, University of KwaZulu-Natal, S. Africa

Debbie Vigar-Ellis, University of KwaZulu-Natal, S. Africa

Samantha Paterson, University of KwaZulu-Natal, S. Africa

 

I’m lovin’ it: the salience of McDonald’s logo, slogans and colors on children.

Anjali Bal, Dominican University of California, USA

Amanda Allen, Mt. St. Mary’s College, USA

Leyland Pitt, Simon Fraser University, Canada

Pierre Berthon, Bentley University, USA

 

Session 9.6 International Consumer Behavior

Room: Ironwood II

Session Chair: Adamantios Diamantopoulos, Weatherhead Center, Harvard University, USA and University of Vienna, Austria

 

The effect of culture on perception: a critical review and research agenda for consumer research.

Minas Kastanakis, ESCP, UK

Ben Voyer, ESCP, UK

 

Local or global: the effects of generation Y’ ethnic struggles and cultural values.

Thuy Nguyen, University of North Texas, USA

Waros Ngamsiriudom, University of North Texas, USA

Lou Pelton, University of North Texas, USA

 

Subsistence consumer-merchant deviance: a conceptual foundation.

Richard J. Vann, University of Wyoming, USA

R.Bret Leary, University of Wyoming, USA

Shikha Upadhyaya, University of Wyoming, USA

Sonia Camacho, Universidad de los Andes, Colombia

Courtney Nations Baker, University of Wyoming, USA

Jose Antonio Rosa, University of Wyoming, USA

 

Immigrant consumers: ethnic identity, religiosity, materialism.

Mohammadali Zolfagharian, University of Texas at Pan American, USA

Heide Azarpajooh, University of North Texas, USA

Yasemin Tenger-Soydemir, University of Texas at Pan America, USA

 

Session 9.7 Sensory Marketing through Scent, Taste, and Neuroscience

Room: Cottonwood I

Session Chair: Dipayan Biswas, University of South Florida, USA

 

Fashionable food: when the sleeper effect turns negative information into positive attitudes.

Adrienne Foos, University of Manchester, UK

Kathy Keeling, University of Manchester, UK

Debbie Keeling, University of Manchester, UK

 

Investigating the use of scent in a medical service environment.

Maya Naja, ULF/FL, Lebanon

Judy Zaichkowsky, Simon Fraser University, Canada

Joel Bree, IAE CAEN, France

 

Olfactory imagery and emotions: neuroscientific evidence.

Meng-Hsien Lin, Iowa State University, USA

Samantha Cross, Iowa State University, USA

Terry Childers, Iowa State University, USA

 

Variety and the spice of life: the effect of spicy gustatory sensations on variety-seeking.

Sayantani Mukherjee, California State University at Long Beach, USA

Thomas Kramer, University of South Carolina, USA

Katina Kulow, University of South Carolina, USA

 

Semantic congruence effects across two sensory modalities: an implicit association perspective.

Nathalie Nibbe, Kiel University, Germany

Ulrich Orth, Kiel University, Germany

 

Session 9.8 Doctoral Colloquium Session 5: Sex, Social Media, and Identity-Signaling

Room: Cottonwood II

Session Chair: John Ford, Old Dominion University, USA

 

Revisiting the myths: sex sells!

Obinna Obilo, Louisiana Tech University, USA

 

Social media review: the impact of social media on consumer relationships.

Yueming Zou, Old Dominion University, USA

 

Activating multiple facets of the self: identity-signaling and brand personality.

Marilyn Giroux, Concordia University, Canada

 

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Friday, 3.00 p.m. - 3:30 p.m.

Refreshment break, De Anza Foyer/Exhibit Area

 

Friday, 3:30 PM

Session 10.1 Technology and Sales

Room: Driftwood I

Session Chair: Charles Ragland, University of Toledo, USA

 

Barriers to the use of mobile sales force automation systems. A salesperson’s perspective.

Heikki Karjaluoto, Jyväskylä University, Finland

Jaakko Sinisalo, Oulu University of Applied Science, Finland

Saila Saraniemi, University of Oulu, Finland

Aarne Töllinen, Jyväskylä University, Finland

 

Exploring the deliberate and creative problem solving routines of business-to-business salespeople in the context of solution selling: a conceptual framework.  

Sreedhar Madhavaram, Cleveland State University, USA

Vishag Badrinaryanan, Texas State University, USA

 

CRM/social media technology: Impact on Customer Orientation Process and Organizational  Sales Performance.

Michael Rodriguez, Elon University, USA

Robert M. Peterson, Northern Illinois University, USA

Haya Ajjan, Elon University, USA

 

A two-stage model of sales opportunity outcomes.

Dimitri Kapelianis, University of New Mexico, USA

Rodrigo Guesalaga, Piontifica Universidad Catolica de Chile, Chile

 

Special Session 10.2 Issues in Product and Service Branding: Different Contexts, Different Challenges

Room:  Driftwood II

Session Chair: Josko Brakus, University of Leeds, UK

 

The role of store image in shaping consumer trusting beliefs for private label brands.

Christos Koritos, The American College of Greece, Greece

Kalliopi Chatzipanagiotou, University of Glasgow, UK

 

Does introducing technology in services jeopardize brand image?

Aristeidis Theotokis, Leeds University, UK

 

How consumers evaluate brands endorsed by corporations: a process-based explanation.

Josko Brakus, Leeds University, UK

Khaled Ibraheem, Brunel University, UK

 

The dimensionality of customers’ propensity to co-create brand value.

Lia Zarantonello, IESEG, France

Michael A. Merz, San José State University, USA

 

Special Session 10.3 A Town Hall Meeting with Editorial Reviewers

Room: Cottonwood I

Session Chair: David J. Ortinau, University of South Florida, USA

 

Panelists

David J. Ortinau, University of South Florida, USA

Charles Ingene, University of Mississippi, USA

Jeannette A. Mena, University of South Florida, USA

James S. Boles, Georgia State University, USA

B. Mitch Griffin, Bradley University, USA

 

Special Session 10.4 Value Creation and the Role of Community in Customer Interactions

Room: Redwood I

Session Chair: Stefanie Paluch, TU Dortmund University, Germany

 

The essential role of sense of community in a high customer-to-customer interaction service setting.

Matthew Bunker, University of Northern Iowa, USA

 

Stressful life events and inter-customer social support.

Vassiliki Grougiou, International Hellenic University, Greece

 

Measurement of value co-creation: a formative approach.

Kumar Ranjan, IIM Bangalore, India

 

Saving time, money, or the environment? consumers’ motives of access-based service use.

Tobias Schaefers, EBS University, Germany

 

Session 10.5 Innovation in Wine Marketing Research

Room:  Redwood II

Session Chair: Wade Jarvis, University of Western Australia, Australia

 

Tasting & evaluating aroma of wine: frontal lobe measurement using near infrared.

Shannon B. Rinaldo, Texas Tech University, USA

Dale F. Duhan, Texas Tech University, USA

Kathryn King, Texas Tech University, USA

Brent C. Trela, Texas Tech University, USA

Tim H. Dodd, Texas Tech University, USA

 

Positive influence of m-commerce and gps on the group purchase of wine for Y-generation.

Jean-Eric Pelet, Université de Nantes, France

Benoît Lecat, Burgundy School of Business, France

 

Unveiling the influence of the consumer wine appreciation dimension on purchasing behaviour.

Pinar Kekec, Brock University, Canada

Tek Thongpapanl, Brock University, Canada

Seigyoung Auh, Thunderbird School of Global Management, USA

 

Fostering brand community through social media: a new relational framework for targeting connected consumers.

William Humphrey, Texas Tech University, USA

Debra Laverie, Texas Tech University, USA

Shannon Rinaldo, Texas Tech University, USA

 

Session 10.6 Emerging markets: Why African markets offer more than You Think!

Room:  Cottonwood II

Session Chair: Beate Stiehler, XYZ University, South Africa

 

One size does not fit all: a closer look at brands in the high net worth market of an emerging economy.

Mignon Reyneke, University of Cape Town, S. Africa

Elsamari Botha, University of Cape Town, S. Africa

 

The marketization of start-up capital to women entrepreneurs in South Africa.

Evelyn Derera, University of Kwazulu Natal, S. Africa

Pepukayi Chitakunye, University of Kwazulu Natal, S. Africa

Amandeep Takhar, University of Bedfordshire, UK

 

Brand alignment: developing a model for competitive advantage.

Sean Mccoy, HKLM, S. Africa

Peet Venter, University of South Africa, S. Africa

 

Appropriation of traditional knowledge in the base of the pyramid.

Stefanie Beninger, Simon Fraser University, Canada

 

Special Session 10.7 Sensory Aspects of Retail Atmospherics: It’s not the Same Old Song and Dance

Room:  Ironwood II

Session Chair: Courtney Szocs, University of South Florida, USA

 

Retail crowding: does ambient scent alleviate consumer anxiety?

Tina Poon, Concordia University, Canada

Bianca Grohmann, Concordia University, Canada

 

Is background music effective on retail websites?

Liz C. Wang, West Chester University, USA

Julie Baker, Texas Christian University, USA

Kirk Wakefield, Baylor University, USA

 

Chomping to the beat: the effects of music tempo on consumers’ calorie estimates.

Courtney Szocs, University of South Florida, USA

Dipayan Biswas, University of South Florida, USA

 

Session 10.8 Social Responsibility in Marketing Education

Room: Ironwood I

Session Chair: Dianne Bevelander, RSM Erasmus University, Netherlands

 

Differentiation between business school responsibility efforts across regions: a content analysis of PRME sharing information on progress reports.

Edward Boon, Royal Institute of Technology, Sweden

Olga Veligurska, Royal Institute of Technology, Sweden

 

Social responsibility in higher education: students’ perceptions.

Raquel Reis, Universidades Lusiada, Portugal

Paula Rodrigues, Universidades Lusiada, Portugal

Moritz von Schwedler, Universidades Lusiada, Portugal Elizabeth Real de Oliveira, Universidades Lusiada, Portugal

 

If students are customers, then which ones can be let go? reactions to a proposal for breaking up with underperforming students.

Brent Smith, Saint Joseph's University, USA

 

Ethical pictures: using cartoons to teach CSR.

Adam Mills, Simon Fraser University

Karen Robson, Simon Fraser University

Jan Kietzmann, Simon Fraser University

 

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DAILY HIGHLIGHTS

Saturday, May 18, 2013

 

Registration

De Anza Foyer, 8.30 a.m. – 9:30 a.m.

 

 

Saturday, 8:30 AM

Session 11.1 The Influence of Brands: Perceived Value and Persuasiveness

Room: Driftwood I

Session Chair: Jiyoon Karen Han, The University of Texas at Austin, USA

 

Message framing in healthcare marketing.

Miwa Merz, San Jose State University, USA

 

Financial services advertising: comparing business-to-business and business-to-consumer contexts.

Kunal Swani, University of Massachusetts Amherst, USA

Easwar Iyer, University of Massachusetts Amherst, USA

 

Brand reputation: does it help customers cope with service failure?

Aditi Sarkar, University of Memphis, USA

Makam S. Balalji, ICFAI Business School, India

Balaji C. Krishnan, University of Memphis, USA

 

How service bundling moderates the formation of attitudes towards service providers?

Heikki Karjaluoto, University of Jyväskylä, Finland

Chatura Ranaweera, Wilfrid Laurier University, Canada

Chanaka Jayawardhena, University of Hull, UK

Ville Fredrikson, University of Jyväskylä, Finland

 

Session 11.2 Who Needs a Sales Manager?

Room:  Driftwood II

Session Chair: Frederick Hong-Kit Yim, Hong Kong Baptist University, Hong Kong

 

Enhancing sales force performance: the impact of learning and leadership.

Nicholas G. Paparoidamis, Catholic University of Lille, France

Ruben Chumpitaz, Catholic University of Lille, France

 

Managerial power-base effects on salesperson intrinsic motivation and performance: a conservation of resources view.

Michael Mallin, University of Toledo, USA

Charles Ragland, University of Toledo, USA

 

Leading sales in the 21st century: the ambidextrous sales organization.

Javier Marcos-Cuevas, Cranfield University, UK

Lynette J. Ryals, Cranfield University, UK

Daniel M. Ladik, Seton Hall University, USA

 

Who drives sales and service persons’ job performance—a leader or a role model?

Gen Fukutomi, Kyoto Sangyo University, Japan

 

Session 11.3 Art and Emotion

Room: Redwood I

Session Chair: Jeremy Sierra, Texas State University, USA

 

The impact of consumer innovativeness, prestige price sensitivity and need for emotion on impulse buying and satisfaction.

Lukman Aroean, Bournemouth University, UK

Nina Michaelidou, Loughborough University, UK

 

Tie-in promotions in the motion picture industry: an empirical study.

Salma Karray, University of Ontario Institute of Technology, Canada

Bharat Sud, University of Guelph, Canada

Kamal Smimou, University of Ontario Institute of Technology, Canada.

 

Negative affect intimacy: the role of negative affect tags in the fine art market.

Anjali Bal, Dominican University of California, USA

Darren Dahl, University of British Columbia, Canada

Juliet Zhu, University of British Columbia, Canada

 

The effects of source credibility and salience of signals on economic performance: A study of corporate art collectors.

Monika Kackovic, University of Amsterdam, Netherlands

Joris Ebbers, University of Amsterdam, Netherlands

Nachoem Wijnberg, University of Amsterdam, Netherlands

 

Session 11.4 Knowledge is Power

Room: Redwood II

Session Chair: Patricia Norberg, Quinnipiac University, USA

 

Coping with information requests in marketing exchanges: an examination of pre-post affective control and the moderating impact of behavioral based coping.

Patricia Norberg, Quinnipiac University, USA

Daniel Horne, Providence College, USA

 

Finding mad money in a pile of debt.

Russell Nelson, University of California at Irvine, USA

Stephanie Dellande, Menlo College, USA

Mary Celsi, California State University at Long Beach, USA

Mary C. Gilly, University of California at Irvine, USA

 

Assuring me that it is as ‘good as new’ just makes second hand goods from an information processing perspective.

David Aakerman, California State University at Northridge, USA

Jing Hu, California State Polytechnic University at Pomona, USA

 

Transfer and classification of knowledge structures of digital consumers.

Kirtsen Schiele, Woodbury University, USA

Mine Ucok Hughes, Woodbury University, USA

 

Session 11.5 Till Some New Player Us Do Part

Room:  Cottonwood I

Session Chair: Helen Bruce, Cranfield School of Management, UK

 

Quantity or quality? How the firm-customer dialog influences customer relationships.

Tobias Schaefers, EBS University, Germany

H. Dieter Dahlhoff, University of Kassel, Germany

Natalia Sowik, EBS University, Germany

 

The key role of human resources policies and practices in implementing a relationship marketing orientation.

Oriol Iglesias, ESADE Universitat, Spain

Ramon Llull, ESADE Business School, Spain

Fathima Saleem, ESADE Business School, Spain

 

Interorganizational network relationships management model.

Nadezda Kolesnik, National Research University, Russia

 

Enhancing customer value measurement: a multi-dimensional index for television consumption.

Helen Bruce, Cranfield School of Management, UK

Hugh Wilson, Cranfield School of Management, UK

Emma Macdonald, Cranfield School of Management, UK

 

Special Session 11.6 The Google Online Marketing Challenge:  Real Experiential Learning

Room: Cottonwood II

Session Chair: Jamie Murphy, Murdoch Business School, Australia

 

Advertising trends and growth.

David Horrigan, Glion Institute of Higher Education, Switzerland

 

Google AdWords and the revolution in advertising.

Charles Hofacker, College of Business, Florida State University

 

Keyword advertising and the Google online marketing challenge.

Jamie Murphy, Murdoch Business School, Australia

 

Google challenge contributions to student learning.

Marilyn Lavin, University of Wisconsin Whitewater, USA

 

Special Session 11.7 International Marketing Communications

Room: Ironwood I

Session Chair: Mika Gabrielsson, University of Eastern Finland, Finland

 

Unveiling unsophistication: the use of theory in international advertising research in the top three advertising journals 2002-2012.

Fernando Fastoso, Bradford University, UK

 

Bond or brand: presenting a typology of online brand communities in a collectivistic culture.

Jugmin Han, Manchester Business School, UK

Debbie Keeling, Manchester Business School, UK

Stuart Roper, Manchester Business School, UK

 

What you see is not always what you get: exploring Chinese word of mouth.

Anjala Krishen, University of Nevada at Las Vegas, USA

Jordan Gunderson, University of Nevada at Las Vegas, USA

David Mikowski, University of Nevada at Las Vegas, USA

 

Trans-visual perception of logos: is visual perception a matter of inter-cultural differences.

Tore Kristensen, Copenhagen Business School, Denmark

Gorm Gabrielsen, Copenhagen Business School, Denmark

 

Session 11.8 Sensory Marketing in the Digital Age

Room:  Ironwood II

Session Chair: Lauren Labrecque, Loyola University at Chicago, USA

 

Does 3D make sense? the economic implications of adding a third dimension to entertainment products.

Ann-Kristin Knapp, University of Muenster, Germany

Thorsten Hennig-Thurau, University of Muenster, Germany

 

How digital signage affects shoppers’ in-store behavior: the role of the evoked experience.

Josko Brakus, University of Leeds, UK

Charles Dennis, University of Lincoln, USA

Eleftherios Alamanos, University of Lincoln, USA

 

A multidisciplinary examination of 3D virtual shopping environments: effects on consumer perceptual and physiological responses.

Manveer Mann, Old Dominion University, USA

Yuping Liu-Thompkins, Old Dominion University, USA

Ginger Watson, Old Dominion University, USA

Yiannis Papelis, Virginia Modeling, Analysis and Simulation Center, USA

 

“Hey dee-jay let’s play that song and keep me shopping all day long”. The effect of famous background music on consumer shopping  behavior.

Luca Petruzzellis, University of Bari Aldo Moro, Italy

Jean-Charles Chebat, HEC Montreal, Canada

Ada Palumbo, University of Bari Aldo Moro, Italy

 

Top

 

Saturday, 10.00 a.m. - 10:30 a.m.

Refreshment break, De Anza Foyer/Exhibit Area

 

Saturday, 10:30 AM

Session 12.1 To Possess or not to Possess

Room:  Driftwood I

Session Chair: Marie Taillard, ESCP Europe Business School, UK

 

You know you're working class when your TV is bigger than your bookcase: enduring household identity conflict.

Helen Bruce, Cranfield School of Management, UK

Hugh Wilson, Cranfield School of Management, UK

Emma Macdonald, Cranfield School of Management, UK

 

What economic success can buy for life satisfaction among rural-urban migrant consumers: perspective of acculturation.

Rongwei Chu, Fudan University, China

Matthew Liu, University of Macau, Macau

 

Rethinking identity and ownership in the digital consumption era: a qualitative study of consumer’s relationships with digital possessions.

Victoria Ligon, University of Arizona, USA

Silvia Milla, University of Arizona, USA

Tony Stovall, University of Arizona, USA

 

Shaping customer service & store atmosphere: an exploratory ethnography of retail environments.

Stephanie Mangus, Louisiana State University, USA

 

Session 12.2 European Perspectives on Marketing

Room: Driftwood II

Session Chair: Simos Chari, University of Leeds, UK

 

Attitudes toward green computing in transition economies: a Romanian perspective.

Olesia Mihai, Alexandru I. Cuza University, Romania

Victoria Seitz, California State University at San Bernardino, USA

Elias Rizkallah, La Sierra University, USA

Ehab Khamas, California State University at San Bernardino, USA

 

Counterproductive environmental performance displays: lessons from the automotive sector.

Béatrice Parguel, Université Paris-Dauphine, France

Florence Benoît-Moreau, Université Paris-Dauphine, France

 

The moderator effect of switching costs dimensions on the relationships between customer-perceived value, trust, and customer loyalty.

Dahlia El-Manstrly, University of Edinburgh, UK.

 

Cooperating in business relationships: the emergence and collapse of power symmetry, trust and common goals.

Javier Marcos-Cuevas, Cranfield University, UK

Saara Julkunen, University of Eastern Finland, Finland

Mika Gabrielsson, University of Eastern Finland, Finland

 

Born to survive: small and medium business in Russia needs marketing.

Olga Saginova, Plekhanov Russian University of Economics, Russia

Nadezhda Zavialova, Plekhanov Russian University of Economics, Russia

Irina Skorobogatykh, Plekhanov Russian University of Economics, Russia

Zhanna Musatova, Plekhanov Russian University of Economics, Russia

 

Session 12.3 Social Media and Trust, Diffusion, and User Experience

Room: Redwood I

Session Chair: Arne Baruca, Sacred Heart University, USA

 

Evaluating user experience with social networking sites: a mediated moderation relationship.

Weiling Zhuang, Eastern Kentucky University, USA

Qian Xiao, Eastern Kentucky University, USA

Maxwell Hsu, University of Wisconsin-Whitewater, USA

 

Comparing Australian and Malaysian destination's internet diffusion.

Daniel Budd, Murdoch University, Australia

Fareed Ismail, University Putra Malaysia, Malaysia

Jamie Murphy, Australian School of Management, Australia

 

Modeling customer equity: the roles of social networking sites, trust, and brand equity.

Chawanuan Kananukul, University of North Carolina at Greensboro, USA

Sojin Jung, University of North Carolina at Greensboro, USA

Kittichai Watchravesringkan, University of North Carolina at Greensboro, USA

 

The influence of social media on consumption practices.

Dhruv Bhatli, Université Paris Est, France

Chiraz Aouina-Mejri, Paris Est University, France

 

Session 12.4 Wanting That Object

Room: Redwood II

Session Chair: Martin Reimann, University of Southern California, USA

 

Consumption desire construct.

Wei Hua, Old Dominion University, USA

 

Do you still love your favorite luxury brand? the impact of consumer characteristics and purchase type on luxury divergence.

Wan Yang, University of South Florida, USA

Anna Mattila, Penn State University, USA

 

Feeling a little guilt but ruminating a lot: how indulgence impacts the effects of guilt.

Camille Saintives, Groupe ESC La Rochelle, France

Renaud Lunardo, Bordeaux Ecole de Management, France

 

Consumer-based fashion equity: proposition of a new concept and theory to understand and explain loyalty toward fashion products.

Caroline Le Bon, CERGAM IAE, France

Dwight Merunka, CERGAM IAE, France

 

Session 12.5 Sponsorship & Branding

Room: Cottonwood I

Session Chair: Margaret Johnston, University of Queensland, Australia

 

Sponsorship research: drawing on the past to shape the future of sponsorship.

Margaret A. Johnston, University of Queensland, Australia

George S. Spais, Hellenic Open University, Greece

Construal level effects in sponsorship announcements.

Tobias Schaefers, EBS Business School, Germany

Joe Cobbs, Northern Kentucky University, USA

Mark D. Groza, Northern Illinois University, USA 

 

Which model has the look and motive to be successful?

Sonia Dickinson-Delaporte, Curtin University of Technology, Australia

John Ford, Old Dominion University, USA

Donna Gill, Curtin University of Technology, Australia

 

Celebrity portfolio effects on consumer brand evaluations.

Sik Chuen Yu, University of Queensland, Australia

Ravi Pappu, University of Queensland, Australia

 

Special Session 12.6 Emerging Thoughts in Social Media: Insights from Doctoral Students

Room: Cottonwood II

Session Chair: Angeline Close, The University of Texas at Austin, USA

 

Social media measurement.             

KyungOk Kacy Kim, The University of Texas at Austin, USA

 

The relationship among self-brand congruence, brand attachment, customer engagement, and brand loyalty.        

Yana Andonova, University of Massachusetts at Amherst, USA

Elizabeth Gelfand Miller, University of Massachusetts at Amherst, USA

William Diamond, University of Massachusetts at Amherst, USA

 

Negative word of mouth behavior in social media.    

Jiyoon Karen Han, University of Texas at Austin, USA
LeeAnn Kahlor, University of Texas at Austin, USA

 

Understanding ETSY: social media and marketing within a community of sellers.

Tiffany Machado Blanchflower, University of North Carolina-Greensboro, USA

Nancy Nelson Hodges, University of North Carolina-Greensboro, USA

 

Session 12.7 Sensory Marketing through Touch

Room: Ironwood I

Session Chair: Courtney Szocs, University of South Florida, USA

 

Feeling blue: the effects of visual cues on temperature perceptions.

Courtney Szocs, University of South Florida, USA

 

I’ve got you under my skin: tactile stimulation of clothing.

Mya Pronschinske, University of Wyoming, USA

Kent Drummond, University of Wyoming, USA

 

Consumer imagination: an empirical examination of the impact of need for haptic information.

Nancy Spears, University of North Texas, USA

Atefeh Yazdanparast, University of Evansville, USA

 

The effects of ambient light on consumer product choices.

Dipayan Biswas, University of South Florida, USA

Courtney Szocs, University of South Florida, USA

Donald Lehmann, Columbia University, USA

 

Session 12.8 To Adopt or Not to Adopt New Market and Technological Offerings

Room: Ironwood II

Session Chair: Abdul Ashraf, University of New South Wales, Australia

 

Adoption of online shopping: a technology acceptance perspective.

Abdul Ashraf, University of New South Wales, Australia

Tek Thongpapanl, Brock University, Canada

Mohammed Razzaque, University of New South Wales, Australia

The influence of technology addiction on technology acceptance and use: an exploration of mobile communication technology.

Kenneth Graham, Mississippi State University, USA


The dark side of buyer-supplier relationships in the adoption of disruptive technologies.

Michael Obal, Temple University, USA

Richard Lancioni, Temple University, USA

 

Investigating the role of trust in mobile banking acceptance.

Rania Mostafa, Damanhur University, Egypt


Top

 

Index of Participants

 

 


Aakerman, David

11.4

Abdalla, Carla

2.5

Aboulnasr, Khaled

4.7

Abratt, Russell

3.2

Agarwal, Sharad

1.8

Ainsworth, Jeremy

5.6

Ajjan, Haya

10.1

Alamanos, Eleftherios

11.8

Alijani, Sharam

8.6

Allen, Amanda

9.5

Amini, Mehdi

7.6

Anaza, Nwamaka

1.1

Andonova, Yana G.

9.2, 12.6

Anokhin, Sergey

4.4

Aouina-Mejri, Chiraz

12.3

Archer-Brown, Chris

8.3

Archontakis, Fragkiskos

8.1

Aroean, Lukman

2.7, 11.3

Ashie, Ebenezer

4.4

Ashley, Christy

5.1

Ashman, Rachel

6.5

Ashraf, Abdul

12.8

Ashrafi, Leila

2.1

Asseraf, Yoel

8.1

Assiouras, Ioannis

6.6, 8.8, 9.4

Audhesh, Paswan

8.8

Auh, Seigyoung

10.5

Aygoren, Oguzhan

2.4

Azarpajooh, Heide

9.6

Babakus, Emin

7.4

Babin, Barry

2.2, 3.8, 7.4

Bacon, Donald

5.7, 8.7

Badrinaryanan, Vishag

10.1

Bagozzi, Richard P.

8.6

Bai, Yulan

2.1

Baines, Paul

2.4

Baker, Courtney Nations

9.6

Baker, Julie

10.7

Bakshi, Madhupa

1.7

Bal, Anjali

3.9, 8.3, 9.5, 11.3

Balabanis, George

1.1, 4.9, 8.2

Balalji, Makam S.

11.1

Balaraman, Pravin

7.8

Ballantyne, David

6.1

Baltas, George

8.4

Bambauer-Sachse, Silke

8.4

Banerjee, Syagnik

5.1

Barry, James

4.9

Bartier, Anne Laure

6.7

Baruca, Arne

1.3, 12.3

Beatty, Sharon

7.4

Bendle, Neil

4.5

Beninger, Stefanie

2.3, 4.8, 10.6

Benoît-Moreau, Florence

12.2

Berthon, Pierre

7.3, 9.5

Besharat, Ali

3.7

Bevelander, Dianne

4.8, 10.8

Bezençon, Valéry

8.6

Bhatli, Dhruv

4.4, 12.3

Bick, Geoff

3.2

Bienstock, Carol C.

5.8

Bigi, Alessandro

2.4

Billiot, Theresa

4.5

Biswas, Dipayan

9.7, 10.7, 12.7

Blanchflower, Tiffany Machado

12.6

Blut, Markus

7.8

Boisvert, Jean

9.4

Boles, James S.

10.3

Bonera, Michelle

2.4

Boon, Edward

2.6, 8.5, 9.1, 10.8

Borella, Paolo

4.4

Borges, Adilson

3.3, 4.9, 7.4

Boso, Nathaniel

4.4

Botha, Elsamari

4.2, 5.7, 8.7, 10.6

Boukis, Achilleas

7.4

Boveda-Lambie, Adrianna

5.1

Bowe, Jasha

5.5

Brakus, Josko

1.4, 6.3, 10.2, 11.8

Brambilla, Flavio Regio

7.2

Brandstaetter, Marion

1.6

Bree, Joel

9.7

Brito, Eliane

2.5

Brouthers, Lance

8.1

Brown McCabe, Deborah

4.4

Bruce, Helen

11.5, 12.1

Budd, Daniel

12.3

Bunker, Matthew

10.4

Burcio, Carlos

2.8, 8.1

Burnaz, Sebnem

6.4

Burt, Ann

5.4

Busch, Paul

5.2

Butler, Timothy

4.6

Byun, Kyung-Ah

5.6

Cadogan, John W.

4.4

Calantone, Roger

3.1, 7.7

Camacho, Sonia

9.6

Campbell, Colin

5.3

Cantista, Isabel

9.4

Cao-Alvira, Jose J.

3.6

Carlson, Brad

1.7, 9.3

Celsi, Mary

11.4

Chakraborti, Rajdeep

9.4

Chan, Anthony

9.1

Chang, Kuei-Feng

2.3, 3.1

Chang, Sue Ryung

4.1

Chao, Mike Chen-ho

7.7

Chapuis, Claude

6.1

Chari, Simos

12.2

Chatzipanagiotou, Kalliopi

10.2

Chebat, Jean-Charles

11.8

Chernikov, Valentin

2.8

Chiagouris, Larry

3.7

Childers, Terry

9.7

Chiou, Jyh-Shen

3.7

Chitakunye, Pepukayi

10.6

Choi, Sunhee

1.5

Chreim, Samia

2.3

Christodoulides, George

5.1, 9.3

Chrysochou, Polymeros

2.7

Chu, Rongwei

6.2, 12.1

Chumpitaz, Ruben

6.7, 11.2

Chung, Christina

1.3

Clark, Julia

2.4

Cliquet, Gérard

3.6, 6.2

Close, Angeline

5.3, 6.2, 12.6

Cobbs, Joe

7.9, 8.4, 9.4, 12.5

Cocker, Hayley

9.5

Cosgrove, Kenneth

4.5

Costa Pinto, Diego

1.6, 4.9

Covault, Adam

9.3

Cowart, Kelly

3.4

Crittenden, Victoria

2.2, 4.8, 5.3

Crittenden, William F.

4.8

Cross, Samantha

9.7

Cruz-Milán, Oliver

4.6

Cuellar, Steve

9.1

Cunningham, Janice

5.6

Dahl, Darren

11.3

Dahlhoff, H. Dieter

11.5

Dass, Mayukh

5.6

Davcik, Nebojsa

1.5

Davis, Donna

5.8

Defty, Michael

2.7

Deitz, George

7.4

Dellande, Stephanie

11.4

Dennis, Charles

11.8

Derera, Evelyn

10.6

Deshpande, Sameer

2.3

Diamantopoulos, Adamantios

6.6, 9.6

Diamond, William

12.6

Dickinson, John

5.7

Dickinson-Delaporte, Sonia

12.5

Dimitriu, Radu

1.4

Dodd, Tim H.

10.5

Dornas, Karen

2.5, 7.2

Dorner, Florian

1.6

Dos Santos, Cristiane

3.3

Droge, Cornelia

3.1, 7.7

Drummond, Kent

12.7

Du Preez, Ronel

1.7

Duan, Jingyi

7.9

Duhan, Dale F.

10.5

Dzhogleva, Hristina

4.1

Ebbers, Joris

11.3

Echchakoui, Said

1.2

Eddleston, Kimberly

4.8

Eddy, Alex

5.7

Eggers, Fabian

4.4

Ek Styvén, Maria 

4.3

El-Manstrly, Dahlia

9.2, 12.2

Engström, Anne

2.1, 4.3

Enz, Matias G.

3.2

Ertekin, Selcuk

3.4

Farshid, Mana

2.1

Fastoso, Fernando

11.7

Feng, Shan

7.7

Ferreira, Mateus

2.5

Ferrell, Linda

5.4

Ferrell, O.C.

2.2, 5.4, 6.9

Fifield, Chuck

5.2

Flint, Daniel

5.5

Fock, Henry

1.2

Foos, Adrienne

9.7

Ford, John

1.7, 6.8, 9.8, 12.5

Forkman, Sebastian

3.2

Fortenberry, John L.

7.9

Foscht, Thomas

1.6, 2.6

Foster, Tim

9.5

Fox, Gavin

2.1

Franke, George

8.2

Frazier, Gary

2.2

Fredrikson, Ville

11.1

Freitas, Ana Augusta

7.2

Friedman, Mike

6.7

Frishammar, Johan

4.4

Friske, Wesley

1.5, 5.8

Fukutomi, Gen

11.2

Gabrielsen, Gorm

11.7

Gabrielsson, Mika

7.7, 11.7, 12.2

Gabrielsson, Peter

7.7

Gammoh, Bashar

7.5

Gao, Li

6.2

Georgiou, Christos

8.1

Ghazisaeedi, Mehdi

3.3

Giannopoulos, Antonios A.

6.6

Gill, Donna

12.5

Gillison, Stephanie

7.4

Gilly, Mary C.

11.4

Gineikiene, Justina

2.1

Giraldo Oliveros, Mario Eduardo

7.2

Giroux, Marilyn

1.4, 9.8

Gkiouzepas, Lampros

1.7

Goh, Yen Nee

7.9

Golicic, Susan

5.5

Goneos-Malka, Amaleya

4.8

Gonzalez, Christine

3.6

Graham, Kenneth

12.8

Grange, Camille

6.5

Grant, Philip

2.6, 6.4

Griffin, B. Mitch

10.3

Grimm, Pamela

7.1

Gritzali, Alkmini

1.4

Grobler, Anské

4.8

Grohmann, Bianca

10.7

Grohs, Reinhard

6.4

Grougiou, Vassiliki

10.4

Groza, Mark D.

1.2, 7.9, 9.4, 12.5

Gruber, Verena

1.8

Guesalaga, Rodrigo

10.1

Guiffrida, Alfred L.

5.8

Gulati, Jeff

4.5

Gunawong, Panom

3.4

Gunderson, Jordan

11.7

Hadjimarcou, John S.

2.7

Hale, Dena

4.9

Hall, Daniel

4.5, 6.4, 8.3

Hall, Zachary

4.1

Halvorson, Wade

8.7

Han, Jiyoon Karen

11.1,

 12.6

Han, Jugmin

11.7

Han, Sidney Su

4.7

Haniff, Zeenath

4.6

Hanna, Richard

4.6

Harris, Phil

8.3

Harrison, Tina

9.2

Hayes, Robbie

6.1

Heald-Fisher, Stephanie M.

4.8

Heikkinen, Ilona

8.2

Henneberg, Stephan

3.2, 7.1

Hennig-Thurau, Thorsten

3.3, 11.8

Herter, Marcia

1.6, 4.9

Herz, Marc

6.6

Hetesi, Erzsébet

3.2

Hodges, Nancy

2.4, 12.6

Hofacker, Charles F.

9.3, 11.6

Høgevold, Nils M.

1.8

Holloway, Samuel

3.1

Hong-Kit Yim, Frederick

1.2, 11.2

Horne, Daniel

11.4

Horrigan, David

11.6

Hsiao, Cheng-Chieh

3.7

Hsu, Maxwell

12.3

Hu, Bing

6.3

Hu, Jing

11.4

Hua, Wei

12.4

Huang, Xu

7.8

Huber, Frank

1.5

Hughes, Mine Ucok

11.4

Hult, Tomas

2.2, 3.1, 7.7

Humphrey, William

10.5

Huré, Elodie

3.6

Ibraheem, Khaled

10.2

Ibrahim, Essam

4.9

Iglesias, Oriol

1.3, 11.5

Ingene, Charles

10.3

Isa, Salmi Mohd

7.9

Isik, Mine

6.4

Ismail, Fareed

12.3

Iyer, Easwar

11.1

Iyer, Gopalkrishnan

2.7

Iyer, Karthik

7.6

Jaber, Mohamad Y.

5.8

Jack, Eric

1.6

James, Kevin

7.4

Jarvis, Wade

4.3, 6.1, 10.5

Jayawardhena, Chanaka

3.4, 11.1

Jensen, Jonathan A. 

8.4

Jimenes, Fernando

7.5

Jin, Byoungho

8.8

Johnston, Margaret

12.5

Jordaan, Yolanda

4.6

Julkunen, Saara

12.2

Jung, Sojin

8.8, 12.3

Kachen, Sheen

4.6

Kackovic, Monica

11.3

Kagan, Albert

3.6

Kahlor, LeeAnn

12.6

Kaminakis, Kostas

7.4

Kananukul, Chawanuan

12.3

Kapelianis, Dimitri

10.1

Karjaluoto, Heikki

3.4, 10.1, 11.1

Karray, Salma

11.3

Kastanakis, Minas

9.6

Katsaridou, Iliana

7.4

Katsikeas, Constantine

6.9

Kaufman, Ira

5.7

Keeling, Debbie

2.3, 9.7, 11.7

Keeling, Kathleen

2.3, 9.7, 8.8

Kekec, Pinar

10.5

Kelleher, Carol

1.4

Kennedy, Karen

3.1

Khamas, Ehab

12.2

Khan, Aila

6.4

Kiecker Royall, Pamela

6.5

Kietzmann, Jan

3.7, 7.3, 10.8

Kilpatrick, Brett

3.2

Kim, Jonghoon

1.3

Kim, Kacy

4.6, 12.6

Kim, Una

4.6

King, Kathryn

10.5

Kirk, Colleen

2.6, 3.7

Kladou, Stella

6.6

Kleyn, Nicola

3.2

Klopper, HB

1.8

Knapp, Ann-Kristin

11.8

Koecher, Soeren

9.2

Kolesnik, Nadezda

11.5

Köpfer, Kim L.

6.4

Kordestani, Arash

7.6, 9.5

Koritos, Christos

10.2

Koschate-Fischer, Nicole

6.6

Kostopoulos, Giannis

7.4

Kouchtch, Sergei

2.8

Kramer, Thomas

9.7

Kretinin, Andrey

4.4, 5.8

Krishen, Anjala

4.6, 9.3, 11.7

Krishnan

1.2

Krishnan, Balaji C.

11.1

Kristensen,  Tore

8.1, 11.7

Krystallis, Athanasios

2.7

Kubacki, Krzysztof

6.3

Kuhn, Kerri-Ann L.

7.5

Kulow, Katina

9.7

Kumar, Anvita

4.9

Kurz, Katharina

7.1

Kyrgidou, Lida

8.1

Kyriakopoulos, Kyriakos

3.1

Labrecque, Lauren

1.3, 9.3, 11.8

Ladik, Daniel

5.1, 11.2

Laffey, Des

9.2

Lala, Vishal

3.7

Lancioni, Richard

12.8

Lang, Bodo

3.3

Langan, Ryan

3.7

LaPlaca, Peter

6.9

Latour, Kathryn

1.7

Latour, Michael

1.7

Laverie, Debra

10.5

Lavin, Marilyn

11.6

Le Bon, Caroline

12.4

Le Bon, Joel

3.5

Leary, R.Bret

2.6, 9.6

Lecat, Benoît

5.5, 6.1, 9.1, 10.5

Lee, Hyun-Joo

4.7

Lee, Linda

5.6, 8.4

Lee, Richard

5.5

Lee, Sangno

1.5

Lehmann, Donald

12.7

Leisen Pollack, Birgit

1.1

Lemon, Katherine

6.9

Lenzen, Michael

1.5

Leong, Xin Jian

7.9

Leonidou, Constantinos N.

2.7, 3.1

Leonidou, Leonidas C.

2.7

Letheren, Kate

7.5

Li, Fuan

7.7

Ligon, Victoria

12.1

Lin, Chin-Feng

5.9

Lin, Meng-Hsien

9.7

Liu, Fang

5.5

Liu, Matthew

6.2, 12.1

Liu, Yu

2.5

Liu-Tompkins, Yuping

11.8

Llull, Ramon

11.5

Locander, David

5.6, 6.8

Lockshin, Larry

5.5

Lord, John

8.6

Lunardo, Renaud

12.4

Lytovchenko, Irina

2.7

Ma, Minghui

7.1

Macclure, Todd

1.2

MacDonald, Emma

11.5, 12.1

Macovec Brencic, Maja

7.7

Madhavaram, Sreedhar

10.1

Madill, Judith

2.3

Makienko, Igor

7.9

Mallik, Suman

7.1

Mallin, Michael

11.2

Maloles III, Cesar

2.6

Maloles, Cesar

1.6

Mangus, Stephanie

1.2, 12.1

Mann, Manveer

11.8

Marcos-Cuevas, Javier

3.2, 11.2, 12.2

Mariano, Joe

5.4

Marshall, Greg

6.9

Massera, Laura

8.4

Mathwick, Charla

9.3

Mattila, Anna

12.4

Mattsson, Jan

3.5

McCabe, Deborah Brown

8.6

McColl, Rod

3.5

McCoy, Sean

10.6

McGoldrick, Peter

1.8, 6.5, 7.9, 8.8

McKay-Nesbitt, Jane

5.7

McKay-Nesbitt, Jane

4.3

Mena, Jeannette A.

10.3