Academy of Marketing Science®
A Message from President O.C. Ferrell
The Academy of Marketing Science is pleased to announce that for the second straight year the Journal of the Academy of Marketing Science (JAMS) has the highest impact factor of any marketing journal. The impact factor is used to measure the importance of a journal by calculating the number of times selected articles are cited in a time period. JAMS with a 2019 impact factor of 9.36 is not only the most cited marketing journal but is ranked third out of all business journals. This accomplishment has been achieved by the leadership of previous editors including Tomas Hult and Rob Palmatier. Currently John Hulland, Editor-in-Chief, and Mark Houston, Co-Editor, are guiding the journal, which received over 710 submissions last year. I encourage you to read Mark Houston’s editorial, “Four Facets of Rigor,” in the July 2019 issue of JAMS. Mark defines the appropriate level of rigor necessary for publishing success. JAMS is marketing’s flagship journal and has achieved this through the balance in rigor and relevance.
The marketing discipline should be concerned with not only rankings, but also the contributions of journals to advancing marketing knowledge. We should be mindful that all ranked journals provide opportunities for scholars to contribute by addressing research questions that face our discipline. Some of those issues relate to the impact of technology such as AI, marketing robotics, and analytics using big data. Marketing should be concerned with not only demand stimulation, but also the impact of marketing strategies on society.
The AMS Review with Editor-In-Chief, Stephen Vargo, has taken a leadership position in advancing marketing theory and conceptual development of marketing. Under previous editor, Manjit Yadav, the journal was recognized as world class in its contributions. The annual conference in Vancouver and World Marketing Congress in Edinburgh provided hundreds of proceeding abstracts and papers that focus on contemporary marketing developments.
The Academy of Marketing Science is developing a publishing code of ethics to assist our members and the marketing discipline to maintain high integrity in academic publishing. The code will address conducting research authorship, plagiarism, conflicts of interest, human subjects, and reviewing. Our goal is to provide the code later this fall.
Please note that the Academy of Marketing Science is dedicated to promoting high standards and excellence in the creation and dissemination of marketing knowledge and the furtherance of marketing practice through organizational leadership.