2017 AMS Annual Conference
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2017 AMS Annual Conference

The 45th AMS Annual Conference

5/24/2017 to 5/26/2017
When: Wednesday, May 24, 2017
Where: Hotel del Coronado
1500 Orange Avenue
Coronado, CA 92118
United States

Online registration is closed.
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2017 AMS Annual Conference

Coronado Island, California

Hotel del Coronado

May 24-26, 2017


Conference Program Co-Chairs:

Narongsak (Tek) Thongpapanl, Brock University

Kate Pounders, University of Texas at Austin


Conference Program


Call for Papers 

Deadline for Submission: November 11th, 2016

Providing customer value. That is the fundamental premise of marketing and will be the focus of this year’s conference. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media.

Program Co-Chair, Kate Pounders, discusses Annual Conference Program Click Here

Online Registration Form: Online Registration Closed

Offline Registration FormRegistration in person at Conference is Available

Purchase Additional/Guest Tickets: Must Purchase At Event

“By attending the 2017 AMS Annual Conference, each individual attendee is responsible for all personal obligations with the Hotel/Resort including but not limited to personal charges for rooming (hotel room), incidental charges, any special requests made to the hotel with respect to a hotel room, meeting room or any group functions, liability for damages including destruction of property or losses due to fire, burglary (theft), or negligent behavior.”

AMS Announces Ben Lee's Selection as 2017 Distinguished Marketer: 

The AMS 2017 Distinguished Marketer is Ben Lee. Ben is Chief Marketing Officer and Chief Operations Officer for Pierry Inc. (https://pierryinc.com/), an industry-leading marketing software and digital marketing solutions company. He joined Pierry in 2013, when it was just one office with less than 10 employees in Redwood City, California, and -- along with founder and CEO Josh Pierry -- transformed it into an award-winning international agency counting more than 100 employees with offices in Asia and across the United States.He is a tireless advocate for the marketing discipline and a worthy representative of the title AMS Distinguished Marketer.


Conference FAQ: Click Here

Conference Rates:

On-Site Fellow: $500

On-Site Student: $400

Conference Hotel--Hotel del Coronado  (http://hoteldel.com/)

The location of the conference is the grand Hotel del Coronado, a classically historic beachfront hotel in

the city of Coronado, just across the San Diego Bay from San Diego.

 ***You must be registered for the conference to reserve a room at the conference rate or your reservation will be cancelled.***

***AMS Annual Conference Attendee are limited to booking one guest room***

Conference Rate: $255 per night for single, $255 per night for double, $284 per night for triple, $309 per night for quad.

•To reserve your room, call the hotel between 9 AM and 5 PM U.S. Pacific Time at

2017 AMS Professional Development Seminar and Certificate Program

For details about the 2017 Professional Development Seminar and Certificate Prgoram, follow this link: http://www.ams-web.org/event/2017CertificateProgram

2017 AMS Doctoral Consortium

For details about the 2017 Doctoral consortium, follow this link: http://www.ams-web.org/?page=2017DocConsortInfo

To download a nomination form, follow this link: http://c.ymcdn.com/sites/www.ams-web.org/resource/resmgr/2017_annual/Consortium/2017_AMS_Doctoral_Consortiu.docx

Post-Conference "Advanced" PLS Workshop

Date/Time:   Saturday, May 27, 2017, 9.00 am – 2.00 pm

Cost:             $130 (Participants must be an active AMS member.)

Registration Deadline: May 20, 2017

Presented by Joe Hair and Marko Sarstedt.

For more information, follow this link: https://ams.site-ym.com/events/EventDetails.aspx?id=926788

EasyChair Conference Paper Submission System

EasyChair - Conference Paper Submission System: Submit your paper via the EasyChair Submission System

For help with EasyChair, visit our help page by clicking HERE

Copyright Release Form

Exhibitor Contract - Click Here

Contact Information
Academy of Marketing Science
c/o Louisiana Tech University
P.O. Box 3072
Ruston, LA 71272
Email: ams@latech.edu
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