2015 AMS World Marketing Congress
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The 18th Academy of Marketing Science World Marketing Congress (WMC) cohosted by the University of Bari Aldo Moro.

7/14/2015 to 7/18/2015
When: 7/14/2015
Where: Palace Hotel
Via Francesco Lombardi, 13
Bari 70122

Online registration is closed.
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The 18th AMS World Marketing Congress

Bari, Italy / July 14-18, 2015 

Hosted by AMS and University of Bari Aldo Moro

Conference Program Co-Chairs: 

Luca Petruzzellis, University of Bari Aldo Moro, Italy

Russ Winer, New York University, USA

Offline Registration Form

***Please note that the Early Bird registration deadline is 06/14/2015***

***You have to be a current and active member of AMS (ie paid membership fees within last 12 month) to be eligible to register for the conference***

Preliminary Program

2015 AMS WMC Proceedings - Author Guidelines

Copyright Release Form


 Palace Hotel, Bari, Information 

To book a hotel room, please call Mr Alberto Alfonso or Ms Rosaria Annoscia at +39 080 522 96 92 or +39 080 522 96 78. You can also send an email to info@palacehotelbari.itWhen booking, specify "World Marketing Congress" in requests for special rates, EUR 159 Classic, EUR 179 Superior, EUR 199 Executive.   The hotel will book rooms until the allocated rooms are sold out for each day or until one month prior to the start of the event.

Palace Hotel Reservations Form      Palace Hotel Reservations Form


Special Events


You may choose 1 of 2 optional tours for Saturday July 18, 2015.  Each tour offers a delightful chance to enjoy an authentic regional experience organized by experts in the heritage of the Puglia.  The half-day long tours include an expert guide, comfortable coach transportation, and lunch in a restaurant authentic to the local.  The price for each tour is $135 all inclusive.  Click on each tour below to see a description or in the designated spot to register.  The tours must be booked in advance.

Cooking Class:

On Thursday, July 16, 2015 at 6 PM, Rossella Speranza, native of Puglia with experience in restaurants globally including the Culinary Institute of America in California, will present a cooking class demonstrating how to prepare dishes traditional to the Puglia.  For a description of the cooking class, click here.  The price for the cooking class is $80.  To reserve your spot, complete the following form: Cooking Class Registration/Invoice Form.


Author Information:  Click here to enter submission system


Rediscovering the Essentiality of Marketing 

The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Further, determining new marketing theories and practical methods whose effectiveness can be truly measured must be added to the list of current challenges for today and tomorrow. In such a period in marketing history, achieving and managing efficient and effective marketing actions is a necessity. Determining such actions is based on practical experience, solid theory and appropriate research methodology.

The 18th Academy of Marketing Science World Marketing Congress will serve as a platform for scholars from around the globe to present theories, research findings and special topic sessions to focus on today’s marketplace challenges.


The Congress

The congress will have presentations of peer-reviewed papers, as well as special topic sessions. The papers can range from theory development to concepts for measurement and modeling to testing propositions in empirical or experimental studies. Papers based on cross-cultural studies and having international implications are particularly welcome.

As an international event, this meeting is an excellent opportunity to submit work that explores marketing issues in today’s emerging markets and other relevant topics not directly related to the theme. The various tracks provide you avenues to present research results and special sessions across the broad spectrum of our discipline.

Also woven into the fabric of the congress will be experiences tied to the culture of the area.

We look forward to seeing you and to offer the opportunity to engage in lively intellectual discussions, make new professional connections and experience warm fellowship. These are the trademarks of Academy of Marketing Science World Marketing Congresses.



Offline Registration Form

 ***Please note that the Early Bird registration deadline is 06/14/2015***

***You have to be a current and active member of AMS (ie paid membership fees within last 12 month) to be eligible to register for the conference***


NOTE:  All accept/reject emails have been sent.  If you have not received one, follow up with the program chair at luca.petruzzellis@uniba.it.

Call for Papers


2015 AMS WMC Proceedings

Ready to Submit?  Visit the submission page to upload a submission (click here).
***Please note: AMS is now using a NEW paper submission website. All users will need to create a new account. This account is different from your AMS membership account.***
Submission Deadline: October 21, 2014


You may submit a full paper or a structured abstract for consideration as described in the CFP.  This link contains an example structured abstract: click here



About Bari, Italy


The city embodies the bridge between Occident and Orient. It is rich in historical places, such as basilicas, cathedrals, castles and sanctuaries that have been challenged by time, earthquakes, raids and destruction and yet still stand before us today with their majesty and richness: places of prayer as well as artistic study and interest.
The surroundings are full of small villages and picturesque historic districts. They bear witness to yesteryear with their sumptuous palaces, squares, and gardens: symbols of the civil and religious standing of a community, of a past rich in history and tradition that are still in use. Furthermore, the Apulia region has been ranked by AC Nielsen as one of the the best Italian regions for food and drink.
Our host Università degli Studi di Bari Aldo Moro was founded in 1925 and has been a driving force for the economy of the area. It is recognized as a central institution in the Mediterranean region. The University of Bari is one of the biggest in the South of Italy and one of the oldest universities in Italy. In particular, the School of Economics was founded in Bari more than 120 years ago as the Royal School of Commerce, given that the city was one of the main crossroads for trade and commerce. 



Lungomare di Bari





Alberobello, Italy



Click on the links below to learn more about Bari and Italy's Puglia region:

Contact Information
Academy of Marketing Science
c/o Louisiana Tech University
P.O. Box 3072
Ruston, LA 71272
Email: ams@latech.edu
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