2015 Annual Conference
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5/12/2015 to 5/14/2015
When: 5/12/2015
Where: Westin Denver Downtown
Denver, CO

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2015 Academy of Marketing Science Annual Conference  

Denver, Colorado

Tuesday, May 12 – Thursday, May 14, 2015



Conference Program Co-Chairs:

Angeline G. Close, The University of Texas at Austin

Diana L. Haytko, Florida Gulf Coast University


Preliminary Program

Conference Hotel: Westin Denver Downtown

**Westin Denver Downtown block is sold out. Please click below for overflow accommodations at the Sheraton Denver Downtown**

1672 Lawrence Street, Denver, CO 80202

For information, call 888-627-8435 


Sheraton Denver Downtown 


1550 Court Place, Denver, CO 80202


To book a room call (303) 893-3333 or click on the following link: https://www.starwoodmeeting.com/Book/acmafo


AMS conference rates are available until May 6: Single/Double-$179; Triple-$199

Offline Conference Registration Form   


***Please note that the Early Bird registration deadline is 04/08/2015***

***You have to be a current and active member of AMS (ie paid membership fees within last 12 month) to be eligible

to register for the conference***


2015 AMS Proceedings - Author Guidelines

Copyright Release Form



Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing!?


Marketing is ubiquitous; it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they drift off to sleep. America spends the most money in the world on advertising and other marketing communication. So, it could be said that marketing IS America’s pastime, as much so as the classics: baseball, hot dogs, and apple pie.

As such, the theme for the AMS Annual Conference is “Celebrating America’s Pastimes: baseball, hot dogs, apple pie and Marketing!?” Despite our field’s challenges, we have much to cheer. Let’s discuss all of the good things that marketing can do, your research efforts and your results that will help us all move forward and focus on the positive that marketing can provide to consumers, stakeholders and society.

The conference is being held in Denver, Colorado, known as the Mile High City (at 5,280 ft.), the Queen City of the Plains, and the Gateway to the West.  The city was founded by outdoorsmen and entrepreneurs searching for gold, silver, cattle, and technology. These days, Denver is known for its sports teams, the Broncos in the Super Bowl 7 times (winning twice), the Rockies have been in the World Series, the Avalanche having won the Stanley Cup twice. Denverites are passionate about their sports.  The city is also known for its food and spirits. Well beyond the Denver omelet are Rocky Mountain Oysters, the Denver sandwich and Green Chiles. Denver is a hub for craft breweries; Esquire magazine ranked it among the top 7 cities in the country for microbrews and it’s known as “the Napa Valley of Beer.” The Rocky Mountains are a short drive away, with any outdoor activity you could imagine (yes, you can probably still ski in May). We hope that you will be able to enjoy your favorite pastime in this beautiful city. In fact, we have planned the conference in a way to allow you some time away from sessions to explore and study marketing in all its glory. It’s also primetime for the Colorado Rockies and Coors Field is nearby…..easy to get your fill of baseball, hot dogs and more than a little marketing.

Want more information about Downtown Denver? Check out this video.


Offline Registration Form

 ***Please note that the Early Bird registration deadline is 04/08/2015***

***You have to be a current and active member of AMS (ie paid membership fees within last 12 month) to be eligible to register for the conference***


PLS-SEM Pre-Conference Workshop

Joe Hair, Christian Ringle, and Marko Sarstedt will be conducting a PLS-SEM workshop on Monday, May 11 from 1:30 to 6:30pm.

Click here for more details.



 Interested in exhibiting at the 2015 AMS Annual Conference? Click here to access the exhibitor contract.


 Mary Kay Doctoral Dissertation Competition

Sponsored by Mary Kay, Inc. and the Academy of Marketing Science, doctoral candidates in marketing who have completed their dissertation during January 1, 2014 - December 31, 2014 are eligible for the Mary Kay Doctoral Dissertation Award. 

Click here for more details.





Inaugural 2015 AMS Doctoral Consortium

Continuing its tradition of commitment to marketing doctoral education, the Academy of Marketing Science proudly announces the 2015 AMS Doctoral Consortium, which will be held immediately after the AMS Annual Conference this May in Denver, Colorado, USA. 



Click here to see the call for papers.


2015 AMS Proceedings 


Click here if you are Ready to Submit.


***Please note: AMS is now using a NEW paper submission website. All users will need to create a new account. This account is different from your AMS membership account.***


Competitive papers can be submitted and published either in the form of a full paper or structured abstract.  Follow this link to an example structured abstract submission.  Note that while tables/figures can be included in a structured abstract submission, they cannot be included in the final published Proceedings abstract.  Full papers can be both submitted and published with tables and figures (included at the end of the manuscript upon submission).



Conference Hotel: Westin Downtown

Want more information about Downtown Denver? Check out this video.


Contact Information
Academy of Marketing Science
c/o Louisiana Tech University
P.O. Box 3072
Ruston, LA 71272
Email: ams@latech.edu
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