2016 AMS Annual Conference
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2016 AMS Annual Conference

5/18/2016 to 5/21/2016
When: 5/18/2016
Where: Walt Disney World Contemporary Resort
Magic Kingdom
Lake Buena Vista, FL 32830-8413
United States

Online registration is closed.
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2016 AMS Annual Conference

Disney's Contemporary Resort at Walt Disney World Resort's Magic Kingdom

Lake Buena Vista, Florida


Click HERE for

Official Printed Program



Online Program (does not include official room assignments and does not include late changes to the program that are reflected in "printed program"): 


Deadline for Submission: CLOSED 

Call for Papers

Registration Form


The 44th AMS Annual Conference takes place at the fabulous Disney's Contemporary Resort, within steps of Disney's Magic Kingdom with it's signature attractions like Space Mountain and Cinderella's Castle.  Keeping with the trends of a changing world, the theme of this conference is a focus on creating marketing magic, especially in terms of future trends. Disney sets the standard for creating memorable customer experiences through service magic!  The conference picks up on those themes.  Click below to get your fast pass to a great conference!

Conference Hotel--Disney's Contemporary Resort

Please note that the Contemporary Resort is sold out. However, guests can still make a reservation at the Grand Floridian at the same rate ($219). The Grand Floridian is on the same monorail line as the Contemporary and only a few stops away.

***You must be registered for the conference to reserve a Contemporary or Grand Floridian guest room at the conference rate or your reservation will be cancelled.***

***AMS Annual Conference Attendee are limited to booking a single guest room***

Conference Rate: $219 per night, plus $25 for each additional adult

  • To reserve your room, call the hotel directly at 407-939-4686.

  • Click here to plan your Disneyworld trip--purchase specially-priced tickets, check in online, and much more!

  • Click here to watch a video about the amazing Disney's Contemporary Resort!!
  • Disney’s Magical Express can be booked with a valid Walt Disney World hotel reservation. Guests under age 18 must have parent or guardian permission to call.

    U.S. and Canada Number: (407) 939-1936,  United Kingdom Number: 0800 16 90 730.

Conference Registration Form

“By attending the 2016 AMS Annual Conference, each individual attendee is responsible for all personal obligations with the Hotel/Resort including but not limited to personal charges for rooming (hotel room), incidental charges, any special requests made to the hotel with respect to a hotel room, meeting room or any group functions, liability for damages including destruction of property or losses due to fire, burglary (theft), or negligent behavior.”

Extra Event Registration (Guest Tickets) ***only for guests of registered conference attendees; all tickets are nonrefundable***

If you would like to purchase guest tickets for any of the events, please click here.


2016 AMS Golf Tournament 

Participate in the 3rd annual AMS Golf Tournament featuring 2-person scramble teams.

Saturday May 21st, starting at 12:20 PM.

For more information, visit the website here.


Service Magic Tour

Get behind-the-scenes access to Walt Disney World attractions and entertainment and see how Disney brings the magic to life! *** For Adults Only ***

Friday May 20th, starting at 3:00 PM. 

For more information, visit the website here. 

 2016 AMS Doctoral Consortium

Continuing its tradition of commitment to marketing doctoral education, the Academy of Marketing Science proudly announces the 2nd Annual AMS Doctoral Consortium, which will be held in conjunction with the AMS Annual Conference this May at the Contemporary Resort at Walt Disney World, Florida, USA. Doctoral students worldwide who are completing or have completed at least three years of their program are eligible for nomination. Students must be nominated by their dissertation chair or major professor (see details below). Only one student per university can be nominated.

Click here for more information.


2016 Mary Kay Doctoral Dissertation Competition  

Exhibitor Contract



Helpful Slides 

2016 AMS Proceedings


2016 PLS-SEM Post-Conference Workshop

Orlando, USA: 21 May 2016, Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3, Post-Conference Workshop, 2016 Academy of Marketing Science (AMS) Annual Meeting

Place: Walt Disney World Contemporary Resort, Orlando, FL 

Date: 21 May 2016

Time: 9 AM to 2 PM

Presenters: Joe Hair, Christian M. Ringle, and Marko Sarstedt

Costs: $150 for AMS members; $350 for Non-AMS members

Click here for the flyer and more information!

Register here 



Ready to Submit: Enter Submission System Here

Structured Abstract Example

Helpful Slides 

2016 AMS Proceedings

Contact Information
Academy of Marketing Science
c/o Louisiana Tech University
P.O. Box 3072
Ruston, LA 71272
Email: ams@latech.edu
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