French Marketing Association
The Academy of Marketing Science (AMS) and the French Marketing Association (Association Française du Marketing or AFM) have a reciprocal affiliation relationship. AFM is the leading association of French-speaking marketing professors in the world and has objectives, programs, and standards similar to those of AMS.
The AFM is a key strategic parnter with AMS. As this partnership grows, AMS members may wish to become more familiar with the AFM. Click here to visit the AFM web site. The affiliate journal, Recherche et applications du marketing, is now accepting English language submissions and is available online in both French and English. The AMS-AFM partnership is looking for avenues to expand our relationship. The most recent development is a Call for Collaborative Research Proposals. AFM, AMS, and the Berkman Charitable Foundations are teaming up to provide funding assistance for projects consisting of teams of AFM and AMS members. You can find links to the Call and application on the AFM announcement page.
The Blog of the French Marketing Association is the place for finding and sharing new marketing perspectives based on academic research published in marketing journal…less the scientific complexity!