Monday, August 27, 2018
Posted by: Barry Babin
Corroborating Empirical Evidence from Published Marketing Research: Special Issue of JBR. Deadline December 1.
Every question a finding from the literature? The conventional wisdom is that once something is published, it need not be re-examined. Corroboration attempts need to be published with potential to take on status equal to the original finding. Quantitative research syntheses also provide evidence for corroboration and should be encouraged. Consider a submission to the special issue edited by Babin, Herrmann, Lopez, and Ortinau. See the links below for more.