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News & Press: External News

JBR CFP: Corroborating Evidence

Monday, August 27, 2018   (0 Comments)
Posted by: Barry Babin

Corroborating Empirical Evidence from Published Marketing Research: Special Issue of JBR.  Deadline December 1.

Every question a finding from the literature?  The conventional wisdom is that once something is published, it need not be re-examined. Corroboration attempts need to be published with potential to take on status equal to the original finding. Quantitative research syntheses also provide evidence for corroboration and should be encouraged.  Consider a submission to the special issue edited by Babin, Herrmann, Lopez, and Ortinau.  See the links below for more.

Call for Papers and Reviewers

Instructions for Contributors

Contact Information
Academy of Marketing Science
c/o Louisiana Tech University
P.O. Box 3072
Ruston, LA 71272