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News & Press: External News

Price and Value Research

Monday, August 27, 2018  
Posted by: Barry Babin

RAM Special Issue: Deadline January 1, 2019

Price and value are central themes in marketing: Price is the only variable in the mix that is a source of revenue and profit for a company, while value creation is the primary objective for any organization.  See the Call for Papers to find out how to participate:

Link to Call for Papers.

Contact Information
Academy of Marketing Science
c/o Louisiana Tech University
P.O. Box 3072
Ruston, LA 71272