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Code of Ethics


 Academy of Marketing Science
Publishing Code of Ethics


This code of ethics should be considered as advisory guidelines based on existing best practices to be used by the various participants in the scientific publishing process (i.e., authors, reviewers, and editors). The guidelines are developed to assist in informing and promoting integrity in academic publishing. There will always be judgments about best practices, and the code is designed to provide guidance on the most appropriate ways to promote publishing integrity.The purpose of the code is for providing information, not creating new standards. The scientific community has developed principles, standards, and guidelines that this code represents. The Committee on Publishing Ethics (COPE) is an excellent source for additional guidelines and cases on specific breaches of publication ethics and the resolution of conflicts. Publication Ethics


1      Conducting Research

  • Research projects should be designed to use the most appropriate methodology to address the topic under investigation.
  • All data sources and methods should be accurately disclosed.
  • Sources of potential bias should be identified, and any errors discovered should be reported.
  • The discovery of errors requiring corrections or clarifications should be made available at any stage of the research and publishing process.
  • Assessment instrument(s) should be valid and reliable for the stated use. When validity or reliability has not been determined, strengths and limitations of results should be disclosed. 
  • Integrity of data handling and analysis is critical to the scientific process; authors’ procedures should be transparent to reviewers and authors should avoid opportunistically manipulating findings or omitting data to enable support for a desired pattern of results.
  • For any research project that includes human participants as data sources, there needs to be a discussion that identifies the overall “defined target population” of interest as well as “inclusion” and/or “exclusion” of the factors used to determine individuals’ qualifications as participants in the research project.
  • If data are involved in the manuscript, the cover letter should state whether the authors are equally responsible for the integrity of the data, data analyses, and data reporting. Note that all authors risk negative consequences of retractions or other sanctions should the data be later determined as problematic due to fabrication, selection, misinterpretation, careless handling, failure to exercise due diligence in considering construct validity of multi-item measures, or selective reporting of empirical results including the suppression of results inconsistent with the preconceived notions of the author(s).
  • If incentives are provided for participation in research, efforts should be made to offer reasonable and appropriate inducements for participation.  In no case should coercion be involved in obtaining respondents (i.e. participate or lose points in a class).


2      Authorship

  • Only those who make significant intellectual contribution(s) to the development of the project (e.g., in positioning, design, data collection, and/or analysis) and/or the crafting of the manuscript (including subsequent revisions) should be considered co-authors. 
  • Any form of contribution of others, including the general discussion of ideas, carrying out aspects of data collection on behalf of the author team, suggesting analyses or offering technical assistance, or copy-editing and providing comments, should be recognized in the acknowledgements, but such scope of work does not rise to co-authorship and the provider should not have such expectation.
  • In planning the research, it is important to determine those who will qualify for authorship; contributors, but not authors; and the order of authorship.
  • The practice of placing co-authors on the article for reasons other than their active participation (i.e., gift authorship) is not acceptable.
  • Before submitting a manuscript, all co-authors involved should agree to take responsibility for problems  with the research as evidenced in the final manuscript.
  • The author(s) are entirely responsible for the intellectual property developed in this work and should submit work with the acknowledgment that these authors know of no other person(s)/entity whom can later make a claim to ownership (authorship) of this work.
  • Any change in authorship during the course of the review process must be accompanied by individual, signed consent stating full agreement and volition to any addition, deletion, or change of authorship order from that stated in the original title page and in the submission system documentation.
  • Faculty committee members or dissertation advisors should not use coercive influence to be named an author on the work stemming from a thesis/dissertation.  Faculty or committee members should not submit the work of a student as their own. 


3      Plagiarism

  • The use of published or unpublished ideas or content should be referenced fully.
  • When two or more papers share the same conceptual framework, hypothesis, and/or data, all previous articles should be identified. Redundant publication should be avoided when papers are published without proper cross references.
  • All references should be based on the original publication, not taken from the reference(s) of other publications.
  • Since plagiarism among junior authors may result from poor mentorship or supervision,  co-authors should provide appropriate oversight to prevent plagiarism.
  • Self-plagiarism, or ideoplagiarism, should be avoided by citing previous work. The author(s) should certify that the work is not plagiarized from other published or publicly available sources, including previously published works by a member of the author team.
  • Copying or adopting sentences from a wide range of sources without documentation must be avoided.


4      Conflicts of Interest

  • Any interest or involvement that could influence the editor or reviewers should be disclosed.
  • Authors should not suggest reviewers who know the authors’ work or who are close associates of any member of the author team. 
  • Financial support of the research should be acknowledged if material.
  • Editors have a responsibility not to develop reciprocation agreements with other editors or to engage in behavior that results in mutual exchange of publishing each other’s work across journals. 
  • Attempting to influence editors by providing special rewards or benefits with the expectations of special publishing favor is not acceptable.
  • A manuscript should not be submitted to a second publication outlet until the manuscript has been withdrawn or a decision has been made at a prior outlet at which the manuscript is under review.


5      Human Subjects and Respondents

  • Subjects or respondents should provide informed consent allowing for voluntary participation.
  • Informed consent should not be coerced or improperly pressured on any participant in the research process.
  • Subjects or respondents should not be encouraged to withdraw from the research  for the purpose of impacting results. 
  • The privacy and the confidentiality of subjects and respondents should be protected.
  • Organizational compliance and training for human subjects and respondents must be implemented as required.
  • Proper Human Subjects documentation (IRB Requirements) need to be filed with the supervising institution as per current practices of the institution represented.
  • Experimental subjects should be debriefed properly immediately following the research procedure.


6      Reviewing

  • Reviewing for journals is a professional activity, and the integrity of the discipline depends on this responsibility.
  • Reviewers should respect the confidentiality of and the proprietary rights of the author(s). 
  • A reviewer should not offer substantive, detailed criticism on matters where he/she lacks expertise. . 
  • Report any ethical violations or irregularities such as plagiarism or conflicts of interest by reporting observations to the editor. 
  • Reviewers should inform the editor if assigned a manuscript for which they recognize the author(s). 
  • Provide appropriate feedback of the strengths and weaknesses of the manuscript. 
  • Provide suggestions based on academically valid reasons, avoiding criticisms that are presented without explanation or justification. Reviewers should inform the editor if he/she has previously reviewed an assigned manuscript for another publication.
  • Reviewers should not agree to review a submission at a point in time when they know in advance that they cannot return the review timely or should disclose that information to the soliciting editor.
  • Reviewers should not review papers for which an author has provided notification to the reviewer that he/she was listed as a potential reviewer.  




Contact Information
Academy of Marketing Science
c/o Louisiana Tech University
P.O. Box 3072
Ruston, LA 71272