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Director of Technology and Data Management
Dana Harrison

The Director of Technology ad Data Management serves the Academy by staying abreast of the current and changing technological climate with respect to ethics, law, and protecting our members privacy and data. 

Dr. Harrison is an Assistant Professor of Marketing and Stanley P. Williams Faculty Fellow at the College of Business and Technology, East Tennessee State University.  Her academic research focuses on the intersection between business ethics, customer relationship management and marketing analytics methods.  Dana's research has been published in journals such as the Journal of Business Research, Journal of Product and Brand Management, Journal of Business and Industrial Marketing, Journal of Marketing Analytics and Journal of Marketing Channels. She is the co-author of the Essentials of Marketing Research (5th edition) and the Essentials of Marketing Analytics (1st edition under contract) with McGraw Hill. She currently serves as a Direct Selling Education Foundation Fellow. In 2017, she was co-recipient of the Harold & Muriel Berkman Charitable Foundation Research Grant. Dana continues to be an active member of the Academy of Marketing Science serving in various capacities such as track co-chair, session chair, delivering numerous conference presentations and as a co-developer and presenter for the Teaching Marketing Analytics Certificate Program since 2018.

Contact Information
Academy of Marketing Science
c/o Louisiana Tech University
P.O. Box 3072
Ruston, LA 71272