Sponsored by Mary Kay, Inc. and the Academy of Marketing Science, doctoral candidates in marketing who have defended their dissertation proposal during January 1-December 31 of the calendar year prior to the AMS Annual Conference to which they wish to submit are eligible for the AMS Mary Kay Doctoral Dissertation Proposal Award. Candidates for the award should have completed a successful proposal defense within the calendar year prior to the year in which the AMS Annual Conference of submission takes place.
Get feedback from leading marketing scholars.
With the number of submissions and rejections increasing across the major marketing journals, receiving feedback from leading marketing scholars before submitting your articles is critical to increase your chances of publication. By sending your entry, two knowledgeable scholars from your research area will review your work and give you feedback. This will help you fine-tune your research as you prepare it for submission.
Increase your visibility and academic reputation.
An important aspect of your career is to establish your academic reputation. By sending your entry, you will have the opportunity to be a finalist and present at the AMS Annual Conference. Aside from improving your reputation, sending an entry can also help you become more visible in the job market through networking with other academics.
Network with industry leaders.
The competition is generously sponsored by Mary Kay, a leading direct selling company with a presence in more than 35 markets on five continents. Competition finalists will have the chance to network with Mary Kay top executives. Improving such industry connections can inspire your research and teaching, as well as lead to valuable research project opportunities.
Structure and fine-tune your research program.
Whether you’re conducting experimental, econometric, or conceptual work, adequately writing and structuring your dissertation is key for graduation and future journal submissions. Investing the time in developing and sending your entry means you’ll set aside time and resources toward such structuring. This can give you a much clearer picture of the direction of your research and its publishability.
Fund your future research.
Developing your research portfolio often necessitates substantial resources for subject compensation, hardware and software acquisition, and other expenses. By sending your entry, you will have the opportunity to earn an award of up to $1,000 that can help with research funding. In addition, you’ll receive a one-year membership to the Academy of Marketing Science.
Eligibility Requirements: Finalists must attend and register for the AMS Annual Conference in order to be considered as the winner or a runner-up for either award. Candidates may not be considered for both the proposal and dissertation awards during the same year. If a candidate successfully defends both the proposal and the final dissertation in the same year, then he or she will only be considered for the Mary Kay Doctoral Dissertation Award. Doctoral students from programs at any recognized university, college of higher learning, business school or management school worldwide are eligible for the AMS Mary Kay Doctoral Dissertation or Proposal Competition.
Submission and Winner Selection Process: To be considered, please submit an electronic version of a dissertation abstract that is no longer than 15 double-spaced pages (including appendices, tables, figures and references). In the title of your submission, please clearly indicate whether your submission is a “Dissertation Award Submission” or a “Dissertation Proposal Award Submission.” Example: “Brand Extensions: A New Perspective—Dissertation Proposal Award Submission.” Submissions covering any marketing-related topic, methodology and research interest are welcome.
Your submission should be formatted using the guidelines for the Journal of the Academy of Marketing Science. Do not include any identifying information in the submission itself (either within the text or as part of the document’s properties), as it will undergo a blind review. Feel free to contact the chairs of the competition for additional information on the submission process. All submissions must be sent in PDF format.
Before the AMS Annual Conference, three finalists will be chosen for each award based on the blind reviewer feedback. The winners for each award will be chosen from the three finalists at the AMS Annual Conference based on the quality of their dissertation research and their presentations at the conference. For each category, the winner will receive $1,000 and a one-year membership to the Academy of Marketing Science. Two runners-up will receive $500 each.