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O.C. Ferrell


Dr. O.C. Ferrell is the James T. Pursell, Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures at Auburn University. Dr. Ferrell holds a Ph.D. from Louisiana State University in Marketing, an M.B.A. in Marketing as well as a B.A. in Sociology from Florida State University. Dr. Ferrell is President-Elect of the Academy of Marketing Science. He was formerly Vice-President of Publications for the Academy of Marketing Science and was Past President of the Academic Council of the American Marketing Association. He received the AMS Cutco/Vector Distinguished Educator Award for contributions to the marketing discipline. Additional recognition includes being the first recipient of the Marketing Education Innovation Award for the Marketing Management Association, Lifetime Achievement Award from the Macromarketing Society and special award for service to doctoral students from the Southeast Doctoral Consortium. He has chaired 13 dissertations. Dr. Ferrell is co-author of several leading textbooks including Business Ethics: Ethical Decision Making and Cases (13th edition), Marketing (19th edition), Marketing Strategy (6th edition), Business and Society (5th edition) Management (4th edition) and Introduction to Business (13th edition). He has published in the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Public Policy & Marketing, AMS Review as well as others. Dr. Ferrell has served as an expert witness is some high profile ethics, legal and marketing cases.  

Executive Vice President/Director
Harold W. Berkman


Dr.Harold W. Berkman is the Founding Fellow of the Academy of Marketing Science.  He is retired from his position of Vice Dean and Professor of Management and Marketing at the University of Miami. He is the founding Editor of the Journal of the Academy of Marketing Science. Since the inception of AMS he has served as Executive Vice President and Director. Dr. Berkman has authored or co-authored 18 textbooks and numerous scholarly articles.  He earned a Combat Infatryman Badge for action seen during WWII including during the battle for the Ardennes better known as the Battle of the Bulge. 

Past President
Adilson Borges


Dr. Borges is IRC Professor of Marketing at NEOMA Business School in France.  He has been and is involved with the AMS in numerous ways including co-chairing the 41st AMS Annual Conference in New Orleans in 2012, the 15th World Marketing Congress in 2011 in Reims and the 2005 AMS International Retail Symposium also in Reims, and he previously served as VP-Programs and VP-Membership. Adilson’s research appears in numerous academic outlets including Journal of Consumer Psychology, Marketing Letters, Journal of Business Research, Journal of Retail and Consumer Services, Recherche et Application en Marketing, and the Journal of Retail and Distribution Management. He serves as an Editorial Review Board Member on the Journal of the Academy of Marketing Science, Journal of Business Research and Journal of Marketing Theory and Practice. He has lectured in many countries including France, the USA, South Africa, China and Brazil.

 Julie Moulard


Dr. Moulard (Ph.D., Texas A&M University) is an Associate Professor and the Balsley-Whitmore Endowed Professor in Business at Louisiana Tech University.  Julie’s research has been published in journals such as Journal of the Academy of Marketing ScienceJournal of Business Research, and Psychology & Marketing, among others. She serves as an editorial review board member for Journal of the Academy of Marketing Science and Journal of Business Research and as an ad hoc reviewer for Journal of Marketing and AMS Review. An active AMS Fellow since 2001, Julie previously served as the AMS Vice President for Membership—North America. She has also participated as a track chair, presenter, session chair, discussant, and reviewer for numerous AMS conferences. In 2013, Julie was presented with the inaugural AMS Harold and Muriel Berkman Award for Faculty Achievement and Development for her service to AMS as a junior faculty member. Julie also received the AMS Jane K. Fenyo Award for best paper authored by a doctoral student in 2003.


Vice President for Programs
Brad D. Carlson 


Brad D. Carlson (Ph.D., Oklahoma State University) is an Associate Professor of Marketing and Director of the PhD Program in the Richard A. Chaifetz School of Business at Saint Louis University. His research focuses on consumer-brand relationships, branding issues and the frontline employee-customer interface. His research is award-winning and has been published in the Journal of Marketing Research (forthcoming), Journal of the Academy of Marketing Science, Journal of Applied Psychology, Psychology & Marketing, Journal of Business Research, International Journal of Advertising, and Journal of Marketing Theory and Practice among others. Brad is heavily involved with AMS, previously serving as AMS Associate Director for Programs, Co-Chair of the 2014 AMS Annual Conference in Indianapolis, and Co-Chair of the 2016 and 2017 AMS Doctoral Consortia.

Vice President for Development
Janna M. Parker


DBA, Louisiana Tech University) is an Assistant Professor of Marketing at James Madison University. Her research interests include retailing, advertising, social media and sustainability. Her research has been published in Journal of Business Ethics and Journal of Consumer Marketing. She is a contributing author of the textbook: Social Media Marketing, 2nd Edition. She also has a chapter in Sustainable Water Use and Management. She joined AMS as a doctoral student and has stayed actively involved as a presenter, reviewer and session chair. She was a track co-chair for the 2014 AMS Conference in Denver.

Vice President for Membership (International)
Patricia Rossi


Patricia Rossi (Assistant Professor of Marketing, IÉSEG School of Management) has been involved with AMS in different ways. She has presented her research in several AMS Conferences since 2013. Patricia served as reviewer and session chair in many conferences, while also being track chair in 2016. She contributed to the organization of the 2016 AMS WMC in Paris and edited the 2016 AMS WMC Proceedings. Patricia co-edited the 2017 AMS Annual Conference Proceedings and the 2017 AMS WMC Proceedings. Her research appears in the Journal of the Association for Consumer Research, Journal of Advertising, Journal of Retailing and Customer Services, among other journals.

Vice President for Membership (USA)
Mark Peterson

Dr. Mark Peterson teaches marketing classes across all levels (undergrad, EMBA and PhD) at the University of Wyoming.  He received his Ph.D. in marketing from Georgia Tech in 1994 and joined the University of Wyoming faculty in Fall 2007.  He is proud to have taught the EMBA students business research methods each year since arriving at UW.  He has also taught Energy MBA students a course focused on energy and sustainable consumption.  He is currently the editor of the Journal of Macromarketing—a journal that focuses on how marketing and society influence each other.  In this way, he is a thought leader for better business practices.  SAGE Publications published Mark’s book Sustainable Enterprise: A Macromarketing Approach in 2013. Mark has years of experience in the marketing research industry where he served as a methods consultant on field-research projects for a variety of clients ranging from Fortune 500 companies to start-ups.  His more than 50 refereed-publications that have appeared in leading journals in marketing, innovation and entrepreneurship.  He was a faculty member at the University of Texas at Arlington where he developed a graduate course in qualitative research that he taught for 10 years to students pursuing a specialized masters’ degree in marketing research.  Dr. Peterson was a Fulbright Scholar at Bilkent University in Ankara, Turkey in 2006.  He spent the 2014-2015 year as a visiting professor at Wake Forest University’s School of Business.  

Vice President for Publications
Jim Boles

James (Jim) Boles is Professor of Marketing and Department Head of the Marketing, Entrepreneurship, Sustainable Tourism and Hospitality Department at The University of North Carolina Greensboro (2014- current). Jim also is a co-founder and currently Director of the North Carolina Sales Institute (NCSI). Jim is a former editor of the Journal of Personal Selling and Sales Management and has published over 70 academic journal articles and has numerous other publications. His research has appeared in a variety of journals including: Journal of Marketing, Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Personal Selling and Sales Management, and the Journal of Applied Psychology. He was awarded a Lifetime Achievement Award from the Sales Special Interest Group of the American Marketing Association in 2014. While at Georgia State University, he received recognition awards for research, teaching, and service. In addition to his work and academic experience, Professor Boles has conducted sales research and/or training for many organizations including: AT&T, NationsBank (now Bank of America), Scientific Atlanta, Alfa-Laval, Honeywell, and the Atlanta Olympic Committee. In the sales and customer service area, he has presented open-enrollment seminars to key account managers and executives from major corporations such as PPG, BP, Exxon, Bank of America, Honeywell, and DuPont. He also has consulted with firms on marketing strategy, sales, and innovative/creative thinking. Internationally, he has conducted a sales training program for NCB Bank in Kingston, Jamaica. Jim has also conducted personal selling and marketing management programs in Jamaica and negotiations seminars for managers in the Caribbean. In the Middle East (Bahrain), he has conducted customer service seminars for firms in the banking/financial sector and has taught Marketing Strategy in a joint EMBA program between the University of Alexandria (Egypt) and Georgia State University.  

Nina Krey


Nina Krey (Assistant Professor of Marketing, Rowan University) was named the inaugural AMS Doctoral Fellow in Marketing while earning her Doctorate at Louisiana Tech University.  From 2012-2016, Nina’s AMS experience includes member management, conference organization, day-to-day communications, web management, journal administration and finances.  Nina has presented her research at numerous AMS Conferences (the first in 2009), participated as a special session speaker, and coedited the 2014 AMS Annual Conference Proceedings.  Her research appears in the Journal of Business Research, Journal of Business, Marketing and Decision Sciences, and more. Nina received the 2015 Outstanding Teacher-Scholar Doctoral Student Competition sponsored by InstantlyTM. 


Co-Director of International Programs
John B. Ford, PhD 

John Ford is a Professor of Marketing and International Business, Eminent Scholar and Haislip-Rohrer Fellow at Old Dominion University in Norfolk, Virginia. His research interests focus on cross-cultural perceptual research particularly in the areas of advertising, nonprofit organizations and scale development and research methodology in a cross-cultural context. He has been actively involved with the Academy of Marketing Science since 1987, and began his role as an officer in 1998. He is presently serving with Barry Babin as Co-Director of International Programs. He is an AMS Distinguished Fellow and has also been awarded the Harold Berkman Service Award. He has served as President, V.P. for Membership-North America, Secretary-Treasurer, and he spent six years as the Editor of the Academy of Marketing Science Quarterly. He has served as Track Chair, Presenter, Session Chair and Discussant at numerous AMS conferences over the years, and has served as the Conference Program Co-Chair for the 2001 Academy of Marketing Science World Marketing Congress in Cardiff, Wales, the 2013 World Marketing Congress in Melbourne, Australia and the 2018 World Marketing Congress in Porto, Portugal. He has also served on the Board of Governors from 2012-2018. He is presently serving as the Editor-in-Chief of the Journal of Advertising Research and the Associate Editor for Advertising for The Journal of Business Research. His research has been published in such journals as Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Advertising Research, Journal of International Marketing, Psychology and Marketing, Journal of Business Research, Industrial Marketing Management, International Marketing Review, Journal of Current Issues and Research in Advertising, Journal of World Business, and Journal of Services Marketing among a number of other national and international journals.



Contact Information
Academy of Marketing Science
c/o Louisiana Tech University
P.O. Box 3072
Ruston, LA 71272