2027 World Marketing Congress
July 20 - 23, 2027
Lisbon, Portugal
Welcome to the 2027 WMC Information Page
Conference Registration will open SOON!!!!
Cultural Activities - Thursday (attendee can only attend ONE activity. It will be chosen at time of registration at a cost of $40 USD)
1. Belém Guided Walking Tour (50 spots)
A guided walking tour through Lisbon's historic Belém district, including the MAAT, Monument to the Discoveries, Belém Tower, and Jerónimos Monastery. The tour ends with a traditional Pastel de Belém for each participant.
2. Quinta da Bacalhôa – Wine Tasting & Palace Tour (50 spots)
A guided visit to the historic Bacalhôa Palace and Wine Museum, followed by a Portuguese wine tasting. Includes round-trip transportation and a 4-hour experience.
3. MUSA Craft Beer Experience (30 spots)
A visit to MUSA's craft brewery in Marvila, including an introduction to Portuguese craft beer and a tasting of four different beers. Participants can also enjoy the MUSA Rooftop afterwards.
4. Tagus River Catamaran Cruise (36 spots)
A three-hour catamaran cruise along the Tagus River, offering views of Lisbon's waterfront and landmarks.
All activities are optional, priced at USD 40 per participant, and have limited availability.
Accommodations
Lisbon can provide accommodations for all tastes and budgets. Several hotels near the conference venue will provide special rates to WMC participants. Click here to view an extensive list of accommodations. Please book via email and include the code in order to receive the special rates.
Already a member? Click here to register for the AMS WMC