2026 World Marketing Congress - Vilnius

VU Central Campus Tour (40 persons max) Guided exploration of Vilnius University’s historic central campus, one of the oldest in Eastern Europe. The tour covers courtyards, St. John’s Church, the library, and key academic spaces while outlining the university’s role in regional intellectual history. Vilnius City Walking Tour (40 persons max) Walking route through the UNESCO-listed Old Town, presenting Gothic, Renaissance, Baroque, and neoclassical landmarks. The tour highlights Cathedral Square, Gediminas Avenue, "independent republic" of Užupis , and major historical turning points that shaped the city. Trip to Historical Capital Trakai (40 persons max) Excursion to Trakai, the former capital of the Grand Duchy of Lithuania. The focus is Trakai Island Castle, Karaim heritage & cuisine, and the political significance of the region in medieval state formation. Wildlife and Forest Tour around Vilnius (20 persons max) Nature-based experience in the forests surrounding Vilnius. The tour examines local ecosystems, native flora and fauna, and the environmental structure of the Baltic landscape. Vilnius Food Tour (20 persons max) Culinary exploration of traditional and contemporary Lithuanian cuisine. Participants sample regional dishes while learning about historical influences from Baltic, Polish, Jewish, and Karaim food traditions. Duke Palace Tour (40 persons max) Visit to the Palace of the Grand Dukes of Lithuania, reconstructed on its historical site. The tour presents statehood development, dynastic history, and archaeological findings linked to Lithuania’s ruling elite. Hiking Tour in the nature (30 persons max) Guided hike through natural areas near Vilnius, combining physical activity with landscape interpretation. Route will include the river valleys, hills, and forest trails shaped by glacial geography.