President’s Message: Spring 2024
The Academy of Marketing Science continues to be at the forefront of advancing the academic discipline of marketing, committed to providing high-integrity publications, conferences, and career development resources for our members. Our inclusive and engaging conference environments foster networking opportunities with global scholars, while our flagship publications, the Journal of the Academy of Marketing Science and AMS Review, alongside the insights shared in our conferences, provide cutting-edge knowledge for the discipline.
We are all looking forward to the upcoming annual conference in Coral Gables, Florida (May 22-24), thanks to the outstanding leadership of chairs Mayoor “Max” Mohan and Fernando R. Jiménez. Additionally, the 25th World Marketing Congress in Bel Ombre, Mauritius (June 25-29), co-chaired by Joël Le Bon and Dwight Merunka, promises to be another exceptional event.
The 2024 annual conference in Coral Gables, Florida, will be held at the iconic Biltmore Hotel, renowned for its historic significance and luxurious amenities. Situated on 150 acres of tropical landscape, the hotel boasts an 18-hole championship golf course, elegant dining options, and a 23,000 square foot signature pool offering attendees a truly memorable experience.
The World Marketing Congress will take place from Tuesday, June 25th to Saturday, June 29th, 2024, at the esteemed Heritage Awali Golf & Spa Resort in Mauritius. Nestled in the Domaine de Bel Ombre, this 5-star resort showcases a fusion of African, Asian, and European influences, with the adjacent “Le Château” golf course consistently recognized as the Indian Ocean’s Best Golf Course.
Embedded within the themes of our upcoming conferences is the imperative for our discipline to reignite a forward-looking perspective. The integration of AI into marketing represents a paradigm shift, enabling swift advancements in customer insights, communication strategies, and precision targeting. Marketers now leverage AI-driven analytics for predictive modeling, trend analysis, and campaign optimizations, signaling an era of ongoing innovation. However, this evolution presents new challenges, necessitating a commitment to thought leadership in addressing emerging trends and ethical considerations.
As we progress on our journey, let us be guided by gratitude and empathy, inspiring us to pose insightful questions and pioneer innovative solutions that positively influence our community. Together, let's cultivate an environment of inclusivity and support, thereby shaping a marketing discipline that is both compassionate and enlightened.
I look forward to seeing you at the next conference!
Brad D. Carlson
