Improving marketing through
collaboration, research and insight.
A community of scholars advancing marketing.
The Academy of Marketing Science (AMS) is the premier professional association for marketing academics. Since 1971, AMS events and publications have connected scholars from across the globe seeking innovative solutions to drive scholarship about the practice of marketing.
Marketing and AI: Shaping the Future Together
2024 AMS Annual Conference:
Coral Gables, Florida • May 22nd-24th, 2024
AMS Member Insights
Amid conversations about AI and a shifting media landscape, marketing is changing, and researchers and practitioners alike are adapting. At our 2023 Annual Conference, we spoke with AMS members about their key takeaways and advice for the present moment.
AMS Publications
Keep up with the latest developments in marketing research, theory and practice.