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A Ranking of Marketing JournalsGo to the Website of
Michigan State University

G. Tomas M. Hult, Michigan State University
William T. Neese, University of North Alabama
R. Edward Bashaw, University of Arkansas at Little Rock

The following ranking is a component of a comprehensive three-sample study published in the Journal of Marketing Education (Spring 1997). The objective of the study was to rank marketing journals based on their importance in disseminating scholarly marketing knowledge. Two indices were used to rank the journals: (1) importance/prestige index and (2) popularity/familiarity index. To be included on the ranking list, a journal had to be ranked by at least 5% of the number of respondents that ranked the top journal in the field. A stratified sample of 1,000 marketing academicians at the assistant, associate, and full professor levels was used to compile the rankings. In addition, two samples of 500 academicians each were used to validate the initial results using different ranking methods. The complete study includes rankings pertaining to the overall sample and also segmented samples (i.e., doctoral, non-doctoral, AACSB accredited, and non-AACSB accredited institutions). Please look for the complete study in the Spring 1997 issue of the Journal of Marketing Education. The complete reference of the article is:

Hult, G. Tomas M., William T. Neese, and R. Edward Bashaw (1997), "Faculty Perceptions of Marketing Journals," Journal of Marketing Education, 19 (1), 37-52.

 

Overall Ranking

1. Journal of Marketing
2. Journal of Marketing Research
3. Journal of Consumer Research
4. Journal of Retailing
5. Journal of the Academy of Marketing Science
6. Marketing Science
7. Harvard Business Review
8. Journal of Business Research
9. Journal of Advertising
10. Journal of Advertising Research
11. Management Science
12. Journal of Personal Selling and Sales Management
13. Advances in Consumer Research Proceedings
14. Journal of Public Policy and Marketing
15. Journal of Marketing Education
16. Psychology and Marketing
17. Sloan Management Review
18. Journal of Business
19. Journal of International Business Studies
20. Industrial Marketing Management
21. Journal of Consumer Marketing
22. California Management Review
23. Business Horizons
24. Journal of International Marketing
25. Journal of Services Marketing
26. International Journal of Research in Marketing
27. Journal of Consumer Psychology
28. Journal of Marketing Theory and Practice
29. AMA Educators' Conference Proceedings
30. European Journal of Marketing
31. Journal of Marketing Management (USA)
32. Journal of Health Care Marketing
33. Decision Sciences
34. Marketing Letters
35. Journal of Product Innovation Management
36. Journal of Business and Industrial Marketing
37. Journal of Global Marketing
38. Marketing Management
39. Journal of Business Ethics
40. Journal of Business Logistics
41. Marketing Education Review

Doctoral Institutions

1. Journal of Marketing
2. Journal of Marketing Research
3. Journal of Consumer Research
4. Marketing Science
5. Journal of Retailing
6. Journal of the Academy of Marketing Science
7. Harvard Business Review
8. Management Science
9. Journal of Business Research
10. Journal of Advertising
11. Journal of Advertising Research
12. Journal of Public Policy and Marketing
13. Sloan Management Review
14. Journal of Business
15. International Journal of Research in Marketing
16. Psychology and Marketing
17. Advances in Consumer Research Proceedings
18. Journal of Personal Selling and Sales Management
19. Industrial Marketing Management
20. Decision Sciences
21. Journal of Consumer Psychology
22. Journal of International Business Studies
23. Marketing Letters
24. California Management Review
25. Journal of Product innovation Management
26. Journal of International Marketing
27. European Journal of Marketing
28. Journal of Health Care Marketing
29. Journal of Consumer Marketing
30. Journal of Business Logistics
31. AMA Educators' Conference Proceedings
32. Journal of Services Marketing
33. Journal of Marketing Education
34. Business Horizons

Non-Doctoral Institutions

1. Journal of Marketing
2. Journal of Marketing Research
3. Journal of Consumer Research
4. Journal of Retailing
5. Journal of the Academy of Marketing Science
6. Harvard Business Review
7. Journal of Advertising
8. Journal of Business Research
9. Journal of Advertising Research
10. Marketing Science
11. Journal of Personal Selling and Sales Management
12. Journal of Marketing Education
13. Advances in Consumer Research Proceedings
14. Journal of Consumer Marketing
15. Business Horizons
16. Journal of Public Policy and Marketing
17. Journal of International Business Studies
18. Journal of Services Marketing
19. Management Science
20. Psychology and Marketing
21. Industrial Marketing Management
22. Journal of International Marketing
23. California Management Review
24. Sloan Management review
25. Journal of Marketing Theory and Practice
26. Journal of Business
27. AMA Educators' Conference Proceedings
28. Journal of Marketing Management (USA)
29. European Journal of Marketing
30. Journal of Business and Industrial Marketing
31. Journal of Health Care Marketing
32. Journal of Business Ethics
33. Journal of Global Marketing
34. Journal of Consumer Psychology

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