Call for Papers

2026 AMS Annual Conference

Crafting Shape in a Fluid World - The Intersection of Marketing and External Forces

May 12–14, 2026 • Savannah, Georgia

#AMS26SAVANNAH

As the world continues to evolve in a post-pandemic environment, marketing faces unprecedented challenges
and innovation opportunities. Disruption and uncertainty arise from rapid technological revolutions, economic and geopolitical shifts, and a renewed focus on sustainability and ethics. Meanwhile, consumer value perceptions are in flux, struggling to keep pace with these external forces.

This call for papers invites research that examines how marketing interacts with and adapts to these evolving global dynamics. We seek contributions that bridge academic rigor with practical relevance, ensuring that marketing research remains impactful for both scholars and practitioners. Submission topics may explore, but are not limited to:

• Theoretical and methodological advancements that help navigate marketing in an era of disruption,
• The role of AI, automation, and emerging technologies in shaping consumer behavior and marketing strategy,
• Marketing’s role in addressing global societal challenges, such as global geopolitical tensions, disruptions in supply chains, and changing
governmental policies on sustainability and diversity.
• The shifting nature of consumer perceptions, decision-making, and brand relationships in a global economy that is facing disruption in globalization
and supply chain integration.
• The balance between long-standing marketing principles and the need for innovative, adaptive strategies.

We encourage research that advances marketing knowledge and engages with real-world challenges faced by businesses and society. By fostering dialogue between academia and industry, we aim to shape a marketing discipline that is both methodologically rigorous and practically relevant.

The CFP submission system will open at the end of August. Submissions will be due:
October 15, 2025.

2026 Annual Conference Home Page→ EasyChair CFP and Submission Link→

2026 AMS Annual Conference:

Conference Co-Chairs

Kevin James
Program Chair
University of Texas - Tyler
kjames@uttyler.edu

Janna Parker
Program Chair
James Madison University
parker4jm@jum.edu

Tracks and Track-Chairs

Advertising and IMC
Claas Christian Germelmann
University of Bayreuth
c.c.germelmann@uni-bayreuth.de

Silke Bambauer-Sachse
University of Fribourg
silke.bambauer-sachse@unifr.ch

Artificial Intelligence and Big Data
Damini Goyal Gupta
Flame University
daminigupta.fpm20@micamail.in

Melanie Richards
East Tennessee State University, USA
richardsmb@etsu.edu

Augmented Reality, Virtual Reality,
and Metaverse
Graeme Mclean
University of St. Andrews
gjm29@st-andrews.ac.uk

César Zamudio
Virginia Commonwealth University
zamudiomc@vcu.edu

Category, Brand, and Project Management
Adam Mills
Loyola University New Orleans
ajmills@loyno.edu

Cleopatra Veloutsou
University of Glasgow
cleopatra.veloutsou@glasgow.ac.uk

Consumer Behavior
Vassilis Dalakas
Point Loma Nazarene University
vdalakas@pointloma.edu

Jacqueline Eastman
Florida Gulf Coast University
jeastman@fgcu.edu

Varsha Jain
MICA
varsha.jain@micamail.in

Digital and Social Media Marketing
Iryna Pentina
University of Toledo
Iryna.Pentina@UToledo.edu

Kevin Shanahan
Mississippi State University
ks461@msstate.edu

External Environment and Marketing
Kerri Camp
The University of Texas at Tyler
kcamp@uttyler.edu

Kerry Manis
New Mexico State University
kmanis@nmsu.edu

Global Marketing and Marketing Strategy
Billur Akdeniz
University of New Hampshire
billur.akdeniz@unh.edu

Pavel Reyes-Mercado
Universidad Anáhuac México
pavel.reyes@anahuac.mx

Marketing in Hospitality, Tourism, Sports, and Entertainment
Amjad Abu ELSamen
Zayed University
amjad.abuelsamen@zu.ac.ae

Zahra Pourabedin
Shepherd University
zahra_pourabedin@yahoo.com

Neuroscientific Insights for Marketing Theory and Practice
Marco Mandolfo
Politecnico di Milano
marco.mandolfo@polimi.it

Gaia Rancati
Middle Tennessee State University
gaia.rancati@mtsu.edu

Services Marketing
Amro Maher
Florida Gulf Coast University
amaher@fgcu.edu

Stefanie Paluch
RWTH Aachen University
paluch@time.rwth-aachen.de

Supply Chain and Business-to-Business Marketing
Louis Zmich
University of Tampa
lzmich@ut.edu

Mark Groza
University of Idaho
markgroza@uidaho.edu

Omnichannel Retailing, Entrepreneurial Marketing, and Pricing
Philipp Brüggemann
University of Hagen
Philipp.Brueggemann@fernuni-hagen.de

Subhash Jha
The University of Memphis
sjha1@memphis.edu

Research Methods
Kyung-Ah (Kay) Byun
University of Texas at Tyler
kbyun@uttyler.edu

Christian M. Ringle
Hamburg University of Technology
ringle@tuhh.de

Sustainability and Responsibility
Lina M. Ceballos
Universidad EAFIT
lceball4@eafit.edu.co

Marcel Lichters
Otto von Guericke University
marcel.lichters@ovgu.de

Personal Selling and Sales Management
Adam Merkle
University of Tampa
amerkle@ut.edu

Edward Nowlin
Kansas State University
elnowlin@ksu.edu

Marketing Education and Pedagogy
Britton Leggett
McNeese State University
Bleggett1@mcneese.edu

Mark Peterson
University of Wyoming
markpete@uwyo.edu

Marketing Ethics, Non-Profit, and Public Policy Marketing
Bruce Huhmann
Virginia Commonwealth University
bahuhmann@vcu.edu

Sianne Gordon-Wilson
Queen Mary University London
s.gordon-wilson@qmul.ac.uk

Doctoral Information

Doctoral Colloquium
John Ford
Old Dominion University, USA
jbford@odu.edu

Mathieu Kacha
University of Lorraine, France
mathieu.kacha@uni-lorraine.fr

Mary Kay Inc. Competition
Clay Voorhees
University of Alabama
cmvoorhees@ua.edu

Ross Johnson
University of North Texas
Ross.Johnson@unt.edu

David Mathis
The University of Mississippi
djmathis@olemiss.edu

Special Sessions and Proceedings Editors

Special Sessions
Kevin James
The University of Texas at Tyler
kjames@uttyler.edu

Janna Parker
James Madison University
parke4jm@jmu.edu

Dana E. Harrison
East Tennessee State University
harrisondl@etsu.edu

Proceedings Editors
Jasmine Parajuli
Southern Arkansas University, USA

Amrita Dey
University of Denver, USA
amsproceedings@gmail.com

AMS Conference Paper Policies

Authors (or at least one author) of accepted papers are required to register for the Annual Conference AND to present the accepted research at the time designated in the conference program. Any research submission (competitive or special session) accepted for presentation but not presented at the conference will NOT appear nor be acknowledged in the official conference proceedings (Developments in Marketing Science) published by Springer and indexed in SCOPUS (https://www.springer.com/series/13409).
If at least one of the authors of a paper has not registered by the early bird deadline (approximately 6 weeks prior to the conference), the paper is subject to be deleted from the program. Thus, prior to submission, please consider the submission of the paper seriously and take into account any uncertainties about an author(s) NOT being able to attend.
All conference participants should be active AMS members.
It is against AMS policy to submit the same paper or proposal to multiple tracks or to multiple conferences simultaneously or to resubmit a previously accepted paper.
An individual may not be an author or co-author on more than three (3) competitive papers or structured abstract submissions. Authors risk having all submissions deleted from consideration for a violation of this rule. Every submission consumes resources from AMS and its volunteers.
An individual requiring a visa to travel to the conference should apply for his/her visa in a timely manner and carefully consider the likelihood of attending the conference prior to registering. Cancellation fees will apply to an individual who is unable to attain his/her visa. Authors facing visa issues should carefully consider a backup plan allowing a co-author to present should visa/immigration problems prevent attendance. Please note that virtual presentations are not offered.

Guidelines for Submitting Manuscripts and Special Session Proposals

Please submit structured abstracts, competitive papers, or special session proposals electronically using the EasyChair conference management system, which can be accessed at the following website: https://easychair.org/conferences/?conf=2025amsac

The Developments in Marketing Series will publish only full papers. Thus, authors wishing to publish a full paper should submit full papers to the conference. One-page abstracts will be compiled into a separate collection of abstracts featured on the AMS website.

Full paper submissions should not exceed 12 single-spaced pages or 7,000 words, whichever is less, in total length, including all exhibits and references (Times New Roman 12 pt. font, 1-inch margins, see the https://www.ams-web.org/help for detailed formatting information). Be sure to include the title with each submission but do not include a title page with author identification in the submitted document file. The title of the paper, names and affiliations of each author, and complete contact information for the corresponding author(s) (address, e-mail address, phone) will be requested. Please be sure to spell all author names correctly. Misspelled names create problems in creating the program and effective communication. It is against AMS policy to submit the same paper or special session proposal to multiple tracks. Manuscripts will be double-blind reviewed. Only papers submitted as full papers can be published in the proceedings published by Springer. A full paper may also be published as a one-page abstract in a separate collection of abstracts.

Structured abstract submissions should not exceed 4 single-spaced pages following the guidelines and an example structured abstract at https://www.ams-web.org/help. Structured abstracts accepted for presentation are published as a one-page abstract in the collection of abstracts featured on the AMS website.

Special session/panel proposals can be submitted through the EasyChair system to the special session submissions track. Proposals should contain a 50-word bio of each speaker, a one-page description of the session, and a one-page description of each presentation. If the special session contains individual presentations, each with its own unique “talk” title, then each presentation should be entered into the system separately with a unique identifier in the title tying it back to the special session. In other words, if the special session is about “Fun at AMS,” individual “talks” would have a title like: “Fun at AMS: How to Network Professionally at Receptions.” If you have any questions about the fit of your special session, please contact one of the special session co-chairs prior to uploading a proposal submission. Special session/panel proposals will be reviewed, and those rated as the highest quality and most in keeping with the conference theme will be accepted for presentation. Special sessions/panels can only be published as one-page abstracts in the collection of abstracts. The program team welcomes all ideas for presentations, panels, or other sessions that may be of interest to the AMS Fellows. Please contact one of the special session co-chairs with your ideas.

Please note that only full papers will be considered for the available BEST paper awards.

Additional guidelines and formatting requirements for the proceedings→

Guidelines for Submitting Materials for the Proceedings

Full papers accepted and presented at the conference can be published as a full paper in the conference proceedings, Developments in Marketing Science published by Springer and indexed in SCOPUS. A collection of abstracts will be made available separately. Authors of accepted full-paper submissions may opt to forgo publication in the Volume and instead include a one-page (min 250 – max 400 words) abstract in the collection of abstracts. The page limit for published full papers is min 9 to max 12 single-spaced pages (Times New Roman 12 pt. font, 1-inch margins). Longer papers (up to 18 pages) will be allowed at the rate of US $50 per page over the limit.

Structured abstracts and special sessions will no longer be included in Developments in Marketing Science published by Springer. Structured abstracts and special sessions accepted for the conference can be featured in the abstract collection. Structured abstract submissions are allowed a one-page (min 250 – max 400 words) abstract. Special session submissions are also allowed a one-page (min 250 – max 400 words) abstract summarizing the special session with all participants listed as authors, or as appropriate, all papers presented in the session can be featured as individual one-page abstracts in addition to a summary abstract.

Only authors of full papers appearing in the proceedings published by Springer are required to release the copyright to the Academy of Marketing Science. As noted, any manuscripts not presented at the conference will not be published in these AMS Proceedings. Also, if at least one of the authors of a paper has not registered by the early bird deadline (approximately 6 weeks prior to the conference), the paper will be deleted from the program and cannot be published in the proceedings.