AMS World Marketing Congress
Join us at the World Marketing Congress for an unparalleled networking and learning experience, where innovation and connection converge to shape the future of marketing worldwide.
The annual World Marketing Congress (WMC), brings together marketing scholars from across the globe for a dynamic and supportive forum. Here, we foster insightful ideation and stimulating discussions on a wide range of cutting-edge marketing topics.
At WMC, attendees can look forward to an enriching experience filled with engaging activities. You'll have the opportunity to attend panel sessions, peer-reviewed presentations of the latest research advancements, and special topic sessions.
The World Marketing Congress is held in locations outside of North America, attracting a truly global audience. We believe that embracing the culture of the host country enriches the overall experience, and we make it a point to incorporate various cultural events into each event. This allows attendees to create lasting memories.
Watch the recap video from the 2023 World Marketing Congress
Silver Sponsor
Diamond Sponsor
Join us for the 25th World Marketing Congress!
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June 25-29, 2024
Bel Ombre, Mauritius
Heritage Awali Resort
MU Coastal Road, 61002, Bel Ombre, Mauritius
Heritage Awali Resort - All Inclusive Package means the rate includes breakfast, dinner and bars. If separate invoicing is needed (room charges separate from food and beverage), the hotel can arrange it.
Heritage Le Telfair does not include the All-Inclusive Package. If the attendee wishes to participate in the package offered by Awali, it will cost $145 per attendee/day PLUS the hotel rate.
Book your hotel reservation NOW using this link
Arrange your air travel to Mauritius using this link (please note that you will need to request a quote for exclusive deals)
Arrange your transportation from the airport to the conference hotel using this link (please note that you will need to create your account for streamlined management)
Silver Sponsor
In Kind Sponsor
2024 AMS World Marketing Congress:
Marketing in a Multicultural and Vibrant World
Joël Le Bon, Program Chair
Johns Hopkins University, USA
jlebon@jhu.edu
Dwight Merunka, Program Chair
Aix-Marseille University, France
dwight.merunka@iae-aix.com
The submission system is now CLOSED. Click here for the link.
Click here to see the CFP and submission instructions → CFP Help and Author Instructions→ Event FAQs→ To access the CFP directly, use: https://easychair.org/cfp/AMSWMC25 and for the submission system directly, use: https://easychair.org/conferences/?conf=amswmc25
2024 World Marketing Congress fees for current members ($USD)
Conference Registration is NOW OPEN!!! See the Registration button below!
Click here for an offline registration form.
Please note that withdrawing or cancelling your registration, regardless of the cause, after 4/30/2024 will result in a $150 (US) cancellation fee.
No refunds will be processed after June 18, 2024.
Member Type
Early Bird Deadline 4.30.2024
Regular 5.1.24 to 6.18.24
Late 6.19.24 to 6.28.24
Student
$350
$495
$575
Fellow (Faculty)
$595
$720
$820
Non-members must first join AMS to attend the conference.
Student Membership Dues: $60 USD
Fellow Membership Dues: $90 USD
View Past Conference Proceedings
You have access to back volumes of Developments in Marketing Science (the Proceedings of the World Marketing Congress) as well as back issues of other AMS Proceedings. The Proceedings Archive can be freely accessed by members from the link below. If you’d like a copy of a back issue, contact springer@springer.com and search Academy of Marketing Science.
Download the 2023 WMC Abstracts →
Interested in becoming a cohost for a future WMC, click here
2025 AMS WMC - Burgundy School of Business in Dijon, France
First Week of July, 2025 - Stay tuned for more details!!!!