AMS World Marketing Congress
Join us at the World Marketing Congress for an unparalleled networking and learning experience, where innovation and connection converge to shape the future of marketing worldwide.
The annual World Marketing Congress (WMC), brings together marketing scholars from across the globe for a dynamic and supportive forum. Here, we foster insightful ideation and stimulating discussions on a wide range of cutting-edge marketing topics.
At WMC, attendees can look forward to an enriching experience filled with engaging activities. You'll have the opportunity to attend panel sessions, peer-reviewed presentations of the latest research advancements, and special topic sessions.
The World Marketing Congress is held in locations outside of North America, attracting a truly global audience. We believe that embracing the culture of the host country enriches the overall experience, and we make it a point to incorporate various cultural events into each event. This allows attendees to create lasting memories.
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July 20 - 23, 2027
Lisbon, Portugal
NOVA Information Management School (NOVA IMS)
Campus de Campolide
1070-312 Lisboa
Portugal
Check out the hotels available in Lisbon for the 2027 WMC. The link will download an Excel file with hotel details.
The CFP submission system will open SOON!!. Click here for the 2027 Submission Link.
Submissions are due by November 1, 2026
Marketing with Purpose: Building Bridges Between Marketing Science and Transformative Impact
Diego Costa Pinto, Program Chair
NOVA IMS Lisbon
dpinto@novaims.unl.pt
Miguel de Castro Neto, Program Chair
NOVA IMS Lisbon
mneto@novaims.unl.pt
Adilson Borges, Program Chair
Rennes Business School
adilson.borges@rennes-sb.com
2028 AMS WMC - University of Messina - Messina, Italy
2027 World Marketing Congress fees for current members ($USD)
Refunds can be issued up until July 13, 2027 for cancellations with $150 cancellation fee being applied.
NO refunds will be issued after July 14, 2027!!!
Member Type
Early Bird Deadline TBA
Regular TBA
Late July 4, 2026 - July 10, 2026
Student
$350*
$495*
$575*
Fellow (Faculty)
$595*
$720*
$820*
*Pricing Subject to Change
Non-members must first join AMS to attend the conference.
Student Membership Dues: $60 USD
Fellow Membership Dues: $90 USD
Interested in hosting World Marketing Congress at your university?
Upcoming World Marketing Congress Previews
World Marketing Congress 2028
Messina, Italy
View Past Conference Proceedings
You have access to back volumes of Developments in Marketing Science (the Proceedings of the World Marketing Congress) as well as back issues of other AMS Proceedings. The Proceedings Archive can be freely accessed by members from the link below. If you’d like a copy of a back issue, contact springer@springer.com and search Academy of Marketing Science.
