The Academy of Marketing Science-Parasuraman Best JAMS Paper Award for Long-term Impact
The Academy of Marketing Science (AMS)-Parasuraman Award for Long-term Impact is awarded to a Journal of the Academy of Marketing Science (JAMS) article published at least six years judged by a selection panel to have had the most significant impact on marketing thought and practice. The award is named in honor of Dr. A “Parsu” Parasuraman, a marketing scholar who has had a significant long-term impact on marketing thought and practice. Among his more than 100 papers published in premier peer-reviewed journals are his works on service quality, co-authored with Valarie Zeithaml and Len Berry. Their paper on the development of SERVQUAL, a scale developed to measure service quality, is one of the most cited marketing works of all time. Not only did it have a profound impact in the field of marketing, it also spawned streams of research and a plethora of papers in other disciplines, including management information systems, human resources management and operations management.
Eligibility Requirements
All papers published in a volume of JAMS at least six years prior to the adjudication process are eligible. Any article authored or coauthored by a member of the selection committee is ineligible. Criteria for this award includes:
Originality: A work that, at the time of publication, broke the mold on traditional research both in substance and/or in research approach.
Demonstrated Impact: A work that shows long-term impact on the field of marketing as evidenced by steady or increased citations and positive notoriety over time.
Technical Competence: A work that stands as a model in terms of meticulous execution of research and writing.
Quality of the contribution: A work demonstrating inarguable contribution to marketing thought and practice.
Selection Process
The Academy of Marketing Science-Parasuraman Best JAMS Paper Award for Long-term Impact selection process involves a panel comprising a minimum of five judges, with the composition determined by the AMS Board of Governors. The panel will include, at a minimum, two JAMS Editors, the AMS VP of Publications and two current members of the Board of Governors. By March 1 of the relevant year, the panel will submit their selection to the Chair of the Board of Governors and the President of AMS. The selection will be accepted at that time, or the panel may be requested to conduct further evaluation or additional work, if necessary.
Winner Recognition
Recipients of The Academy of Marketing Science-Parasuraman Best JAMS Paper Award for Long-term Impact will be honored with a plaque. They will also receive a $500* check drawn from a U.S. bank.
Past Winners:
2020: Richard Bagozzi, Youjae Yi
2021: Alan S. Dick, Kunal Basul
2022: Leonard L. Berry
2023: Stephen L Vargo, Robert F Lusch
