Mathieu Kacha
Secretary / Treasurer (2026-2028)
Mathieu Kacha is Full Professor of Marketing at University of Lorraine (France). He currently serves as Deputy Head of the CEREFIGE research center (275 researchers) as well as Head of its Marketing Research Team (50 researchers). He is a member of the editorial board of the Journal of Advertising Research and Décisions Marketing. Mathieu served as program co-chair for the 2025 AMS Annual Conference in Montreal (Canada). He also regularly serves as co-track chair for the Doctoral Colloquium Track of the AMS Annual Conference and the World Marketing Congress. He is a panel member of the Doctoral Consortium. Mathieu has published several articles in academic journals such as the International Journal of Research in Marketing, Journal of Business Research, Journal of Advertising, Marketing Letters, International Journal of Advertising, European Journal of Marketing, International Journal of Retail & Distribution Management, Recherche et Applications en Marketing, and Décisions Marketing (the French leading marketing journals) among others. He has also published several book chapters and presented more than 80 papers during academic conferences. His research interests focus on marketing communication, especially on sponsorship, product placement, advertising and color effects.
