AMSR Online Access
The AMS Review is the Academy of Marketing Science’s theory journal, founded in 2011. Robert A. Peterson and Vicky Crittenden served as the inaugural co-editors until 2013, and from 2013 - 2019 Manjit Yadav has served as editor. Effective June 1, 2019, Steve Vargo, Shidler Distinguished Professor and Professor of Marketing at Shidler College of Business at the University of Hawai’i at Manoa, will begin his appointment as the new editor.
The AMS Review is positioned to be the premier marketing journal that focuses exclusively on conceptual and theoretical contributions across all sub-discipline areas in the field of marketing. It publishes articles that engage theoretical issues in marketing in the broad sense. The AMS Review is receptive to different philosophical perspectives and levels of analysis that range from micro to macro. Especially welcome are manuscripts that integrate research and theory from non-marketing disciplines such as management, sociology, economics, psychology, geography, anthropology, or other behavioral sciences. Examples of suitable manuscripts include those incorporating conceptual and organizing frameworks or models, those extending, comparing, or critically evaluating existing theories, and those suggesting new or innovative theories. Comprehensive and integrative quantitative syntheses of research literatures (i.e., meta-analyses) are encouraged, as are paradigm-shifting manuscripts. Manuscripts that focus on descriptive literature reviews, proselytize research methods or techniques, or report empirical research findings will not be considered for publication. The AMS Review does not publish manuscripts focusing on practitioner advice or marketing education.
Members of the Academy receive the AMS Review at no additional cost beyond annual membership dues, and it is available to non-members, corporate sponsors, and libraries by subscription.
Academy of Marketing Science Review (1997-2008)
Before AMS Review was established in 2011, Journal of Consumer and Market Research was published until 1997 when the journal changed its name and focus. The Academy of Marketing Science Review was launched as an online journal with a focus on theory and measure development articles, as well as on short commentaries on issues of importance to the marketing discipline. In 2008, the online Academy of Marketing Science Review was discontinued. AMS Review, published by Springer, came into existence in 2011. In the link below, you will find an archive of Academy of Marketing Science Review articles published from 1997-2008.
Archived articles (1997-2008)