AMSR Online Access
The Academy of Marketing Science Review (AMS Review/AMSR) is the Academy of Marketing Science’s journal for theoretical research papers. The AMS Review is positioned to be the premier marketing journal focusing primarily on theoretical and/or conceptual contributions. AMS Review is the only all conceptual journal in marketing dedicated solely to the advancement of market and marketing theory. The AMS Review welcomes manuscripts that integrate research and theory from non-marketing disciplines such as management, sociology, economics, psychology, geography, anthropology, or other behavioral sciences. Examples of suitable manuscripts include those incorporating conceptual and organizing frameworks or models, those extending, comparing, or critically evaluating existing theories, and those suggesting new or innovative theories. Comprehensive and integrative quantitative syntheses of research literatures (i.e., meta-analyses) are encouraged, as are paradigm-shifting manuscripts. Manuscripts that focus on descriptive literature reviews, proselytize research methods or techniques, or report empirical research findings will not be considered for publication. The AMS Review does not publish manuscripts focusing on practitioner advice or marketing education. Steve Vargo, Shidler Distinguished Professor of Marketing in the Shidler College of Business at the University of Hawaii at Manoa is the AMS Review Editor as of June 1, 2019.
Members of the Academy receive the AMS Review at no additional cost beyond annual membership dues, and it is available to non-members, corporate sponsors, and libraries by subscription.
Academy of Marketing Science Review History
The Journal of Consumer and Market Research was published until 1997, when the journal changed its name and focus and became affiliated with AMS. The journal was relaunched as the Academy of Marketing Science Review as an online journal with a focus on theory and measure development articles, as well as on short commentaries on issues of importance to the marketing discipline. In 2008, the online Academy of Marketing Science Review was suspended. In 2011, AMS re-introduced the Academy of Marketing Science Review as the AMS Review. The journal has since been published in print and online by Springer. In the link below, you will find an archive of Academy of Marketing Science Review articles published from 1997-2008.
Archived articles (1997-2008)