The Harold W. Berkman Service Award recognizes long-term service to the Academy of Marketing Science and to the marketing discipline in general. The AMS Harold W. Berkman Service award is reserved for individuals who have distinguished themselves through long-term service to the Academy. The recipient will have demonstrated his/her accomplishments through their actions and statements, and will have at all times acted with integrity and high ethical standards.

The following individuals have epitomized dedication to AMS and as such, have been recognized with the prestigious Harold W. Berkman Service Award.