Join us in bridging the gap between scientific research and real-world marketing practice.
AMS Sparks transforms marketing research into actionable marketing insight. Every month, we select an article from an AMS journal and distill its essential findings and implications. Our goal is to equip marketing professionals with cutting-edge know-how to enlighten their marketing strategy and tactics and enhance their understanding of today’s constantly evolving marketing and customer dynamics.
The Latest Sparks
Why Step-by-Step Product Demos Drive More Sales
Healthy in the Wrong Way
In both the United States and France, food companies use health claims to market everything from breakfast cereals to snack bars. But are these claims really reflecting what consumers want? According to recent research, the answer is not always.
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