From JAMS

Reproducibility – the ability to obtain the same results by applying the same analyses to the same data – is a cornerstone of credible and cumulative science. Yet evidence from the social and behavioral sciences paints a troubling picture: research is often not reproducible simply because the necessary data, code, or documentation are unavailable. In business-related fields, one recent large-scale study found that reproducibility could be assessed for only 9.3% of the sampled articles. Greater transparency is therefore essential, not only to verify published findings, but also to facilitate data reuse and the development of new research.

To support these goals, JAMS has introduced a new research data and source code policy. All original research articles must now include a Data Availability Statement explaining how the underlying data and code can be accessed, or why sharing is restricted. Authors are strongly encouraged to deposit data and code in public repositories. Where full data sharing is impossible due to proprietary, confidentiality, or privacy constraints, authors should provide detailed documentation and, where appropriate, simulated, aggregated, or anonymized data. The policy acknowledges the practical realities of marketing research while establishing transparency as an integral part of scholarly practice at JAMS. Check out the recent JAMS editorial on reproducibility and the journal’s new data and source code policy: https://link.springer.com/article/10.1007/s11747-026-01190-0  

JAMS CFPs for special issues:

·         Call for Papers: Marketing-Finance-Accounting Interface

Explore the editors’ Q&A here.

Don’t forget that you can access latest JAMS articles for free with your AMS membership!