Dear AMS Members,
It is a privilege to write to you for the first time as President of the Academy of Marketing Science (AMS). Having been actively involved with AMS in various roles since my doctoral studies, I see the presidency as a natural continuation of work I have long cared about. I would like to thank Marko Sarstedt and the officers who served with him for their dedication and hard work. AMS has truly transformed in recent years, with a new logo, a new website, a revamped AMS Spotlight, and new initiatives such as AMS Sparks.
Despite all these developments, what has not changed is who we are. In the spirit of Dr. Harold Berkman, the founder of AMS, we remain a supportive space for marketing academics. I experienced this myself when I first presented at AMS as an MBA student. During my session, an audience member was overly critical of a student presentation, and Barry Babin reminded everyone that we are here to support each other, not to tear each other down.
This spirit shapes my priorities for the next two years, which include remaining a supportive community while exploring new opportunities to reach and connect with our global membership. On that note, if you are not yet following AMS on LinkedIn, Facebook, and X, please do!
I also want to thank our new team of officers. It will be an honor to serve alongside them, and I am excited to see what they come up with. Please reach out if you have ideas or would like to get involved, and I hope to see many of you at our upcoming events and conferences.
Nina Krey
President of the Academy of Marketing Science
