Call for Papers
2026 AMS World Marketing Congress
Exploring the Future of Marketing Innovations and Navigating the New Frontiers and Challenges of AI Innovation and Human Experience
July 07 - 10, 2026 • Vilnius, Lithuania
#AMSWMC26VILNIUS
In an era where artificial intelligence is reshaping every facet of commerce, our theme invites you to explore the transformative landscape at the crossroads of cutting-edge marketing and evolving consumer behavior. The Congress will examine how AI-driven technologies—from predictive analytics and dynamic content generation to immersive augmented-reality experiences—are elevating brand engagement and redefining the customer journey.
Yet, innovation alone isn’t enough. As algorithms grow more sophisticated, marketers face pressing questions about privacy, trust, and the very essence of human connection. This theme unpacks the ethical imperatives and design principles needed to ensure AI tools serve consumers fairly, transparently, and with genuine empathy. We invite you to consider frameworks for responsible data use, strategies to avoid algorithmic bias, and ways to maintain the irreplaceable human touch in an increasingly automated world.
Scholarly studies will review hyper-personalized campaigns, real-time sentiment analysis, and AI-powered customer service bots. They will spotlight successes and cautionary tales alike—showing how brands can harness innovation without sacrificing authenticity. Peering into the future, participants will explore emerging frontiers such as emotion-aware interfaces, voice commerce, and decentralized loyalty ecosystems, looking ahead to the next wave of disruption.
This theme offers a cohesive roadmap for navigating both the exhilarating possibilities and real-world challenges of AI in marketing. Join us as we chart a course toward a future where technological prowess and human experience advance in harmony—creating deeper connections, more meaningful experiences, and a marketing paradigm fit for the AI-powered age.
The CFP submission system will open at the end of August. Submissions will be due: November 1, 2025.
2026 AMS World Marketing Congress:
Conference Co-Chairs
Gregory Kivenzor, Program Chair
University of Connecticut, USA
gregory.kivenzor@uconn.edu
Nina Krey, Program Chair
Rowan University, USA
krey@rowan.edu
Sigitas Urbonavicius, Program Chair
Vilnius University, Lithuania
sigitas.urbonavicius@evaf.vu.lt
Tracks and Track-Chairs
Advertising and IMC: Development and Innovation
Brittney Bauer
Loyola University Chicago, USA
bbauer4@luc.edu
Agne Gadeikiene
Kaunas University of Technology, Lithuania
agne.gadeikiene@ktu.lt
AI Perspectives and Perils in Marketing
Vatroslav Skare
University of Zagreb, Croatia
vskare@efzg.hr
Ignas Zimaitis
Vilnius University, Lithuania ignas.zimaitis@evaf.vu.lt
Jennifer Barhorst
College of Charleston, USA
barhorstj@cofc.edu
AR, VR, and the Metaverse
Daniele Dalli
University of Pisa, Italy
daniele.dalli@unipi.it
Hannah Marriott
Cardiff University, UK marriotth@cardiff.ac.uk
Transformation of Branding and Product Management
Hager Bachouche
TBS Education, France
hager.bachouche@gmail.com
Beata Seinauskiene
Kaunas University of Technology, Lithuania
beata.seinauskiene@ktu.lt
Complexities of Consumer Behavior
Colin Campbell
University of San Diego, USA
ColinCampbell@SanDiego.edu
Clark Johnson
Pepperdine University, USA
clark.johnson@pepperdine.edu
Sean Sands
Swinburne University of Technology, Australia
ssands@swinburne.edu.au
Consumers in the Age of AI
Iryna Pentina
University of Toledo, USA
iryna.pentina@utoledo.edu
Karina Adomaviciute-Sakalauske
Vilnius University, Lithuania
karina.adomaviciute@evaf.vu.lt
Research Methods and Analysis in Marketing
Susanne Adler
LMU Munich, Germany
adler@lmu.de
Zaneta Gravelines
Kaunas University of Technology, Lithuania
zaneta.gravelines@ktu.lt
International and Cross-Cultural Marketing Developments and Issues
Anahit Armenakyan
Nipissing University, Canada
anahita@nipissingu.ca
Anne Souchon
Loughborough University, UK
A.L.Souchon@lboro.ac.uk
Alia El Banna
Porto Business School, Portugal
abanna@pbs.up.pt
Digital and Social Media Marketing
Elika Kordrostami
Rowan University, USA
kordrostami@rowan.edu
Nasir Haghighi
University of Washington Tacoma, USA
nasirh@uw.edu
Marc Kuhn
Brock University, UK
mhultman@brocku.ca
Luxury and Masstige Marketing
Damini Goyal Gupta
FLAME University, India
damini.goyal18@gmail.com
Asta Tarute
Kaunas University of Technology, Lithuania
asta.tarute@ktu.lt
Marketing in Emerging/Fast Developing Markets
Mark Cleveland
University of Western Ontario, Canada
mclevela@uwo.ca
Julien Troiville
UQAM, Canada
troiville.julien@uqam.ca
Cheryl Nakata
UNC Greensboro, USA
ccnakata@uncg.edu
Marketing Pedagogy and Education
Aneeshta Gunness
Curtin University, Australia
aneeshta.gunness@curtin.edu.au
Scott Cowley
Western Michigan University, USA
scott.cowley@wmich.edu
Marketing Strategy and Supply Chain: B2C, B2B, and B2G Markets
Magnus Hultman
Brock University, UK
mhultman@brocku.ca
Benjamin Österle
Heilbronn Univ. of Applied Sciences, Germany
benjamin.oesterle@hs-heilbronn.de
Retailing, Omni-Channel and Pricing
Nic Terblanche
Stellenbosch University, South Africa
nst@sun.ac.za
Karine Picot-Coupey
University of Rennes, France
karine.picot@univ-rennes.fr
Natasha Bojorges
Anáhuac University, Mexico
natasha.bojorges@anahuac.mx
Tourism and Leisure Marketing: AI-Enhanced Experiences
Caitlin Ferreira
Univ. of Cape Town, South Africa
caitlin.ferreira@uct.ac.za
Jeandri Robertson
Univ. of Cape Town, South Africa
jeandri.robertson@uct.ac.za
Luca Petruzzellis
University of Bari Aldo Moro, Italy
luca.petruzzellis@uniba.it
Public Policy, Non-for-Profit, Sustainability, and Ethics in Marketing
Nora Bezaz
University of Lorraine, France
nora.bezaz@univ-lorraine.fr
Emna Cherif
Univ. of Rouen Normandie, France
emna.cherif@univ-rouen.fr
Personal Selling and Sales Management
Wendy Ritz
Florida State University, USA
writz@pc.fsu.edu
Vahid Rahmani
Rowan University, USA
rahmani@rowan.edu
Services Marketing
Jennifer Espinosa
Rowan University, USA
espinosaj@rowan.edu
Tom Chen
University of Kent
t.chen-606@kent.ac.uk
Rimantė Hopenienė
Kaunas University of Technology, Lithuania
rimante.hopeniene@ktu.lt
Special Sessions
Doctoral Colloquium
John Ford
Old Dominion University, USA
jbford@odu.edu
Mathieu Kacha
Université de Lorraine, France
mathieu.kacha@univ-lorraine.fr
Special Sessions
Gregory Kivenzor
University of Connecticut, USA
gregory.kivenzor@uconn.edu
Sigitas Urbonavicius
Vilnius University, Lithuania
sigitas.urbonavicius@evaf.vu.lt
Nina Krey
Rowan University, USA
krey@rowan.edu
Submission Guidelines
A summary of the submission guidelines is provided here for your convenience. The detailed guidelines, including formatting guidelines, policies, help with EasyChair login problems, etc., can be found at https://www.ams-web.org/help. Please note that all questions about the appropriateness of a topic or the status of a submission should be addressed to the chair of the track to which you submit the paper to. The list of track chairs can be found below. The track chairs are the primary point of contact for authors with respect to the review process for the conference.
Authors (or at least one author) of accepted papers are required to register for the World Marketing Congress AND to present the accepted research at the time designated in the conference program. Any research submission (competitive or special session) accepted for presentation but not presented at the conference will NOT appear nor be acknowledged in the official conference proceedings (Developments in Marketing Science) published by Springer and indexed in SCOPUS (https://www.springer.com/series/13409).
If at least one of the authors of a paper has not registered by the early bird deadline (approximately 6 weeks prior to the conference), the paper is subject to be deleted from the program. Thus, prior to submission, please consider the submission of the paper seriously and take into account any uncertainties about an author(s) NOT being able to attend.
All conference participants should be active AMS members.
Full paper submissions should not exceed 12 single-spaced pages or 7,000 words in total (including all exhibits and references) whichever is less. The text should be set in Times New Roman 12 pt. font, 1 inch margins. Make sure to include the title information with each submission but do not include a title page with author identification in the submitted document file. The name of the paper, names and affiliations of each author, and complete contact information for the corresponding author(s) (address, e-mail address, phone) will be requested. Please make sure to spell all author names correctly. Misspelled names create problems in creating the program and effective communication.
Structured abstracts submissions should not exceed 4 single-spaced pages following the guidelines at https://www.ams-web.org/help page. A sample structured abstract is linked on the author submission guidelines at https://www.ams-web.org/help page. Structured abstracts accepted for presentation are published as one-page abstract in the Proceedings.
Special session/panel proposals can be submitted through the conference management system to the special session submissions track. Proposals should contain a 50-word bio of each speaker, a one-page description of the session, and a one-page description of each presentation. If the special session contains individual presentations, each with its own unique “talk” title, then each presentation should be entered into the system separately with a unique identifier in the title tying it back to the special session. In other words, if the special session is about “Fun at AMS,” individual “talks” would have a title like: “Fun at AMS: How to Network Professionally at Receptions.” Please contact one of the special session submission co-chairs prior to uploading a proposal submission. Special session/panel proposals will be reviewed, and those rated as highest quality and most in keeping with the conference theme will be accepted for presentation. The program team welcomes all ideas for presentations, workshops, or other sessions that may be of interest to the audience. Please contact the appropriate track chairs with your ideas.
It is against AMS policy to submit the same paper or special session proposal to multiple tracks. Also, no individual may be an author or co-author of more than three competitive submissions. Should the limit of three be exceeded, only the first three submissions will be considered for the program and the subsequent submissions will not be eligible to be on the program. Manuscripts will be double blind reviewed. Only papers submitted as full papers can be published in the proceedings—either as a full paper or one-page abstract.
An individual requiring a visa to travel to the conference should apply for his/her visa in a timely manner and carefully consider the likelihood of attending the conference prior to registering. Cancellation fees will apply to an individual who is unable to attain his/her visa. Authors facing visa issues should carefully consider a backup plan allowing a co-author to present should visa/immigration problems prevent attendance. Please note that virtual presentations are not offered.