Call for Papers

2027 AMS World Marketing Congress

Marketing with Purpose: Building Bridges Between Marketing Science and Transformative Impact

July 20 - 23, 2027 • Lisbon, Portugal

#AMSWMC27LISBON

Marketing is entering a period where its influence is more direct, more measurable, and more consequential than ever. Data-driven systems and intelligent technologies increasingly shape how markets operate and how people make decisions across health, finance, public services, and sustainability. In this context, marketing can no longer be evaluated solely through the lenses of performance and customer engagement. What matters equally are the outcomes it generates for individuals, communities, and society at large.

The AMS World Marketing Congress 2027 in Lisbon invites scholars across all tracks to be part of this shift. We encourage work that embodies “research that matters”, that is, scholarship that addresses meaningful problems, engages with real-world complexity, and produces insights with genuine societal relevance.

This call highlights a transformative perspective on marketing, and the hard questions that come with it. When does personalization, whether driven by data or by design, enhance consumer autonomy, and when does it undermine it? How do markets simultaneously create value and concentrate vulnerability? What does it mean to build trust when the nature of exchange itself is changing in services, in digital spaces, in communities, and in institutions? And how should marketing, as a discipline and a practice, be governed when its influence on behavior and society is this consequential?

We particularly welcome contributions that bridge theory and practice, work that is both conceptually rigorous and practically consequential. Research with implications for public policy and social impact is especially encouraged.

A wide range of methodological approaches is welcome, including experiments, qualitative and interpretive inquiry, field studies, computational modeling, meta-analyses, and interdisciplinary collaborations connecting marketing with data science, behavioral and social sciences, and public policy.

AMS WMC Lisbon 2027 aims to advance a view of marketing as a discipline that actively shapes markets toward systems that are more inclusive, more transparent, and more aligned with human and societal well-being.

We invite you to join us in Lisbon to contribute to a research agenda centered on marketing with purpose and the transformative role of our discipline in society.

The CFP submission system will open soon. Submissions will be due: TBA

2027 World Marketing Congress Home Page→‍ ‍EasyChair CFP and Submission Link→

2027 AMS World Marketing Congress:

Conference Co-Chairs

Diego Costa Pinto, Program Chair
NOVA IMS Lisbon, Portugal
dpinto@novaims.unl.pt

Miguel de Castro Neto, Program Chair
NOVA IMS Lisbon, Portugal
mneto@novaims.unl.pt

Adilson Borges, Program Chair
Rennes Business School
adilson.borges@rennes-sb.com

Tracks and Track-Chairs

AI and Consumer-Tech Interactions
Ana Valenzuela
ESADE Business School, Spain
ana.valenzuela@esade.edu

Liat Levontin
Israel Institute of Technology, Israel
levontin@technion.ac.il

Héctor González-Jiménez
ESCP Business School, Spain
hegonzalez@escp.eu

Advertising and Integrated Marketing Communications
Jean-Luc Herrmann
Université de Lorraine, France
jean-luc.herrmann@univ-lorraine.fr

Madalena Abreu
Politecnic Institute of Coimbra, Portugal
mabreu@iscac.pt

Ana Brochado
Universidade Aberta, Portugal
ana.brochado@uab.pt

Branding and Brand Management
Cleopatra Veloutsou
University of Glasgow, UK
cleopatra.veloutsou@glasgow.ac.uk

Laurence Dessart
University of Liege, Belgium
laurence.dessart@uliege.be

Ana Sousa
Universidade de Aveiro, Portugal
ana.velhinho@ua.pt

Consumer Behavior
Diogo Hildebrand
City University of New York, USA
diogo.hildebrand@baruch.cuny.edu

Rhonda Hadi
Oxford University, UK
rhonda.hadi@sbs.ox.ac.uk

Beatriz Pereira
Monash University, Australia
beatriz.pereira@monash.edu

Consumer Culture Theory (CCT) and Qualitative Studies
Marlon Dalmoro
Universidade Federal do Rio Grande do Sul, Brazil
marlon.dalmoro.ufrgs.br

Katja Brunk
Europa-Universität Viadrina, Germany
brunk@europa-uni.de

Daiane Scaraboto
University of Melbourne, Australia
dscaraboto@unimelb.edu.au

Digital Marketing and Social Media
Kirsten Cowan
University of Edinburgh, UK
kirsten.cowan@ed.ac.uk

Luis Martinez
NOVA School of Business and Economics, Portugal
luis.martinez@novasbe.pt

Saleh Shuqair
University of Balearic Islands, Spain
saleh.shuqair@uib.es

Meta Analysis and Systematic Literature Reviews
Fernando Santini
PUCRS, Brazil
fernando.santini@pucrs.br

Marcelo Perin
Fundação Getulio Vargas, Brazil
marcelo.perin@fgv.br

Tareq Rasul
Gulf University for Science and Technology, Kuwait
tareq.r@gust.edu.kw

Food & Wine Marketing
Nathalie Spielmann
NEOMA Business School, France
nathalie.spielmann@neoma-bs.fr

Pierrick Gomez
NEOMA Business School, France
pierrick.gomez@neoma-bs.fr

Emerging Technologies and Consumer Behaviour
Carmen Lopez
University of Southampton, UK
c.lopez@soton.ac.uk

Tugra Akarsu
Zayed University, UAE
tugra.akarsu@zu.ac.ae

Marat Bakpayev
University of Minnesota Duluth, USA
mbakpaye@d.umn.edu

Gen AI and Machine Learning
Marko Sarstedt
LMU Munich, Germany
sarstedt@lmu.de

Susanne Adler
LMU Munich, Germany
adler@lmu.de

Global Issues in Luxury Marketing
Fernando Fastoso
University of Pforzeim, Germany
fernando.fastoso@icloud.com

George Christodoulides
American University of Sharjah, UAE
gchristodoulides@aus.edu

Dina Khalifa
Regent’s University London, UK
khalifad@@regents.ac.uk

Industrial Marketing, B2B and Sales
Jos
é Novais
ISEG - University of Lisbon, Portugal
jnsantos@iseg.ulisboa.pt

Kash Afshar
University of Mississippi, USA
kafshar@olemiss.edu

Marketing Strategy, Analytics, CRM
Dana Harrison
East Tennessee State University, USA
harrisondl@etsu.edu

Melanie Richards
East Tennessee State University, USA
richardsmb@etsu.edu

Retailing, Pricing, and Personal Selling
Renaud Lunardo
KEDGE Business School, France
renaud.lunardo@kedgebs.com

Natália Pacheco
Universidad Ramon Lull, Spain
natalia.araujo@iqs.url.edu

Neuromarketing
Gaia Rancati
Middle Tennessee State University, USA
gaia.rancati@mtsu.edu

Marco Mandolfo
Politecnico di Milano, Itlay
marco.mandolfo@polimi.it

Social Marketing, Public Policy and CSR
Carol Werle
Grenoble Ecole de Management, France
carolina.werle@grenoble-em.com

Márcia Maurer Herter
ISEG - University of Lisbon, Portugal
marcia.herter@iseg.ulisboa.pt

Amanda Pruski Yamim
Grenoble Ecole de Management, France
amanda.pruskiyamim@grenoble-em.com

Building the Bridge Between Academia and Practitioners

Barry J Babin
University of Mississippi
bjbabin@olemiss.edu

Jean-Luc Herrmann
Université de Lorraine, France
jean-luc.herrmann@univ-lorraine.fr

Services Marketing and Smart Services
Anna Mattila
Pennsylvania State University, USA
asm6@psu.edu

Simoni Rohden
NOVA IMS, Portugal
srohden@novaims.unl.pt

Sabrina Gottschalk
Bayes Business School London, UK
sabrina.gottschalk@citystgeorges.ac.uk

Tourism and Leisure Marketing
Nuno António
NOVA IMS, Portugal
nantonio@novaims.unl.pt

Shelia Matson-Barkat
Rennes Business School, France
shelia.matson@rennes-sb.com

Special Sessions

Doctoral Colloquium
John Ford
Old Dominion University, USA
jbford@odu.edu

Mathieu Kacha
Université de Lorraine, France
mathieu.kacha@univ-lorraine.fr 

Special Sessions
Diego Costa Pinto
NOVA IMS, Portugal
dpinto@novaims.unl.pt

Adilson Borges
Rennes Business School, France
adilson.borges@rennes-sb.com

Miguel Neto
NOVA IMS, Portugal
mneto@novaims.unl.pt

Submission Guidelines

A summary of the submission guidelines is provided here for your convenience. The detailed guidelines, including formatting guidelines, policies, help with EasyChair login problems, etc., can be found at https://www.ams-web.org/help. Please note that all questions about the appropriateness of a topic or the status of a submission should be addressed to the chair of the track to which you submit the paper to. The list of track chairs can be found below.  The track chairs are the primary point of contact for authors with respect to the review process for the conference.

Authors (or at least one author) of accepted papers are required to register for the World Marketing Congress AND to present the accepted research at the time designated in the conference program. Any research submission (competitive or special session) accepted for presentation but not presented at the conference will NOT appear nor be acknowledged in the official conference proceedings (Developments in Marketing Science) published by Springer and indexed in SCOPUS (https://www.springer.com/series/13409).  

If at least one of the authors of a paper has not registered by the early bird deadline (approximately 6 weeks prior to the conference), the paper is subject to be deleted from the program. Thus, prior to submission, please consider the submission of the paper seriously and take into account any uncertainties about an author(s) NOT being able to attend.  

All conference participants should be active AMS members.

Full paper submissions should not exceed 12 single-spaced pages or 7,000 words in total (including all exhibits and references) whichever is less. The text should be set in Times New Roman 12 pt. font, 1 inch margins. Make sure to include the title information with each submission but do not include a title page with author identification in the submitted document file. The name of the paper, names and affiliations of each author, and complete contact information for the corresponding author(s) (address, e-mail address, phone) will be requested.  Please make sure to spell all author names correctly.  Misspelled names create problems in creating the program and effective communication.

Structured abstracts submissions should not exceed 4 single-spaced pages following the guidelines at https://www.ams-web.org/help page. A sample structured abstract is linked on the author submission guidelines at https://www.ams-web.org/help page. Structured abstracts accepted for presentation are published as one-page abstract in the Proceedings.

Special session/panel proposals can be submitted through the conference management system to the special session submissions track.  Proposals should contain a 50-word bio of each speaker, a one-page description of the session, and a one-page description of each presentation.  If the special session contains individual presentations, each with its own unique “talk” title, then each presentation should be entered into the system separately with a unique identifier in the title tying it back to the special session.  In other words, if the special session is about “Fun at AMS,” individual “talks” would have a title like: “Fun at AMS: How to Network Professionally at Receptions.”  Please contact one of the special session submission co-chairs prior to uploading a proposal submission. Special session/panel proposals will be reviewed, and those rated as highest quality and most in keeping with the conference theme will be accepted for presentation. The program team welcomes all ideas for presentations, workshops, or other sessions that may be of interest to the audience. Please contact the appropriate track chairs with your ideas.

It is against AMS policy to submit the same paper or special session proposal to multiple tracks. Also, no individual may be an author or co-author of more than three competitive submissions.  Should the limit of three be exceeded, only the first three submissions will be considered for the program and the subsequent submissions will not be eligible to be on the program.  Manuscripts will be double blind reviewed. Only papers submitted as full papers can be published in the proceedings—either as a full paper or one-page abstract.

An individual requiring a visa to travel to the conference should apply for his/her visa in a timely manner and carefully consider the likelihood of attending the conference prior to registering. Cancellation fees will apply to an individual who is unable to attain his/her visa. Authors facing visa issues should carefully consider a backup plan allowing a co-author to present should visa/immigration problems prevent attendance. Please note that virtual presentations are not offered.