Bruna Jochims
Director of Professional Development
Bruna Jochims holds a PhD in Marketing focusing on Consumer Behavior and is the founder of Jochen Scientific Creativity, a consultancy that blends science through deep, intelligent research. With a strong background in both academia and market practice, Bruna is the author of a published article in the Journal of Marketing, one of the most prestigious journals in the field. She leads innovative research projects in Brazil, combining cutting-edge methodologies, cultural insight, and strategic impact, with a special focus on branding, consumer experience, sensory, and innovation. She also brings expertise in sensory marketing, having led projects that explore how multisensory stimuli - such as sound, texture, taste, and color - influence perception and decision-making. This adds a powerful layer to her approach, allowing brands to craft more immersive and emotionally resonant consumer experiences.
