Hyunju Shin
Vice President of Membership (2026-2028)
Hyunju Shin (Ph.D., The University of Alabama, USA) is an Associate Professor of Marketing at Kennesaw State University. She has been actively involved with AMS since 2010, serving in various roles over the years. Most recently, she was a co-chair of the 2025 AMS Conference in Montreal. Her previous service includes Vice President of Communications and Director of Online Seminars. Hyunju is an Associate Editor of the Journal of Consumer Behaviour and will serve as co-guest editor of a special issue of the AMS-Journal of Consumer Marketing (JCM) in collaboration with the co-chairs of the 2026 AMS Conference in Savannah. Her research focuses on relationship marketing, sustainability, and luxury brand management. Her work has been published in leading journals, including the Journal of Business Ethics, Journal of Business Research, European Journal of Marketing, Psychology & Marketing, and Journal of Services Marketing.
