Shuang Wu
Vice President of Communications (2026-2028)
Shuang Wu, DBA, is an Associate Professor of Marketing in the Department of Marketing and Business Information Systems at Rowan University. She has served as the Vice President of Communications for the Academy of Marketing Science (AMS) since 2024, where she oversees the AMS newsletter, AMS Spotlight, and supports the organization’s communication and outreach initiatives. She has been actively involved with AMS since 2017, where she began serving as a reviewer, conference registration team member, and session chair. She later served as Director of Social Media for AMS and Social Media Manager for AMS Review. From 2019 to 2021, she co-edited the proceedings of the AMS Annual Conference and the AMS World Marketing Congress. Her research focuses on marketing and consumer behavior, and her work has been published in journals including the Journal of Product & Brand Management, Journal of Travel Research, Tourism Management Perspectives, and the Journal of Current Issues & Research in Advertising.
