Jean-Luc Herrmann
President-Elect (2026-2028)
Dr. Jean-Luc Herrmann is Professor of Marketing and holds the Marketing Communication Chair at the CEREFIGE Research Center (University of Lorraine, France). His main research interests focus on marketing communication, especially on advertising, sponsorship and product placement effects. He has published in journals such as the International Journal of Research in Marketing, Journal of Advertising Research, Journal of Advertising, Journal of Business Research, International Journal of Advertising, European Journal of Marketing, Journal of Marketing Analytics, and Recherche et Applications en Marketing (the French leading marketing journal). He served as Program Co-Chair for the 2016 AMS World Marketing Congress in Paris. Member of the Board of Governors of the Academy of Marketing Science since 2016, he is currently the Curator-in-Chief of AMS Sparks, a multi-media bridge that transforms marketing research into actionable insights for practitioners. He received the Harold W. Berkman Service Award for his longtime service to the organization. He serves also as Associate Editor for the Journal of Advertising Research.
