Join us in bridging the gap between scientific research and real-world marketing practice.
AMS Sparks transforms marketing research into actionable marketing insight. Every month, we select an article from an AMS journal and distill its essential findings and implications. Our goal is to equip marketing professionals with cutting-edge know-how to enlighten their marketing strategy and tactics and enhance their understanding of today’s constantly evolving marketing and customer dynamics.
The Latest Sparks
Why Loyalty Status Should Guide Your Email Tone
Winning Customers' Minds and Hearts: A Tailored Approach to Retention
Lock-in tactics and positive customer experiences are essential for driving customer retention. The effectiveness of these strategies shifts with the depth of the customer relationship, emphasizing the importance of understanding different customer profiles.
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