Message from the Incoming EIC

AMS Review – the premier journal that focuses exclusively on conceptual contributions across all sub-disciplines of marketing – has grown to be a scholarly journal of exceptional impact and repute since its inception in 2011. Thanks to the tireless work of previous editors-in-chief – Victoria Crittenden, Robert A. Peterson, Stephen L. Vargo, and Manjit S. Yadav – AMS Review has gone from strength-to-strength as is evident from:

·         (i) an editorial review board with 79 scholars of outstanding credentials in the marketing discipline with a strong representation of leading marketing scholars (40% of the ERB) from Argentina, Australia, Austria, Canada, Finland, France, Germany, Italy, Japan, New Zealand, Norway, Sweden, UK, and US;

·         (ii) conceptual contributions from emerging marketing scholars through the truly international AMS Review – Sheth Foundation Doctoral Competition for Conceptual Articles (DoCCA) (this competition has attracted participation from all over the world with this year’s winners coming from Australia, Belgium, Brazil, India, New Zealand, UK, and US);

·         (iii) a development-oriented, yet rigorous review process; and

·         (iv) constantly on the rise article downloads, cite score, h-index, and citation impact.

I am thrilled to have the opportunity to build on the foundations laid by previous editors-in-chief. As all of you are aware, conceptual and theory-focused papers possess high potential to be especially inspiring, thought provoking, intellectually stimulating, and foundational to the advancement of marketing theory and the marketing discipline. Therefore, I call on all marketing scholars – emerging, mid-career, and senior scholars – for their continued engagement by reviewing for and publishing in AMS Review in its journey toward occupying its rightful place among the most impactful marketing journals. We owe it to our discipline.