AMS Review / Sheth Foundation DoCCA Sessions

We have two special sessions featuring the AMS Review / Sheth Foundation Doctoral Competition for Conceptual Articles (DoCCA) winners at the AMS Annual Conference in Montreal. Both are scheduled for Wednesday, May 21.  

13:30-15:00 Session SP3.1: DoCCA I - AMS Review / Sheth Foundation Doctoral Competition for Conceptual Articles
Chair: Hannah Snyder (BI Norwegian Business School, Norway)
Location: Ville-Marie B

13:30 Yana Degroote (Ghent University, Belgium)
Subscribe to Learning: Exploring the Role of Kidfluencers as Consumer Socialization Agents

13:45 Xuxiangru Fan (University of Birmingham, UK)
Reconceptualizing (in)authenticity as Yin and Yang: an indigenous conceptual framework

14:00 Sheila Guo (University of Oklahoma, United States)
Value Propositions Emergence as Adjacent Possibles: A Process View

15:30-17:00 Session SP4: DoCCA II - AMS Review / Sheth Foundation Doctoral Competition for Conceptual Articles
Chair: Hannah Snyder (BI Norwegian Business School, Norway)
Location: Ville-Marie B

15:30 Zi Lin (University of Melbourne, Australia)
Persuasive Storytelling Model: Proposal of an Integrative Model for Narrative Persuasion

15:45 Abhishek Ojha (Indian Institute of Management Kozhikode, India)
The silent observer – How social learning shapes consumer behaviour in gig platform relationships

16:00 Jaiany Rocha Trindade (Federal University of Rio Grande do Sul, Brazil)
Understanding Uncertainty in Market Entry: A Theoretical Integration