AMS Annual Conference

Welcome to the 2026 AMS Annual Conference – Savannah, Georgia

The Academy of Marketing Science (AMS) Annual Conference has long stood as a premier forum for advancing marketing thought and practice. Each year, the conference brings together scholars, educators, and practitioners from across the globe to exchange ideas, present new research, and foster collaborations in a collegial and inspiring setting.

For 2026, we are delighted to gather in Savannah, Georgia, under the theme “Crafting Shape in a Fluid World – The Intersection of Marketing and External Forces.” This theme reflects the profound shifts shaping consumer behavior and marketing practice today. Technological advances, geopolitical uncertainty, economic volatility, and rising demands for sustainability and ethical responsibility are all converging to reshape the marketing landscape. Our program seeks to explore these forces, while also advancing innovative approaches to theory, research, and practice.

The Annual Conference provides opportunities to examine cutting-edge topics such as AI and automation, consumer trust in digital ecosystems, brand–consumer relationships in polarized societies, and the role of transparency and ethics in purchase decisions. We are excited to feature special sessions aligned with the Journal of Consumer Marketing Special Issue, as well as tracks covering consumer behavior, marketing strategy, international marketing, digital communication, and beyond. We are grateful to the dedicated track chairs and program committee members, who ensure that sessions are intellectually rigorous and engaging, sparking meaningful discussion and collaboration.

Savannah—renowned for its historic charm, cultural vibrancy, and welcoming southern atmosphere—provides a unique backdrop for this gathering. We look forward to an environment where scholarly exchange and collegial spirit thrive, alongside the opportunity to enjoy the city’s hospitality.

We warmly invite you to join us in Savannah for what promises to be an energizing and memorable AMS Annual Conference!

Submission link and CFP: https://www.ams-web.org/annual-conference

Deadline: October 15, 2025

📢Additionally, the Call for Proposals for the 2026 AMS Mary Kay Dissertation Award and Dissertation Proposal Award is out now! Submission deadline: November 1, 2025.