AMS World Marketing Congress

Welcome to the 2026 AMS World Marketing Congress – Vilnius, Lithuania

The World Marketing Congress serves as a window into the magnificent domain of marketing and highlights potent directions of future developments. It gathers leading scholars from all continents to present new research, exchange ideas, and build collaborations in a collegial and supportive environment.

As WMC Co-Chairs, we devised its main theme, aiming to address the opportunities and challenges of AI innovations and learn the intricacies of human experience in the new AI-powered reality. We look forward to combining these marketing frontiers with recent findings from multiple domains, such as consumer behavior, cross-cultural marketing, sales management, etc.

AI dominates today’s academic and business conversations. The spread of perceptions of AI’s role in the present and future is wider than anyone could imagine. The central topics of concern are human-AI interaction, privacy, and trust. Human–AI interaction, privacy, and trust consistently emerge as central concerns, driving research agendas, theoretical development, and grant applications. Not surprisingly, we put AI research among the priorities of the WMC program and look forward to the presentations and collegiate exchange of opinions it will inspire at the 2026 Congress. 

We are excited to work with track chairs, members of the Program Committee, composed of scholars with expertise in marketing theory and practice. These track chairs support and extend the body of knowledge, serving as co-editors of the flow of manuscripts submitted to a track and helping shape cohesive sessions that spark meaningful discussion.

Vilnius University—founded in 1579 and long a witness to technological change—provides an inspiring setting for these exchanges. Discussing contemporary hot topics within its walls presents a truly interesting opportunity for the AMS community to come together and advance marketing thought and practice in predictive analytics, dynamic content generation, and immersive AR experiences.

We look forward to welcoming you for the first time in AMS history to Vilnius for an engaging and memorable WMC!

Submission link: https://www.ams-web.org/world-marketing-congress

Deadline: November 1, 2025