Winners of the 2026 AMS Review - Sheth Foundation Doctoral Competition for Conceptual Articles (DoCCA)
The 2026 AMS Review-Sheth Foundation Annual Doctoral Competition for Conceptual Articles received in total 52 submissions from doctoral students all over the world. Of these submissions, the six most promising were selected as winners and six as runners-up.
This year’s winning proposals are (listed alphabetically):
Consumer-Imposed Brand Activism: Extending Brand Activism - Beyond Intentionality through Consumer Meaning-Making
Haroon Abdulkarim, Indian Institute of Management Kozhikode, India
Care or Control? Conceptualizing Smart Service System Paternalism Beyond the Technological Prism
Sara Belghiti, University of Namur, Belgium, and IESEG School of Management, France
Conceptualizing the Cyberostracism Experience: How Digital Features Shape Consumers' Perceptions, Experiences, and Responses to Online Exclusion
Goldar Lenjeu Chefor, Kennesaw State University, USA.
Self-Detrimental Consumption: Conceptual Development and Integrative Framework
Pierre Lamoureux, Concordia University, Canada
Sustainable Consumption in Phygital Assemblages: A Coordination Framework
Mayank Shukla, Indian Institute of Management Kozhikode, India
Weaving, Bridging, Scaffolding: A Typology of Knowledge Integration Processes, Antecedents, and Outcomes
Jo Wong, Wong, RMIT University, Melbourne, Australia
The runner-up proposals of the 2026 competition are authored by the following doctoral students (listed alphabetically):
Roosa Luukkonen, Tampere University, Finland
Srishti Nagi, Indian Institute of Technology Roorkee, India
Nour Shaaban, University of Passau, Germany
Mostofa Wahid Soykoth, Louisiana State University, USA
Thomas Marian Sulda, Adelaide University, Australia
Orcun Turan, Schulich School of Business – York University, Canada
The AMS Review-Sheth Foundation Annual Doctoral Competition for Conceptual Articles is open to current, or recently completed, doctoral students. The competition encourages doctoral students to identify and publish impactful conceptual ideas; and connects them with leading marketing scholars who provide feedback and mentoring to enhance their conceptual contribution.
Allard van Riel (Hasselt University, Belgium), Sandra Streukens (Hasselt University, Belgium), and Sreedhar Madhavaram (Texas Tech University) served as the Co-Chairs of the 2026 Competition.
The next call for 2027 submissions will be published in October 2026 at AMS Review’s website: https://link.springer.com/journal/13162 (see section “Journal updates”)
