Message from the Conference Co-Chairs

Welcome to the AMS Annual Conference in Savannah, Georgia—and thank you for being part of this year’s gathering. We’re thrilled to welcome marketing scholars from around the world to three energizing days of ideas, conversation, and connection at the Hyatt Regency Savannah. In addition to presenting your own new research, take the opportunity to talk with other attendees as you meet potential collaborators. We hope you’ll find the conference both intellectually rewarding and genuinely enjoyable.

Across the program, you’ll find competitive paper sessions, research-in-progress presentations, panels and special sessions, and workshops mixed with coffee breaks and evening receptions. We hope to see you all at the welcome reception. AMS is known for its friendly and supportive environment. We encourage you to attend a mix of sessions, introduce yourself to someone new, and take advantage of the informal moments between presentations—often where the best insights (and future partnerships) begin. After the reception, head out to dinner with new friends made during the day.

To help you prepare and settle in quickly, please review the “Know Before You Go” document, which includes practical details on the conference hotel, transportation options, getting around Savannah, dining suggestions, and local attractions. We are truly looking forward to connecting with you and making this event memorable.

Safe travels.

Janna and Kevin