From JAMS - Special Sessions at the AC
There will be four JAMS Special Sessions on Sustainable Marketing and Innovation at the AMS Annual Conference in Montreal. All sessions are on Friday, May 23.
08:30-10:00 Session JSI1: JAMS SI: Sustainable Marketing and Innovation I
Chair: Neeraj Bharadwaj (The University of Tennessee, United States)
Location: Ville-Marie B
08:30 Nurit Nobel (Harvard University, United States)
Michael J. Hiscox (Harvard University, United States)
Pro-Social vs. Pro-Self: Messaging Framings to Promote Green Retrofitting (abstract)
PRESENTER: Nurit Nobel
08:45 Linda Lemarié (Audencia, France)
Valery Bezençon (University of Neuchâtel, Switzerland)
Bruno Lanz (University of Neuchâtel, Switzerland)
The Role of Self-Perceived Efforts in Sustaining Pro-Environmental Behaviors (abstract)
PRESENTER: Linda Lemarié
09:00 Nick Simonsen (Aarhus University, Denmark)
Sonja Perkovic (Aarhus University, Denmark)
Jacob L. Orquin (Aarhus University, Denmark)
Martin Schoemann (Technische Universität Dresden, Germany)
Re-Biasing Risk Perceptions of Sustainability (abstract)
PRESENTER: Nick Simonsen
09:15 Alan Mathew Kunnumpuram (Norwegian School of Economics, Norway)
Magne Supphellen (Norwegian School of Economics (NHH), Norway)
Testing Alternative Message Strategies for Communication of Sustainability Improvements in “Dirty” Industries (abstract)
PRESENTER: Alan Mathew Kunnumpuram
10:30-12:00 Session JSI2: JAMS SI: Sustainable Marketing and Innovation II
Chair: Anders Gustafsson (Norwegian Business School, Norway)
Location: Ville-Marie B
10:30 Colin Gabler (Auburn University, United States)
V. Myles Landers (Mississippi State University, United States)
Omar Itani (University of Texas Rio Grande Valley, United States)
Deva Rangarajan (IÉSEG School of Management, France)
Joona Keränen (RMIT University, Australia)
Paulo Gomes (Mississippi State University, United States)
Heiko Fischer (DHBW Mosbach, Germany, Germany)
A Hierarchy of Sustainable Business Strategy: Unlocking the Tensions to Increase Environmentally and Socially
Responsible Business Behavior (abstract)
PRESENTER: Colin Gabler
10:45 Kavita Hamza (Universidade de São Paulo, Brazil)
Leonardo Gomes (Universidade de São Paulo, Brazil)
Annouk Lievens (University of Antwerp, Belgium)
Ingrid Moons (University of Antwerp, Belgium)
Gabriela Dias (Universidade de São Paulo, Brazil)
From Complementor to an Orchestrator of a Nested Sustainable Ecosystem (abstract)
PRESENTER: Kavita Hamza
11:00 Mark Peterson (University of Wyoming, United States)
Monique Matsuda dos Santos (University of Wyoming, United States)
Tara Righetti (University of Wyoming, United States)
Explaining Citizens' Support for the Radical Innovation of Nuclear Microreactors (abstract)
PRESENTER: Mark Peterson
11:15 Rushana Khusainova (University of Bristol, UK)
James Norman (University of Bristol, UK)
Regenerative Marketing – Concept, Definition and Research Directions (abstract)
PRESENTER: Rushana Khusainova
13:30-15:00 Session JSI3: JAMS SI: Sustainable Marketing and Innovation III
Chair: Neeraj Bharadwaj (The University of Tennessee, United States)
Location: Ville-Marie B
13:30 Riley Krotz (Florida State University, United States)
Jonathan Beck (University of Kansas, United States)
Francisco Cosme (University of Kansas, United States)
Terry Tian (Florida State University, United States)
A Century of Green Horizons: Visualizing the Evolution and Future of Sustainability and Green Marketing
Research (abstract)
PRESENTER: Jonathan Beck
13:45 Jaihyun Jeon (Syracuse University, United States)
Guiyang Xiong (Syracuse University, United States)
Stock Market Responses to Negative WoM: Moderating Roles of CSR Reputation (abstract)
PRESENTER: Jaihyun Jeon
14:00 Hannah Lee (Miami University, United States)
Goksel Yalcinkaya (University of New Hampshire, United States)
Robert Dahlstrom (Miami University and BI-Norwegian School of Business, United States)
David Griffith (Texas A&M University, United States)
Unintended Environmental Impact of Digital Advertising- A Cross-National Analysis of Competitive Rationality and
Institutional Influence (abstract)
PRESENTER: Hannah Lee
14:15 Nadine Benninger (Technical University of Munich, Germany)
Steve Hoeffler (Vanderbilt University, United States)
How to Enhance Trust in the Green Lantern’s Light: Consumer’s Resistance Toward Sustainability Measures in
Marketing (abstract)
PRESENTER: Nadine Benninger
15:30-17:00 Session JSI4: JAMS SI: Sustainable Marketing and Innovation IV
Chair: Anders Gustafsson (Norwegian Business School, Norway)
Location: Ville-Marie B
15:30 Kedma Hamelberg (University of Amsterdam, Netherlands)
Umut Konus (University of Amsterdam, Netherlands)
Emojis for Good: How Emoji Symbolism in Brand Communication Affects Consumer Active Engagement with Sustainable
Development Goals (abstract)
PRESENTER: Kedma Hamelberg
15:45 Cameron McRae (Simon Fraser University, Canada)
Hannu Saarijärvi (Tampere University, Finland)
Jaakko Nevalainen (Tampere University, Finland)
Mikael Fogelholm (University of Helsinki, Finland)
Yu Ma (Desautels Faculty of Management, McGill University, Canada)
Laurette Dubé (Desautels Faculty of Management, McGill University, Canada)
Navigating Price Sensitivity and Socioeconomic Inequities in Agri-food Markets: Implications for Managing Sustainability
Transitions (abstract)
PRESENTER: Cameron McRae
16:00 Hajer Bachouche (TBS Business School, France, France)
Ouidade Sabri (IAE Paris Sorbonne Business School, France)
Emna Cherif (Université de Rouen, France)
Ekin Pehlivan (California State University Channel Islands, United States)
An Efficacy Account On Cause-Related Marketing Campaigns with Choice For Implementing Brands and Supported
Charities (abstract)
PRESENTER: Emna Cherif
