Message from the VP of Communications

In this issue, we highlight new publications from the Journal of the Academy of Marketing Science (JAMS) and AMS Review. You'll find editor insights, tips for current and future authors, and information on the upcoming annual conference and special sessions.

We also feature a message from the incoming Editor-in-Chief of AMS Review, Dr. Sreedhar Madhavaram, who will begin his term on June 1. As we welcome Dr. Madhavaram, we extend our heartfelt gratitude to the current editor, Dr. Stephen L. Vargo, for his invaluable and transformative contributions. His unwavering dedication and visionary leadership have significantly shaped the journal’s reputation and impact in the marketing discipline.

Thank you to all the contributors to this issue. I look forward to seeing everyone soon in Montreal!

Shuang Wu
Vice President of Communications