Keeping up with generative AI.

In an effort to help marketing managers gain greater understanding, this JAMS article, defines generative AI, relative to analytical AI, then articulates some benefits and perils of using it.

We invite you to learn more about our dedicated co-editors of JAMS.

In this issue, AEs share their No.1 advice for future JAMS authors and common mistakes made by authors during revisions.

For 2025, we received 40 submissions from doctoral students all over the world.