Toward a Theory of Marketing Work
Workshop Announcement:
In conjunction with a Special Issue (SI) of the AMS Review (AMSR), we are holding two workshops at upcoming AMS Conferences. The workshops intend to assist authors in shaping submissions for the SI (access the full call for papers for the SI through this link: https://link.springer.com/journal/13162/updates/27838464).
The theme of the workshops and this special issue seeks to lay a foundation for developing a theory of marketing work (TMW) that is genuinely indigenous to marketing, grounded in its own concepts, logics, and phenomena, and aligned with calls for indigenous theory development in the discipline (Hunt, 2020; Hunt, Madhavaram, & Hatfield, 2022; Parvatiyar & Sheth, 2021; MacInnis, 2011; Varadarajan, 2020). It centers on two foundational questions: What is marketing work today, and how is it being transformed by emergent technologies?
Scholars are invited to submit an abstract of a project aimed at the SI for potential presentation at the workshop. The abstract should be no more than 800 words can be submitted by email to the SI Guest Editors (see below). In particular, the abstract should emphasized how it will contribute to the development of a TMW. See the full call for papers for a list of objectives and expected contributions and a list of indicative topics and thematic areas to be considered.
Submit the abstract for consideration at the AMS Annual Conference Workshop by March 15, 2026. The Annual Conference takes place May 12 – May 14, 2026 at the Hyatt Regency Savannah. More information can be found here: https://www.ams-web.org/annual-conference
Submit the abstract for consideration at the AMS World Marketing Congress by April 30, 2026. The AMS World Marketing Congress will be held in Vilnius, Lithuania July 7 – July 10, 2026. More information can be found here: https://www.ams-web.org/world-marketing-congress
We look forward to some lively discussion aimed at developing and advancing knowledge of “Marketing Work.”
Guest Editors:
Barry J. Babin, University of Mississippi, bjbabin@olemiss.edu
Laszlo Sajtos, University of Auckland Business School, l.sajtos@auckland.ac.nz
Nic S Terblanche, Stellenbosch University, nst@sun.ac.za
Khashayar (Kash) Afshar, University of Mississippi, kafshar@olemiss.edu
